BY FEELINGS Trademark

Trademark Overview


On Wednesday, March 11, 2026, a trademark application was filed for BY FEELINGS with the United States Patent and Trademark Office. The USPTO has given the BY FEELINGS trademark a serial number of 79451791. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Thursday, June 11, 2026. This trademark is owned by Lova Innovation Pty Ltd. The BY FEELINGS trademark is filed in the Cosmetics & Cleaning Products, Pharmaceutical Products, Computer & Software Products & Electrical & Scientific Products, Medical Instrument Products, Advertising, Business and Retail Services, Education & Entertainment Services, Computer & Software Services & Scientific Services, and Medical & Beauty Services & Agricultural Services categories with the following description:

Providing classes, seminars, workshops, presentations and retreats in the field of wellness; wellness services being health and fitness training; providing online workshops in the field of wellness; arranging and conducting online workshops in the field of wellness; providing online educational materials in the field of wellness; providing manuals and teaching materials in the field of wellness; providing coaching [training], mentoring, training, courses and workshops in the field of wellness; lifestyle counselling [health and fitness training]; wellbeing services being health and fitness training; providing classes, seminars, workshops, presentations and retreats in the field of health; lifestyle counselling and consultancy [health and fitness training]; health and fitness training; providing online electronic publications, not downloadable.

Computer software; software for computers; computer programs and software; computer software applications; computer application software; computer software for mobile phones; computer software applications for mobile phones; downloadable applications; downloadable software applications; downloadable application software; downloadable apps; downloadable mobile apps; downloadable mobile applications; downloadable digital content including music, films and podcasts; downloadable game software; downloadable video game software; downloadable mobile game software; downloadable digital game software; artificial intelligence software, computer software applications for use with artificial intelligence, artificial intelligence and machine learning software, interactive computer game programs with artificial intelligence, data processing apparatus with artificial intelligence, computer chatbot software for simulating conversations with artificial intelligence, interactive software based on artif...

Software as a service [SaaS]; artificial intelligence as a service [AIaaS]; artificial intelligence as a service [AIaaS] featuring software using artificial intelligence for use in creating images, texts, audios, videos, music and virtual environments; artificial intelligence as a service [AIaaS] featuring software using artificial intelligence for data exploration, data assessment, data analytics and business analytics; artificial intelligence as a service [AIaaS] featuring software using artificial intelligence for managing, deploying and optimizing artificial intelligence and machine learning models; artificial intelligence as a service [AIaaS] featuring software using artificial intelligence for writing custom algorithms and implementing algorithms into dataflows; artificial intelligence as a service [AIaaS] featuring software using artificial intelligence for machine-human interaction; providing artificial intelligence computer programs on data networks; artificial intelligence as...

Sexual stimulation devices; sexual activity devices; sexual activity apparatus; sex aids; adult sexual devices; sex toys; sex aid stimulation devices; adult sexual stimulation aids; condoms; adult sexual stimulation devices; sex articles; sex aid stimulation apparatus; adult sexual aids; spermicidal condoms.

Retail services for lubricants; wholesale services for lubricants; retail services in relation to lubricants; wholesale services in relation to lubricants; retail services relating to lubricants; wholesale services relating to lubricants; retail store services featuring lubricants; retail store services for lubricants; on-line retail store services featuring lubricants; online retail store services featuring lubricants; retail services for and in relation to vitamin supplements, herbal supplements, mineral supplements, nutritional and food supplements, nutritional supplements and preparations, nutritional healthcare preparations and supplements, healthcare preparations and supplements, nutritional preparations and supplements for healthcare, nutritional, dietetic and food supplements, mineral nutritional supplements, nutritional preparations and supplements for health care, health care preparations and supplements, nutritional supplements for human beings, nutritional supplement drinks...

Pharmaceutical preparations; sexual lubricants for intimate use; pharmaceutical supplements for sexual health; pharmaceutical preparations for sexual health; pharmaceutical supplements for enhancing sexual performance; preparations for increasing sex drive; preparations for reducing sexual activity; pharmaceutical preparations for enhancing sexual performance; personal sexual lubricants; sexual stimulant gels; vaginal lubricants; gels for use as personal lubricants; water-based personal lubricants; aloe vera-based personal lubricants; pharmaceutical preparations for the treatment of hormonal disorders; pharmaceutical preparations containing hormones for humans; pharmaceutical preparations being hormone preparations for human use; pharmaceutical preparations containing hormones for human beings; vitamin supplements; herbal supplements; mineral supplements; nutritional and food supplements; nutritional supplements and preparations; nutritional healthcare preparations and supplements; hea...

Cosmetics; cosmetic and beauty preparations; cosmetics and personal care preparations; cosmetics for personal use; cosmetics in the form of lotions; cosmetics in the form of milks, lotions and emulsions; perfumery; essential oils in the form of cosmetic creams.

Wellness services being health and nutritional advice; providing information in the fields of health and wellness; providing mental health and wellness information; counselling in the field of mental health and wellness; provision of mental health and wellness information; health spa services for health and wellness of the body and spirit; lifestyle counselling, psychological and lifestyle counselling; health counselling; health spa services for health and wellness of the body and spirit offered at a health resort; psychological and lifestyle counselling; lifestyle counselling; relaxing massage; erotic massage.

General Information


Serial Number79451791
Word MarkBY FEELINGS
Filing DateWednesday, March 11, 2026
Status630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER
Status DateThursday, June 11, 2026
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateNOT AVAILABLE

