| Serial Number | 99178139 |
| Word Mark | CADENT |
| Filing Date | Friday, May 9, 2025 |
| Status | 680 - APPROVED FOR PUBLICATION |
| Status Date | Thursday, February 12, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
| Goods and Services | Advertising services, namely, facilitating the purchasing of advertisements of others, placing advertisements of others, and disseminating advertising for others via the Internet, public and private wireless networks for display on mobile devices, mobile phone networks, digital communications networks, computer communications networks, television, radio, digital cable television, cable television, streaming transmission services, video-on-demand transmission services; advertising services, namely, creation, dissemination, and performance measurement of advertising campaigns for targeting consumer inventory, consumer impressions, behavioral attributes, and users to drive measurable business outcomes for others; advertising consulting services, namely, facilitating the creation of, planning of, placement of, management of, tracking of, optimization of, and analysis of multi-channel advertising and marketing campaigns for others; development of advertising concepts, creative production of advertising materials, advertising copywriting, and post-production of advertising and marketing content for others; analyzing and compiling data for measuring the performance of advertising and marketing campaigns for optimizing consumer engagement with advertisements; advertising campaign management services, namely, tracking, analyzing, and reporting on consumer data, demographics data, behavior data, and responses data of advertising campaigns for others for measuring performance; advertising consulting services in the field of optimizing advertising campaigns and advertising mixes for others in the nature of combining a variety of communication methods via different communication channels; advertising data processing services; none of the foregoing relating to business planning, business analysis, business management, or business organization for manufacturing, service, or distribution companies |
| Goods and Services | Software as a service (SAAS) featuring software for use in the field of marketing and advertising, namely, software for the creation, management, tracking, optimization, and analysis of advertising and marketing campaigns; Software as a service (SAAS) featuring software for providing online and digital auction exchanges for buying and selling advertising space; Software as a service (SAAS) featuring software for compiling business information in the nature of matching offline consumer data to online devices; software as a service (SAAS) featuring software for ensuring compliance with local, state, and federal consumer data privacy regulations during multi-channel advertising and marketing campaigns; software as a service (SAAS) featuring software for automated buying and placement of advertising campaigns through platforms that aggregate unused inventory on public and private communication networks; providing online non-downloadable software for automating and enhancing the creation of advertising materials and the planning, buying, placement, and measurement of advertising campaigns across public and private networks, all using machine learning, artificial intelligence, and deep learning techniques; providing online non-downloadable software for analyzing available advertising impressions to determine their value to advertisers and likelihood of contributing to measurable outcomes; providing online non-downloadable software for facilitating digital auction exchanges for buying, selling, managing, and monetizing advertising inventory; providing online non-downloadable software for directly connecting advertising inventory from publishers to advertisers' buying platforms without intermediaries; providing online non-downloadable software for managing, transforming, and filtering advertising requests, network streams, and user traffic; providing online non-downloadable software for data enrichment services, namely, conducting look-alike modeling and matching customer data with third-party data segments; providing online non-downloadable software for market and consumer research enablement, namely, generating reports on purchasing behavior, advertising effectiveness, viewability, delivery, and media optimization; providing online non-downloadable software for matching offline customer data to online devices, appending data to customer records, and matching data related to the same consumer across various touchpoints for others; none of the foregoing relating to business planning, business analysis, business management, or business organization for manufacturing, service, or distribution companies |
| Description of Mark | The mark consists of the word CADENT in a stylized font; to the top and left of the letter "T" is a four-pointed star design. |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, May 9, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, May 9, 2025 |
| Primary Code | 042 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | Cadent, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | New York, NY 10018 |
| Event Date | Event Description |
| Friday, May 9, 2025 | NEW APPLICATION ENTERED |
| Friday, May 9, 2025 | APPLICATION FILING RECEIPT MAILED |
| Friday, September 19, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, September 19, 2025 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Wednesday, September 24, 2025 | ASSIGNED TO EXAMINER |
| Sunday, September 28, 2025 | NON-FINAL ACTION WRITTEN |
| Sunday, September 28, 2025 | NON-FINAL ACTION E-MAILED |
| Sunday, September 28, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Monday, December 29, 2025 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, December 29, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, December 29, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, February 12, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |