| Serial Number | 77853028 |
| Word Mark | C COLLECTIVE THE AUDIENCE ENGINE |
| Filing Date | Tuesday, October 20, 2009 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, November 19, 2021 |
| Registration Number | 3929580 |
| Registration Date | Tuesday, March 8, 2011 |
| Mark Drawing | 5 - Drawing with word(s) / letter(s) / number(s) in Stylized form |
| Published for Opposition Date | Tuesday, April 13, 2010 |
| Description of Mark | The mark consists of a highly stylized letter "C" positioned to the left of the literal elements "COLLECTIVE THE AUDIENCE ENGINE". |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Rental of advertising space on the Internet; providing an Internet-based advertising network that connects online publishers with online advertisers for buying and selling online advertisements; providing an online advertising network that specializes in web user targeting, customized contextual targeting and advertising optimization for online advertisers and publishers; online advertising on computer communications networks, namely, providing an Internet-based advertising network that connects online advertisers with online publishers of video content; online advertising and marketing services, namely, providing an online advertising network to promote the goods and services of others by disseminating video clips and video content over the Internet and computer communications networks; online advertising and marketing services, namely, providing an online advertising network that specializes in web user targeting and advertising optimization for online advertisers and publishers of video content |
| NOT AVAILABLE | "AUDIENCE" |
| Goods and Services | Design and development of computer software for collecting, analyzing and classifying behavioral, demographic, contextual and customized web user targeting data; application service provider (ASP) featuring software for use in collecting, analyzing and classifying behavioral, demographic, contextual and customized web user targeting data for advertisers; providing temporary use of online, non-downloadable software to analyze and evaluate raw performance data generated from advertising campaigns and provide custom reports in connection therewith; providing temporary use of online, non-downloadable software to collect, analyze and classify behavioral, demographic, contextual and customized web user targeting data for advertisers and provide custom reports in connection therewith; providing temporary use of an online, non-downloadable computer software platform for creating and managing advertising networks, standardizing contextual and behavioral web user targeting, centralizing web user targeting, managing advertising orders and sales, analyzing and managing advertising financial data, inventory forecasting, and providing reports in connection therewith; cloud computing featuring software for use in classifying web content, storing aggregated behavioral and demographic data associated with web users and making data available for reporting and ad targeting purposes; software as a service services featuring software for use in creating and managing advertising networks, standardizing and centralizing contextual and behavioral web user targeting, managing advertising orders and sales, analyzing and managing advertising financial data, inventory forecasting, and providing reports in connection therewith |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, November 19, 2021 |
| Primary Code | 035 |
| First Use Anywhere Date | Monday, October 26, 2009 |
| First Use In Commerce Date | Monday, October 26, 2009 |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, November 19, 2021 |
| Primary Code | 042 |
| First Use Anywhere Date | Monday, October 26, 2009 |
| First Use In Commerce Date | Monday, October 26, 2009 |
| Party Name | ZETA GLOBAL HOLDINGS CORP. |
| Party Type | 32 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | NEW YORK, NY 10016 |
| Party Name | COLLECTIVE, INC. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10013 |
| Party Name | COLLECTIVE MEDIA, INC. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10001 |
| Party Name | COLLECTIVE MEDIA, INC. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10001 |
| Party Name | COLLECTIVE MEDIA, INC. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10001 |
| Event Date | Event Description |
| Saturday, October 24, 2009 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, February 11, 2010 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, October 23, 2009 | NEW APPLICATION ENTERED |
| Sunday, January 24, 2010 | ASSIGNED TO EXAMINER |
| Thursday, January 28, 2010 | NON-FINAL ACTION WRITTEN |
| Thursday, January 28, 2010 | NON-FINAL ACTION E-MAILED |
| Thursday, January 28, 2010 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, February 11, 2010 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, February 16, 2010 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, January 5, 2011 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Wednesday, February 17, 2010 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, March 9, 2010 | ASSIGNED TO LIE |
| Tuesday, March 9, 2010 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Tuesday, April 13, 2010 | PUBLISHED FOR OPPOSITION |
| Tuesday, April 13, 2010 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, June 8, 2010 | NOA MAILED - SOU REQUIRED FROM APPLICANT |
| Monday, December 6, 2010 | TEAS STATEMENT OF USE RECEIVED |
| Monday, December 6, 2010 | USE AMENDMENT FILED |
| Wednesday, January 5, 2011 | STATEMENT OF USE PROCESSING COMPLETE |
| Wednesday, January 5, 2011 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Wednesday, May 27, 2015 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Wednesday, May 27, 2015 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Friday, June 10, 2016 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Friday, June 10, 2016 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Wednesday, February 2, 2011 | ASSIGNED TO LIE |
| Wednesday, February 2, 2011 | LAW OFFICE REGISTRATION REVIEW COMPLETED |
| Thursday, February 3, 2011 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, March 8, 2011 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, August 15, 2012 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, March 25, 2015 | NOTICE OF SUIT |
| Thursday, April 27, 2017 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Wednesday, February 10, 2021 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Tuesday, March 7, 2017 | TEAS SECTION 8 & 15 RECEIVED |
| Thursday, April 27, 2017 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Thursday, April 27, 2017 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Sunday, February 18, 2018 | TEAS WITHDRAWAL OF ATTORNEY RECEIVED |
| Sunday, February 18, 2018 | WITHDRAWAL OF ATTORNEY GRANTED |
| Wednesday, December 4, 2019 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, September 18, 2024 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Friday, November 19, 2021 | CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9 |