Trademark Statements


Goods and ServicesProviding classes, seminars, workshops, presentations and retreats in the field of wellness; wellness services being health and fitness training; providing online workshops in the field of wellness; arranging and conducting online workshops in the field of wellness; providing online educational materials in the field of wellness; providing manuals and teaching materials in the field of wellness; providing coaching [training], mentoring, training, courses and workshops in the field of wellness; lifestyle counselling [health and fitness training]; wellbeing services being health and fitness training; providing classes, seminars, workshops, presentations and retreats in the field of health; lifestyle counselling and consultancy [health and fitness training]; health and fitness training; providing online electronic publications, not downloadable.
Goods and ServicesComputer software; software for computers; computer programs and software; computer software applications; computer application software; computer software for mobile phones; computer software applications for mobile phones; downloadable applications; downloadable software applications; downloadable application software; downloadable apps; downloadable mobile apps; downloadable mobile applications; downloadable digital content including music, films and podcasts; downloadable game software; downloadable video game software; downloadable mobile game software; downloadable digital game software; artificial intelligence software, computer software applications for use with artificial intelligence, artificial intelligence and machine learning software, interactive computer game programs with artificial intelligence, data processing apparatus with artificial intelligence, computer chatbot software for simulating conversations with artificial intelligence, interactive software based on artificial intelligence, downloadable computer programs using artificial intelligence for data analysis, downloadable computer software using artificial intelligence for data analysis, downloadable publications; downloadable media; e-books; electronic books; e-books recorded on computer media; e-magazines; downloadable electronic books; audio books; digital books downloaded from the internet; scientific, nautical, surveying, photographic, cinematographic, audiovisual, optical, weighing, measuring, signalling, detecting, testing, inspecting, life-saving, and teaching apparatus; electric and electronic equipment including electronic cables, electrical cables, electric cables, computer cables, electronic power supplies, data transmission cables, battery cables, USB cables, electronic data communications apparatus, data synchronization cables, batteries, batteries and battery chargers, mobile phone batteries, electrical batteries, batteries for use with mobile telecommunication devices, mobile power supply [rechargeable batteries], smartphones, electronic tablets, tablet computers, software for tablets, software for tablet computers, downloadable computer software for tablets, tablet PCs, computers, wearable electronic devices, wearable laptops, wearable computers, wearable media players, wearable audio equipment, wearable video cameras, wearable computer peripherals, wearable digital electronic communication devices, wearable digital electronic devices capable of providing access to the internet for accessing application software, headsets, headsets for mobile phones, telephone headsets, headsets for use with computers, wireless headsets, headsets for communication purposes, augmented reality headsets, virtual reality headsets, headsets for playing video games, wireless headsets for use with mobile phones, hands-free headsets for use with mobile phones, earphones and headphones for mobile phones and smart phones, in-ear headphones, webcams, networking equipment, circuit boards, microchips, semiconductors; databases, computer databases, database software; electronic publications.
Goods and ServicesSoftware as a service [SaaS]; artificial intelligence as a service [AIaaS]; artificial intelligence as a service [AIaaS] featuring software using artificial intelligence for use in creating images, texts, audios, videos, music and virtual environments; artificial intelligence as a service [AIaaS] featuring software using artificial intelligence for data exploration, data assessment, data analytics and business analytics; artificial intelligence as a service [AIaaS] featuring software using artificial intelligence for managing, deploying and optimizing artificial intelligence and machine learning models; artificial intelligence as a service [AIaaS] featuring software using artificial intelligence for writing custom algorithms and implementing algorithms into dataflows; artificial intelligence as a service [AIaaS] featuring software using artificial intelligence for machine-human interaction; providing artificial intelligence computer programs on data networks; artificial intelligence as a service [AIaaS] featuring software using artificial intelligence for use in database management; provision of artificial intelligence computer programs on data networks; AI as a service [AIaaS] featuring software using artificial intelligence for machine-human interaction; development of databases, hosting of databases, design and development of databases, development of computer databases, hosting computer databases, design and development of computer databases, design of computer databases, design and development of electronic databases, computer database design, database design, design and development of software for electronic databases, maintenance of databases being data security services, programming of software for database management, design and development of computer database programs, updating of computer software for databases, maintenance of online databases being data security services, development of computer database software, design of computer database software.
Goods and ServicesSexual stimulation devices; sexual activity devices; sexual activity apparatus; sex aids; adult sexual devices; sex toys; sex aid stimulation devices; adult sexual stimulation aids; condoms; adult sexual stimulation devices; sex articles; sex aid stimulation apparatus; adult sexual aids; spermicidal condoms.
Goods and ServicesRetail services for lubricants; wholesale services for lubricants; retail services in relation to lubricants; wholesale services in relation to lubricants; retail services relating to lubricants; wholesale services relating to lubricants; retail store services featuring lubricants; retail store services for lubricants; on-line retail store services featuring lubricants; online retail store services featuring lubricants; retail services for and in relation to vitamin supplements, herbal supplements, mineral supplements, nutritional and food supplements, nutritional supplements and preparations, nutritional healthcare preparations and supplements, healthcare preparations and supplements, nutritional preparations and supplements for healthcare, nutritional, dietetic and food supplements, mineral nutritional supplements, nutritional preparations and supplements for health care, health care preparations and supplements, nutritional supplements for human beings, nutritional supplement drinks, nutritional, dietetic or food supplements, nutritional health care preparations and supplements, vitamin and mineral supplements, nutritional supplements containing vitamins and minerals, nutritional supplements for humans, nutritional supplements in tablet form, antioxidant supplements, dietary supplements consisting of amino acids, minerals and trace elements, nutritional supplement beverages, homeopathic supplements; retail services for and in relation to pharmaceutical preparations for the treatment of hormonal disorders, pharmaceutical preparations being hormone preparations for human use, pharmaceutical preparations containing hormones for human beings; retail services for and in relation to pharmaceutical preparations, pharmaceutical preparations containing hormones for humans, sexual lubricants for intimate use, pharmaceutical supplements for sexual health, pharmaceutical preparations for sexual health, pharmaceutical supplements for enhancing sexual performance, preparations for increasing sex drive, preparations for reducing sexual activity, pharmaceutical preparations for enhancing sexual performance, personal sexual lubricants, sexual stimulant gels, vaginal lubricants, personal sexual lubricants, gels for use as personal lubricants water-based personal lubricants, aloe vera-based personal lubricants; retail services for and in relation to cosmetics, cosmetic and beauty preparations, cosmetics and personal care preparations, cosmetics for personal use, cosmetics in the form of lotions, cosmetics in the form of milks, lotions and emulsions, perfumery, essential oils in the form of creams, sexual stimulation devices, sexual, activity devices sexual activity apparatus, sex aids, adult sexual devices, sex toys, sex aid stimulation devices, adult sexual stimulation aids, condoms, adult sexual stimulation devices, sex articles, sex aid stimulation apparatus, adult sexual aids, spermicidal condoms.
Goods and ServicesPharmaceutical preparations; sexual lubricants for intimate use; pharmaceutical supplements for sexual health; pharmaceutical preparations for sexual health; pharmaceutical supplements for enhancing sexual performance; preparations for increasing sex drive; preparations for reducing sexual activity; pharmaceutical preparations for enhancing sexual performance; personal sexual lubricants; sexual stimulant gels; vaginal lubricants; gels for use as personal lubricants; water-based personal lubricants; aloe vera-based personal lubricants; pharmaceutical preparations for the treatment of hormonal disorders; pharmaceutical preparations containing hormones for humans; pharmaceutical preparations being hormone preparations for human use; pharmaceutical preparations containing hormones for human beings; vitamin supplements; herbal supplements; mineral supplements; nutritional and food supplements; nutritional supplements and preparations; nutritional healthcare preparations and supplements; healthcare preparations and supplements; nutritional preparations and supplements for healthcare; nutritional, dietetic and food supplements; mineral nutritional supplements; nutritional preparations and supplements for health care; health care preparations and supplements; nutritional supplements for human beings; nutritional supplement drinks; nutritional, dietetic or food supplements; nutritional health care preparations and supplements; vitamin and mineral supplements; nutritional supplements containing vitamins and minerals' nutritional supplements for humans; nutritional supplements in tablet form; antioxidant supplements; dietary supplements consisting of amino acids, minerals and trace elements; nutritional supplement beverages; homeopathic supplements.
Goods and ServicesCosmetics; cosmetic and beauty preparations; cosmetics and personal care preparations; cosmetics for personal use; cosmetics in the form of lotions; cosmetics in the form of milks, lotions and emulsions; perfumery; essential oils in the form of cosmetic creams.
Goods and ServicesWellness services being health and nutritional advice; providing information in the fields of health and wellness; providing mental health and wellness information; counselling in the field of mental health and wellness; provision of mental health and wellness information; health spa services for health and wellness of the body and spirit; lifestyle counselling, psychological and lifestyle counselling; health counselling; health spa services for health and wellness of the body and spirit offered at a health resort; psychological and lifestyle counselling; lifestyle counselling; relaxing massage; erotic massage.

Classification Information


International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code6 - Active
Class Status DateThursday, June 11, 2026
Primary Code003
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class005 - Pharmaceutical and veterinary preparations; sanitary preparations for medical purposes; dietetic substances adapted for medical use, food for babies; plasters, materials for dressings; material for stopping teeth, dental wax; disinfectants; preparations for destroying vermin; fungicides, herbicides.
US Class Codes005, 006, 018, 044, 046, 051, 052
Class Status Code6 - Active
Class Status DateThursday, June 11, 2026
Primary Code005
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateThursday, June 11, 2026
Primary Code009
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class010 - Surgical, medical, dental, and veterinary apparatus and instruments, artificial limbs, eyes, and teeth; orthopedic articles; suture materials.
US Class Codes026, 039, 044
Class Status Code6 - Active
Class Status DateThursday, June 11, 2026
Primary Code010
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateThursday, June 11, 2026
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateThursday, June 11, 2026
Primary Code041
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateThursday, June 11, 2026
Primary Code042
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateThursday, June 11, 2026
Primary Code044
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameLova Innovation Pty Ltd
Party Type10 - Original Applicant
Legal Entity Type99 - Other
AddressAU

Trademark Events


Event DateEvent Description
Thursday, June 11, 2026SN ASSIGNED FOR SECT 66A APPL FROM IB
Friday, June 12, 2026NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Friday, June 12, 2026APPLICATION FILING RECEIPT MAILED