CADILLAC SHIELD Trademark

Trademark Overview


On Wednesday, March 2, 2011, a trademark application was filed for CADILLAC SHIELD with the United States Patent and Trademark Office. The USPTO has given the CADILLAC SHIELD trademark a serial number of 85255350. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, February 22, 2019. This trademark is owned by General Motors LLC. The CADILLAC SHIELD trademark is filed in the Insurance & Financial Services, Construction & Repair Services, Communication Services, Transportation & Storage Services, Personal, and Legal & Social Services categories with the following description:

Providing extended warranties for automobiles

Emergency roadside assistance services, namely, responding to calls for roadside assistance, flat tire changing, emergency fuel supplying and battery jump starting; motor vehicle maintenance and repair services

Telecommunication services, namely, wireless, hands free transmission of voice, messages and data; Telematic transmission of information for the deployment of emergency assistance services, the automatic notification of air bag deployment, stolen vehicle tracking, remote vehicle diagnostics, remote vehicle door lock and unlock, remote vehicle horn and light activation, location and navigation assistance providing route support and directions

Providing a courtesy motor vehicle to consumers while their vehicle is being repaired: Emergency roadside assistance services, namely, towing services

Security services for motor land vehicle theft recovery, namely, providing remote vehicle deceleration by signaling an on-board electronic device
cadillac shield

General Information


Serial Number85255350
Word MarkCADILLAC SHIELD
Filing DateWednesday, March 2, 2011
Status710 - CANCELLED - SECTION 8
Status DateFriday, February 22, 2019
Registration Number4173822
Registration DateTuesday, July 17, 2012
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, May 1, 2012

Trademark Statements


Goods and ServicesProviding extended warranties for automobiles
Goods and ServicesEmergency roadside assistance services, namely, responding to calls for roadside assistance, flat tire changing, emergency fuel supplying and battery jump starting; motor vehicle maintenance and repair services
Goods and ServicesTelecommunication services, namely, wireless, hands free transmission of voice, messages and data; Telematic transmission of information for the deployment of emergency assistance services, the automatic notification of air bag deployment, stolen vehicle tracking, remote vehicle diagnostics, remote vehicle door lock and unlock, remote vehicle horn and light activation, location and navigation assistance providing route support and directions
Goods and ServicesProviding a courtesy motor vehicle to consumers while their vehicle is being repaired: Emergency roadside assistance services, namely, towing services
Goods and ServicesSecurity services for motor land vehicle theft recovery, namely, providing remote vehicle deceleration by signaling an on-board electronic device

Classification Information


International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, February 22, 2019
Primary Code036
First Use Anywhere DateFriday, February 11, 2011
First Use In Commerce DateFriday, February 11, 2011

International Class037 - Building construction; repair; installation services.
US Class Codes100, 103, 106
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, February 22, 2019
Primary Code037
First Use Anywhere DateFriday, February 11, 2011
First Use In Commerce DateFriday, February 11, 2011

International Class038 - Services allowing people to communicate with another by a sensory means.
US Class Codes100, 101, 104
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, February 22, 2019
Primary Code038
First Use Anywhere DateFriday, February 11, 2011
First Use In Commerce DateFriday, February 11, 2011

International Class039 - Transport; packaging and storage of goods; travel arrangement.
US Class Codes100, 105
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, February 22, 2019
Primary Code039
First Use Anywhere DateFriday, February 11, 2011
First Use In Commerce DateFriday, February 11, 2011

International Class045 - Legal services; security services for the protection of property and individuals; personal and social services rendered by others to meet the needs of individuals.
US Class Codes100, 101
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, February 22, 2019
Primary Code045
First Use Anywhere DateFriday, February 11, 2011
First Use In Commerce DateFriday, February 11, 2011

Trademark Owner History


Party NameGeneral Motors LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressDetroit, MI 482653000

Party NameGeneral Motors LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressDetroit, MI 482653000

Party NameGeneral Motors LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressDetroit, MI 482653000

Trademark Events


Event DateEvent Description
Friday, February 22, 2019CANCELLED SEC. 8 (6-YR)
Monday, July 17, 2017COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Wednesday, November 5, 2014ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Tuesday, July 17, 2012REGISTERED-PRINCIPAL REGISTER
Tuesday, May 1, 2012OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, May 1, 2012PUBLISHED FOR OPPOSITION
Wednesday, April 11, 2012NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, January 17, 2012WITHDRAWN FROM PUB - OG REVIEW QUERY
Friday, January 6, 2012LAW OFFICE PUBLICATION REVIEW COMPLETED
Wednesday, January 4, 2012APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, January 4, 2012EXAMINER'S AMENDMENT ENTERED
Wednesday, January 4, 2012NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Wednesday, January 4, 2012EXAMINERS AMENDMENT E-MAILED
Wednesday, January 4, 2012EXAMINERS AMENDMENT -WRITTEN
Wednesday, January 4, 2012PREVIOUS ALLOWANCE COUNT WITHDRAWN
Tuesday, December 27, 2011WITHDRAWN FROM PUB - OG REVIEW QUERY
Friday, December 9, 2011LAW OFFICE PUBLICATION REVIEW COMPLETED
Thursday, December 1, 2011APPROVED FOR PUB - PRINCIPAL REGISTER
Thursday, December 1, 2011EXAMINER'S AMENDMENT ENTERED
Thursday, December 1, 2011NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Thursday, December 1, 2011EXAMINERS AMENDMENT E-MAILED
Thursday, December 1, 2011EXAMINERS AMENDMENT -WRITTEN
Thursday, December 1, 2011ASSIGNED TO EXAMINER
Thursday, December 1, 2011PREVIOUS ALLOWANCE COUNT WITHDRAWN
Monday, November 21, 2011WITHDRAWN FROM PUB - OG REVIEW QUERY
Thursday, November 10, 2011LAW OFFICE PUBLICATION REVIEW COMPLETED
Monday, November 7, 2011APPROVED FOR PUB - PRINCIPAL REGISTER
Monday, November 7, 2011TEAS/EMAIL CORRESPONDENCE ENTERED
Monday, November 7, 2011CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, October 31, 2011ASSIGNED TO LIE
Wednesday, October 19, 2011TEAS RESPONSE TO OFFICE ACTION RECEIVED
Monday, May 2, 2011NOTIFICATION OF NON-FINAL ACTION E-MAILED
Monday, May 2, 2011NON-FINAL ACTION E-MAILED
Monday, May 2, 2011NON-FINAL ACTION WRITTEN
Tuesday, April 26, 2011ASSIGNED TO EXAMINER
Saturday, March 5, 2011NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM
Saturday, March 5, 2011NEW APPLICATION ENTERED IN TRAM