CAKE NATURALLY LUXE BEAUTY THE SHINE ON Trademark

Trademark Overview


On Wednesday, July 9, 2025, a trademark application was filed for CAKE NATURALLY LUXE BEAUTY THE SHINE ON with the United States Patent and Trademark Office. The USPTO has given the CAKE NATURALLY LUXE BEAUTY THE SHINE ON trademark a serial number of 99274413. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Wednesday, July 9, 2025. This trademark is owned by MAV BEAUTY CANADA, INC.. The CAKE NATURALLY LUXE BEAUTY THE SHINE ON trademark is filed in the Lace, Ribbons, Embroidery & Fancy Goods, Cosmetics & Cleaning Products, and Houseware & Glass Products categories with the following description:

Electric curlers for the hair; electric hair curlers; hair accessories; hair clips; hair curlers; non-electric hair curlers, other than hand implements.

Cosmetic hair lotions; dry shampoos; hair bleaching preparations; hair care creams; hair care lotions; hair care masks; hair care preparations; hair colouring preparations; hair conditioners; hair creams; hair curling preparations; hair detangling preparations; hair gels; hair masks; hair mousse; hair nourish preparations; hair oils; hair powder for use as dry shampoo for cosmetic purposes; hair protection creams; hair protection lotions; hair relaxing preparations; hair rinses; hair serums; hair sprays; hair straightening preparations; hair strengthening treatment lotions; hair styling creams; hair styling gel; hair styling masks; hair styling mousse; hair styling oil; hair styling waxes; hair texturizers; hair tonics; hair-washing powder; hairspray; non-medicated hair growth serums; non-medicated hair repair treatments; non-medicated hair treatment preparations for cosmetic purposes; shampoos; styling foam for hair; hair care products, namely, hair thickening cream and dry hair care ...

Cosmetic brushes; cosmetic sponges; hair brushes; make up brushes; sponges used for applying make-up.
cake naturally luxe beauty the shine on

General Information


Serial Number99274413
Word MarkCAKE NATURALLY LUXE BEAUTY THE SHINE ON
Filing DateWednesday, July 9, 2025
Status630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER
Status DateWednesday, July 9, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing0 - NOT AVAILABLE
Published for Opposition DateNOT AVAILABLE

Trademark Statements


Description of MarkThe mark consists of cake naturally luxe beauty THE SHINE ON.
Goods and ServicesElectric curlers for the hair; electric hair curlers; hair accessories; hair clips; hair curlers; non-electric hair curlers, other than hand implements.
Goods and ServicesCosmetic hair lotions; dry shampoos; hair bleaching preparations; hair care creams; hair care lotions; hair care masks; hair care preparations; hair colouring preparations; hair conditioners; hair creams; hair curling preparations; hair detangling preparations; hair gels; hair masks; hair mousse; hair nourish preparations; hair oils; hair powder for use as dry shampoo for cosmetic purposes; hair protection creams; hair protection lotions; hair relaxing preparations; hair rinses; hair serums; hair sprays; hair straightening preparations; hair strengthening treatment lotions; hair styling creams; hair styling gel; hair styling masks; hair styling mousse; hair styling oil; hair styling waxes; hair texturizers; hair tonics; hair-washing powder; hairspray; non-medicated hair growth serums; non-medicated hair repair treatments; non-medicated hair treatment preparations for cosmetic purposes; shampoos; styling foam for hair; hair care products, namely, hair thickening cream and dry hair care powders; hair styling preparations, namely, hair putties in the nature of hair creams, hair styling jellies, hair finishing cream, hair moisture gloss drops, hair finishing glosser, hair styling glue, hair styling powders, hair curl boosters and hair curl looseners; hair reconstructors, namely, hair strength reconstructors, hair damage reconstructors, hair split end reconstructors, hair elasticity reconstructors, hair bond reconstructors and hair colour reconstructors; non-medicated hair treatment preparations for cosmetic purposes, namely, hair moisture treatments and hair conditioning treatments; scalp scrubs being exfoliating scrubs for cosmetic purposes.; Adhesive for false eyelashes; aromatic essential oils; artificial eyelashes; bar soap; base cream for cosmetic use; bath and shower gels; beauty balm creams; beauty masks; blush; body creams; body deodorants; body glitter; body lotions; body moisturizers; body mousses; body oils; body oils for cosmetic purposes; body powders; body scrubs; body washes; bubble bath; cleaning masks for the face; cleaning pads impregnated with cosmetics; colognes, perfumes and cosmetics; concealers; cosmetic body creams; cosmetic concealers; cosmetic eye pencils; cosmetic facial masks; cosmetic foundations; cosmetic hand creams; cosmetic oils; cosmetic oils for the skin; cosmetic oils, lotions, creams and gels for the face, hands and body; cosmetic preparations for eyelashes; cosmetic shower body wash; cosmetics, namely, lipsticks, non-medicated lip balms, lip liners, lip glosses, eye shadow, eye liners, eye pencils, mascara, cream and powder blushes, face powder, liquid and cream foundations; cream foundation; deodorants for personal use; essential oils for aromatherapy; essential oils for cosmetic purposes; essential oils for personal use; eye liner; eye makeup; eye pencils; eye shadow; eyebrow pencils; eyebrow powder; face mist; face powder; facial balms; facial concealer; facial moisturizers; foot lotion; foundation makeup; hair balms; hair conditioner; hair removal preparations; hair removing creams; hair shampoo; hair spray; hair styling serums; hair styling spray; hand creams; lip and cheek tint; lip balm; lip conditioners; lip gloss; lip liner; lip pencil; lip stains; liquid foundation; long lash mascaras; loose face powder; make-up base; make-up foundation
Goods and ServicesCosmetic brushes; cosmetic sponges; hair brushes; make up brushes; sponges used for applying make-up.

Classification Information


International Class026 - Lace and embroidery, ribbons and braid; buttons, hooks and eyes, pins and needles; artificial flowers.
US Class Codes037, 039, 040, 042, 050
Class Status Code6 - Active
Class Status DateWednesday, July 9, 2025
Primary Code026
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code6 - Active
Class Status DateWednesday, July 9, 2025
Primary Code003
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class021 - Household or kitchen utensils and containers; combs and sponges; brushes (except paint brushes); brush-making materials; articles for cleaning purposes; steel-wool; unworked or semi-worked glass (except glass used in building); glassware, porcelain and earthenware not included in other classes.
US Class Codes002, 013, 023, 029, 030, 033, 040, 050
Class Status Code6 - Active
Class Status DateWednesday, July 9, 2025
Primary Code021
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameMAV BEAUTY CANADA, INC.
Party Type10 - Original Applicant
Legal Entity Type99 - Other
AddressVancouver, BC V6C 3E8

Trademark Events


Event DateEvent Description
Wednesday, July 9, 2025NEW APPLICATION ENTERED
Wednesday, July 9, 2025APPLICATION FILING RECEIPT MAILED