| Serial Number | 88035066 |
| Word Mark | CALIDAD BRAND |
| Filing Date | Thursday, July 12, 2018 |
| Status | 702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED |
| Status Date | Tuesday, March 18, 2025 |
| Registration Number | 5670521 |
| Registration Date | Tuesday, February 5, 2019 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, November 20, 2018 |
| Goods and Services | Tortillas; Tostadas |
| Description of Mark | The mark consists of the stylized word "CALIDAD" above the smaller stylized word "BRAND". The letters in "CALIDAD" are all red and outlined in the colors yellow, green and white. The letters in "BRAND" are green. "CALIDAD" is superimposed across the center of a yellow diamond that is trimmed in a green and yellow border. The word "BRAND" is centered below "CALIDAD" on the yellow diamond. Centered above "CALIDAD" and superimposed near the top of the diamond is a design depicting a Mexican female and male in red and white with the man wearing a red sombrero. Behind the center of the entire mark is a rectangular bar comprising a green shaded rectangle in the center of the bar. Along the edges, above and below the shaded rectangle, are narrow rectangles trimmed in red each featuring a repeat red and white wave-like pattern design. Centered below the diamond and slightly overlapping the bottom is a white rectangle with a red and yellow border. |
| Section 2(f) Limitation Statement | as to "CALIDAD BRAND" |
| Indication of Colors claimed | The color(s) red, yellow, green and white is/are claimed as a feature of the mark. |
| Translation of Words in Mark | The English translation of "CALIDAD" in the mark is "QUALITY". |
| NOT AVAILABLE | "BRAND" |
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, July 16, 2018 |
| Primary Code | 030 |
| First Use Anywhere Date | Wednesday, November 30, 2011 |
| First Use In Commerce Date | Wednesday, November 30, 2011 |
| Party Name | GRUMA CORPORATION |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Irving, TX 75038 |
| Party Name | GRUMA CORPORATION |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Irving, TX 75038 |
| Party Name | GRUMA CORPORATION |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Irving, TX 75038 |
| Event Date | Event Description |
| Monday, July 16, 2018 | NEW APPLICATION ENTERED |
| Monday, July 16, 2018 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, July 17, 2018 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Friday, September 7, 2018 | ASSIGNED TO EXAMINER |
| Friday, September 7, 2018 | NON-FINAL ACTION E-MAILED |
| Friday, September 7, 2018 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, September 7, 2018 | NON-FINAL ACTION WRITTEN |
| Friday, September 21, 2018 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, September 21, 2018 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Saturday, September 22, 2018 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Saturday, September 29, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, October 15, 2018 | ASSIGNED TO LIE |
| Thursday, October 18, 2018 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Wednesday, October 31, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, November 20, 2018 | PUBLISHED FOR OPPOSITION |
| Tuesday, November 20, 2018 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, February 5, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Monday, July 22, 2019 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Monday, February 5, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Thursday, April 18, 2024 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Thursday, April 18, 2024 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Thursday, April 18, 2024 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Thursday, April 18, 2024 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Thursday, April 18, 2024 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, November 20, 2024 | TEAS SECTION 8 & 15 RECEIVED |
| Tuesday, March 18, 2025 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Tuesday, March 18, 2025 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Tuesday, March 18, 2025 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |