| Serial Number | 87217642 |
| Word Mark | BW |
| Filing Date | Thursday, October 27, 2016 |
| Status | 702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED |
| Status Date | Wednesday, May 8, 2024 |
| Registration Number | 5200021 |
| Registration Date | Tuesday, May 9, 2017 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, February 21, 2017 |
| Description of Mark | The mark consists of the letters "BW" with a line below within a rounded-corner square. |
| Pseudo Mark | BEST WESTERN |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, November 1, 2016 |
| Primary Code | 035 |
| First Use Anywhere Date | Monday, September 28, 2015 |
| First Use In Commerce Date | Monday, September 28, 2015 |
| Party Name | Best Western International, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Phoenix, AZ 85016 |
| Party Name | Best Western International, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Phoenix, AZ 85016 |
| Party Name | Best Western International, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Phoenix, AZ 85016 |
| Event Date | Event Description |
| Monday, October 31, 2016 | NEW APPLICATION ENTERED |
| Tuesday, November 1, 2016 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, November 2, 2016 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Tuesday, January 10, 2017 | ASSIGNED TO EXAMINER |
| Wednesday, January 11, 2017 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, February 1, 2017 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, February 21, 2017 | PUBLISHED FOR OPPOSITION |
| Tuesday, February 21, 2017 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, May 9, 2017 | REGISTERED-PRINCIPAL REGISTER |
| Monday, May 9, 2022 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Tuesday, November 7, 2023 | TEAS SECTION 8 & 15 RECEIVED |
| Wednesday, May 8, 2024 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Wednesday, May 8, 2024 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Wednesday, May 8, 2024 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |