| Serial Number | 88035050 |
| Word Mark | CALIDAD BRAND |
| Filing Date | Thursday, July 12, 2018 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, February 5, 2019 |
| Registration Number | 5670519 |
| Registration Date | Tuesday, February 5, 2019 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, November 20, 2018 |
| Goods and Services | Tortilla chips; Tortillas |
| Description of Mark | The mark consists of the stylized word "CALIDAD" above the smaller stylized word "BRAND". The letters in "CALIDAD" are all red and outlined in the colors yellow, green and white. The letters in "BRAND" are green. "CALIDAD" is superimposed across the center of a yellow diamond that is trimmed in a green and yellow border. The word "BRAND" is centered below "CALIDAD" on the yellow diamond. Centered above "CALIDAD" and superimposed near the top of the diamond is a design depicting a Mexican female and male in red and white and the man is wearing a red sombrero. |
| Section 2(f) Limitation Statement | as to "CALIDAD BRAND" |
| Indication of Colors claimed | The color(s) red, yellow, green and white is/are claimed as a feature of the mark. |
| Translation of Words in Mark | The English translation of "CALIDAD" in the mark is "QUALITY". |
| NOT AVAILABLE | "BRAND" |
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, July 16, 2018 |
| Primary Code | 030 |
| First Use Anywhere Date | Wednesday, February 29, 2012 |
| First Use In Commerce Date | Wednesday, February 29, 2012 |
| Party Name | GRUMA CORPORATION |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Irving, TX 75038 |
| Party Name | GRUMA CORPORATION |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Irving, TX 75038 |
| Party Name | GRUMA CORPORATION |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Irving, TX 75038 |
| Event Date | Event Description |
| Tuesday, July 17, 2018 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Friday, September 7, 2018 | ASSIGNED TO EXAMINER |
| Friday, September 7, 2018 | NON-FINAL ACTION E-MAILED |
| Monday, July 16, 2018 | NEW APPLICATION ENTERED |
| Monday, July 16, 2018 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, September 7, 2018 | NON-FINAL ACTION WRITTEN |
| Friday, September 7, 2018 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Saturday, September 29, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Thursday, October 18, 2018 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Friday, September 7, 2018 | NON-FINAL ACTION WRITTEN |
| Friday, September 7, 2018 | NON-FINAL ACTION E-MAILED |
| Friday, September 7, 2018 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, September 21, 2018 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, September 21, 2018 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Saturday, September 22, 2018 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, October 15, 2018 | ASSIGNED TO LIE |
| Tuesday, February 5, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Thursday, April 18, 2024 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, October 31, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, November 20, 2018 | PUBLISHED FOR OPPOSITION |
| Tuesday, November 20, 2018 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Monday, July 22, 2019 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Monday, February 5, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Thursday, April 18, 2024 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Thursday, April 18, 2024 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Thursday, April 18, 2024 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Monday, September 9, 2024 | TEAS SECTION 8 & 15 RECEIVED |
| Thursday, April 18, 2024 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |