BUY IT UGLY Trademark

Trademark Overview


On Wednesday, October 1, 2025, a trademark application was filed for BUY IT UGLY with the United States Patent and Trademark Office. The USPTO has given the BUY IT UGLY trademark a serial number of 99423359. The federal status of this trademark filing is NON-FINAL ACTION - MAILED as of Tuesday, February 10, 2026. This trademark is owned by River City Mortgage LLC. The BUY IT UGLY trademark is filed in the Advertising, Business and Retail Services and Insurance & Financial Services categories with the following description:

Mortgage lending

Matching borrowers with potential lenders in the field of mortgage lending
buy it ugly

General Information


Serial Number99423359
Word MarkBUY IT UGLY
Filing DateWednesday, October 1, 2025
Status641 - NON-FINAL ACTION - MAILED
Status DateTuesday, February 10, 2026
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateNOT AVAILABLE

Trademark Statements


Goods and ServicesMortgage lending
Goods and ServicesMatching borrowers with potential lenders in the field of mortgage lending

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateWednesday, October 1, 2025
Primary Code035
First Use Anywhere DateTuesday, September 30, 2025
First Use In Commerce DateTuesday, September 30, 2025

International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateWednesday, October 1, 2025
Primary Code036
First Use Anywhere DateTuesday, September 30, 2025
First Use In Commerce DateTuesday, September 30, 2025

Trademark Owner History


Party NameRiver City Mortgage LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressCincinnati, OH 45242

Trademark Events


Event DateEvent Description
Wednesday, October 1, 2025NEW APPLICATION ENTERED
Wednesday, October 1, 2025NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Wednesday, October 1, 2025APPLICATION FILING RECEIPT MAILED
Thursday, February 5, 2026ASSIGNED TO EXAMINER
Tuesday, February 10, 2026NON-FINAL ACTION WRITTEN
Tuesday, February 10, 2026NON-FINAL ACTION E-MAILED
Tuesday, February 10, 2026NOTIFICATION OF NON-FINAL ACTION E-MAILED