| Serial Number | 88035071 |
| Word Mark | CALIDAD BRAND |
| Filing Date | Thursday, July 12, 2018 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, February 5, 2019 |
| Registration Number | 5670522 |
| Registration Date | Tuesday, February 5, 2019 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, November 20, 2018 |
| Goods and Services | Tortilla chips |
| Description of Mark | The mark consists of the stylized word "CALIDAD" above the smaller stylized word "BRAND". The letters in "CALIDAD" are all red and outlined in the colors yellow, green and white. The letters in "BRAND" are green. "CALIDAD" is superimposed across the center of a yellow diamond that is trimmed in a green and yellow border. The word "BRAND" is centered below "CALIDAD" on the yellow diamond. Centered above "CALIDAD" and superimposed near the top of the diamond is a design depicting a Mexican female and male in red and white with the man wearing a red sombrero. Behind the center of the entire mark is a rectangular bar comprising a white rectangle in the center of the bar. Along the edges, above and below the white rectangle, are narrow rectangles trimmed in red each featuring a repeat red and white wave-like pattern design. |
| Section 2(f) Limitation Statement | as to "CALIDAD BRAND" |
| Indication of Colors claimed | The color(s) red, yellow, green, and white is/are claimed as a feature of the mark. |
| Translation of Words in Mark | The English translation of "CALIDAD" in the mark is "QUALITY". |
| NOT AVAILABLE | "BRAND" |
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, July 16, 2018 |
| Primary Code | 030 |
| First Use Anywhere Date | Thursday, July 31, 2014 |
| First Use In Commerce Date | Thursday, July 31, 2014 |
| Party Name | GRUMA CORPORATION |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Irving, TX 75038 |
| Party Name | GRUMA CORPORATION |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Irving, TX 75038 |
| Party Name | GRUMA CORPORATION |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Irving, TX 75038 |
| Event Date | Event Description |
| Monday, July 16, 2018 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, July 16, 2018 | NEW APPLICATION ENTERED |
| Friday, September 7, 2018 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, July 17, 2018 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Friday, September 7, 2018 | ASSIGNED TO EXAMINER |
| Friday, September 7, 2018 | NON-FINAL ACTION WRITTEN |
| Friday, September 7, 2018 | NON-FINAL ACTION E-MAILED |
| Friday, September 21, 2018 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Saturday, September 22, 2018 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, October 15, 2018 | ASSIGNED TO LIE |
| Thursday, October 18, 2018 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Friday, September 21, 2018 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Saturday, September 29, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, November 20, 2018 | PUBLISHED FOR OPPOSITION |
| Tuesday, February 5, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Monday, July 22, 2019 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Monday, February 5, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Thursday, April 18, 2024 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Thursday, April 18, 2024 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Thursday, April 18, 2024 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Wednesday, October 31, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, November 20, 2018 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Thursday, April 18, 2024 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Thursday, April 18, 2024 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Monday, September 9, 2024 | TEAS SECTION 8 & 15 RECEIVED |