| Serial Number | 74020700 |
| Word Mark | BUYERS ADVANTAGE |
| Filing Date | Monday, January 22, 1990 |
| Status | 800 - REGISTERED AND RENEWED |
| Status Date | Wednesday, June 16, 2021 |
| Registration Number | 1614237 |
| Registration Date | Tuesday, September 18, 1990 |
| Mark Drawing | 1000 - Typeset: Word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, June 26, 1990 |
| Goods and Services | providing through banks a comprehensive package which entitles the banks' and other financial institutions' customers to extended warranties, partial reimbursement of appliance repair costs, and reimbursement for post-purchase price reductions |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, March 2, 1990 |
| Primary Code | 036 |
| First Use Anywhere Date | Wednesday, February 1, 1989 |
| First Use In Commerce Date | Wednesday, February 1, 1989 |
| Party Name | AFFINION PUBLISHING, LLC |
| Party Type | 43 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | LAS VEGAS, NV 89135 |
| Party Name | AFFINION PUBLISHING, INC. |
| Party Type | 42 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | LAS VEGAS, NV 89135 |
| Party Name | CENDANT PUBLISHING, INC. |
| Party Type | 41 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | AURORA, CO 80014 |
| Party Name | CUC International Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Stamford, CT 06901 |
| Party Name | CUC International Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Stamford, CT 06901 |
| Party Name | CUC International Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Stamford, CT 06901 |
| Event Date | Event Description |
| Wednesday, June 16, 2021 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |
| Wednesday, June 16, 2021 | REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS) |
| Wednesday, June 16, 2021 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Wednesday, June 16, 2021 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Friday, March 12, 2021 | TEAS SECTION 8 & 9 RECEIVED |
| Wednesday, September 18, 2019 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Wednesday, June 28, 2017 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Wednesday, May 17, 2017 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Wednesday, January 2, 2013 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Monday, September 13, 2010 | REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS) |
| Monday, September 13, 2010 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Friday, August 27, 2010 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Thursday, August 26, 2010 | TEAS SECTION 8 & 9 RECEIVED |
| Wednesday, April 21, 2010 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Thursday, October 25, 2007 | CASE FILE IN TICRS |
| Friday, December 29, 2000 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Friday, December 29, 2000 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Tuesday, May 2, 2000 | REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED |
| Saturday, August 24, 1996 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Thursday, March 7, 1996 | REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED |
| Tuesday, September 18, 1990 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, June 26, 1990 | PUBLISHED FOR OPPOSITION |
| Saturday, May 26, 1990 | NOTICE OF PUBLICATION |
| Friday, March 23, 1990 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, March 20, 1990 | ASSIGNED TO EXAMINER |