| Serial Number | 86957090 |
| Word Mark | BW BEST WESTERN REWARDS |
| Filing Date | Tuesday, March 29, 2016 |
| Status | 702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED |
| Status Date | Tuesday, April 4, 2023 |
| Registration Number | 5094496 |
| Registration Date | Tuesday, December 6, 2016 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, September 20, 2016 |
| NOT AVAILABLE | "REWARDS" |
| Indication of Colors claimed | The color(s) blue, white and gold is/are claimed as a feature of the mark. |
| Description of Mark | The mark consists of the letters "BW" in white underlined in gold within a blue square; followed by the stacked words "BEST WESTERN" in blue and "REWARDS" in gold stylized font. |
| Goods and Services | Hotel services |
| Goods and Services | Customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Saturday, April 2, 2016 |
| Primary Code | 035 |
| First Use Anywhere Date | Monday, September 28, 2015 |
| First Use In Commerce Date | Monday, September 28, 2015 |
| International Class | 043 - Services for providing food and drink; temporary accommodations. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Saturday, April 2, 2016 |
| Primary Code | 043 |
| First Use Anywhere Date | Monday, September 28, 2015 |
| First Use In Commerce Date | Monday, September 28, 2015 |
| Party Name | Best Western International, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Phoenix, AZ 85016 |
| Party Name | Best Western International, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Phoenix, AZ 85016 |
| Party Name | Best Western International, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Phoenix, AZ 85016 |
| Event Date | Event Description |
| Friday, April 1, 2016 | NEW APPLICATION ENTERED |
| Saturday, April 2, 2016 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, April 5, 2016 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Thursday, July 7, 2016 | ASSIGNED TO EXAMINER |
| Tuesday, July 12, 2016 | EXAMINERS AMENDMENT -WRITTEN |
| Tuesday, July 12, 2016 | EXAMINERS AMENDMENT E-MAILED |
| Tuesday, July 12, 2016 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Tuesday, July 12, 2016 | EXAMINER'S AMENDMENT ENTERED |
| Friday, July 29, 2016 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, August 10, 2016 | ASSIGNED TO LIE |
| Wednesday, August 10, 2016 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Wednesday, August 10, 2016 | WITHDRAWN FROM PUB - ESU SUPERVISOR REQUEST |
| Wednesday, August 31, 2016 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, September 20, 2016 | PUBLISHED FOR OPPOSITION |
| Tuesday, September 20, 2016 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, December 6, 2016 | REGISTERED-PRINCIPAL REGISTER |
| Monday, December 6, 2021 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Monday, May 2, 2022 | TEAS SECTION 8 & 15 RECEIVED |
| Wednesday, November 2, 2022 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Tuesday, April 4, 2023 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Tuesday, April 4, 2023 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Saturday, December 6, 2025 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |