BUY SMART. LIVE BETTER. Trademark
Trademark Overview
On Friday, October 26, 2018, a trademark application was filed for BUY SMART. LIVE BETTER. with the United States Patent and Trademark Office. The USPTO has given the BUY SMART. LIVE BETTER. trademark a serial number of 88170287. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, January 2, 2026. This trademark is owned by Square Deal Market, LLC. The BUY SMART. LIVE BETTER. trademark is filed in the Insurance & Financial Services category with the following description:
administering employee benefit plans concerning finance, namely, employee shopping benefit plans that provide employees with interest free credit for the purchase of the goods of others; electronic payment services, namely, financial administration of electronic line of credit accounts that are repaid by payroll deduction
General Information
| Serial Number | 88170287 |
| Word Mark | BUY SMART. LIVE BETTER. |
| Filing Date | Friday, October 26, 2018 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, January 2, 2026 |
| Registration Number | 5779838 |
| Registration Date | Tuesday, June 18, 2019 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, April 2, 2019 |
Trademark Statements
| Goods and Services | administering employee benefit plans concerning finance, namely, employee shopping benefit plans that provide employees with interest free credit for the purchase of the goods of others; electronic payment services, namely, financial administration of electronic line of credit accounts that are repaid by payroll deduction |
Classification Information
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, January 2, 2026 |
| Primary Code | 036 |
| First Use Anywhere Date | Friday, September 1, 2017 |
| First Use In Commerce Date | Saturday, September 1, 2018 |
Trademark Owner History
| Party Name | Square Deal Market, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Glen Burnie, MD 21061 |
| Party Name | Square Deal Market, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Glen Burnie, MD 21061 |
| Party Name | Square Deal Market, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Glen Burnie, MD 21061 |
Trademark Events
| Event Date | Event Description |
| Tuesday, October 30, 2018 | NEW APPLICATION ENTERED |
| Friday, November 9, 2018 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, February 4, 2019 | ASSIGNED TO EXAMINER |
| Monday, February 4, 2019 | EXAMINERS AMENDMENT -WRITTEN |
| Monday, February 4, 2019 | EXAMINERS AMENDMENT E-MAILED |
| Monday, February 4, 2019 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Monday, February 4, 2019 | EXAMINER'S AMENDMENT ENTERED |
| Monday, February 4, 2019 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, February 15, 2019 | ASSIGNED TO LIE |
| Wednesday, March 13, 2019 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, April 2, 2019 | PUBLISHED FOR OPPOSITION |
| Tuesday, April 2, 2019 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Monday, April 8, 2019 | ASSIGNED TO EXAMINER |
| Tuesday, June 18, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, June 18, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Friday, January 2, 2026 | CANCELLED SEC. 8 (6-YR) |
