| Serial Number | 88035060 |
| Word Mark | CALIDAD BRAND |
| Filing Date | Thursday, July 12, 2018 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, February 26, 2019 |
| Registration Number | 5685946 |
| Registration Date | Tuesday, February 26, 2019 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, December 11, 2018 |
| Goods and Services | Tortilla chips |
| Description of Mark | The mark consists of the stylized word "CALIDAD" above the smaller stylized word "BRAND". The letters in "CALIDAD" are outlined. "CALIDAD" is superimposed across the center of a diamond that is trimmed in a border. The word "BRAND" is centered below "CALIDAD" on the diamond. Centered above "CALIDAD" and superimposed near the top of the diamond is a design depicting a Mexican female and male. The man is wearing a sombrero. Behind the center of the entire mark is a rectangular bar comprising a shaded rectangle in the center of the bar. Along the edges, above and below the shaded rectangle, are narrow rectangles each featuring a repeat wave-like pattern design. |
| Section 2(f) Limitation Statement | As to "CALIDAD BRAND" |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Translation of Words in Mark | The English translation of "CALIDAD" in the mark is "QUALITY". |
| NOT AVAILABLE | "BRAND" |
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, July 16, 2018 |
| Primary Code | 030 |
| First Use Anywhere Date | Thursday, July 31, 2014 |
| First Use In Commerce Date | Thursday, July 31, 2014 |
| Party Name | GRUMA CORPORATION |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Irving, TX 75038 |
| Party Name | GRUMA CORPORATION |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Irving, TX 75038 |
| Party Name | GRUMA CORPORATION |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Irving, TX 75038 |
| Event Date | Event Description |
| Friday, September 7, 2018 | ASSIGNED TO EXAMINER |
| Monday, July 16, 2018 | NEW APPLICATION ENTERED |
| Monday, July 16, 2018 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, July 17, 2018 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Friday, September 7, 2018 | NON-FINAL ACTION WRITTEN |
| Friday, September 7, 2018 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, September 7, 2018 | NON-FINAL ACTION E-MAILED |
| Friday, September 21, 2018 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, September 21, 2018 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Saturday, September 22, 2018 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, November 21, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, December 11, 2018 | PUBLISHED FOR OPPOSITION |
| Tuesday, December 11, 2018 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Friday, October 12, 2018 | EXAMINERS AMENDMENT -WRITTEN |
| Friday, October 12, 2018 | EXAMINERS AMENDMENT E-MAILED |
| Friday, October 12, 2018 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Friday, October 12, 2018 | EXAMINER'S AMENDMENT ENTERED |
| Friday, October 12, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Saturday, October 27, 2018 | ASSIGNED TO LIE |
| Tuesday, February 26, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Monday, February 26, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Thursday, April 18, 2024 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Thursday, April 18, 2024 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Thursday, April 18, 2024 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Thursday, April 18, 2024 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Thursday, April 18, 2024 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Monday, July 22, 2019 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Monday, September 9, 2024 | TEAS SECTION 8 & 15 RECEIVED |