BUY IT FOR LOOKS. BUY IT FOR LIFE. Trademark

Trademark Overview


On Friday, November 20, 1998, a trademark application was filed for BUY IT FOR LOOKS. BUY IT FOR LIFE. with the United States Patent and Trademark Office. The USPTO has given the BUY IT FOR LOOKS. BUY IT FOR LIFE. trademark a serial number of 75592762. The federal status of this trademark filing is REGISTERED AND RENEWED as of Tuesday, March 17, 2020. This trademark is owned by MOEN INCORPORATED. The BUY IT FOR LOOKS. BUY IT FOR LIFE. trademark is filed in the Environmental Control Instrument Products category with the following description:

Plumbing parts and accessories; namely, faucets, sinks, shower heads and hand showers
buy it for looks. buy it for life.

General Information


Serial Number75592762
Word MarkBUY IT FOR LOOKS. BUY IT FOR LIFE.
Filing DateFriday, November 20, 1998
Status800 - REGISTERED AND RENEWED
Status DateTuesday, March 17, 2020
Registration Number2311417
Registration DateTuesday, January 25, 2000
Mark Drawing1000 - Typeset: Word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, November 2, 1999

Trademark Statements


Pseudo MarkBUY IT FOR LOOKS BUY IT FOR LIFE
Goods and ServicesPlumbing parts and accessories; namely, faucets, sinks, shower heads and hand showers

Classification Information


International Class011 - Apparatus for lighting, heating, steam generating, cooking, refrigerating, drying, ventilating, water supply, and sanitary purposes.
US Class Codes013, 021, 023, 031, 034
Class Status Code6 - Active
Class Status DateFriday, January 22, 1999
Primary Code011
First Use Anywhere DateFriday, March 19, 1993
First Use In Commerce DateFriday, March 19, 1993

Trademark Owner History


Party NameFORTUNE BRANDS WATER INNOVATIONS LLC
Party Type32 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressNORTH OLMSTED, OH 44070-802

Party NameFB GLOBAL PLUMBING GROUP LLC
Party Type31 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressNORTH OLMSTED, OH 44070

Party NameMOEN INCORPORATED
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressNorth Olmsted, OH 440708022

Party NameMOEN INCORPORATED
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressNorth Olmsted, OH 440708022

Party NameMOEN INCORPORATED
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressNorth Olmsted, OH 440708022

Trademark Events


Event DateEvent Description
Friday, September 1, 2023TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Friday, September 1, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, September 1, 2023ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, September 1, 2023TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, September 1, 2023APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Friday, September 1, 2023TEAS CHANGE OF OWNER ADDRESS RECEIVED
Wednesday, February 22, 2023ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, January 4, 2023AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Tuesday, March 17, 2020NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Tuesday, March 17, 2020REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
Tuesday, March 17, 2020REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Tuesday, March 17, 2020CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Wednesday, January 29, 2020AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Tuesday, January 21, 2020TEAS SECTION 8 & 9 RECEIVED
Friday, January 25, 2019COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Tuesday, December 15, 2009REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Tuesday, December 15, 2009REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Thursday, December 10, 2009TEAS SECTION 8 & 9 RECEIVED
Wednesday, May 24, 2006CASE FILE IN TICRS
Friday, February 10, 2006REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Friday, February 10, 2006ASSIGNED TO PARALEGAL
Wednesday, January 25, 2006REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED
Wednesday, January 25, 2006TEAS SECTION 8 & 15 RECEIVED
Wednesday, May 26, 2004PAPER RECEIVED
Thursday, January 15, 2004TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, January 25, 2000REGISTERED-PRINCIPAL REGISTER
Tuesday, November 2, 1999PUBLISHED FOR OPPOSITION
Friday, October 1, 1999NOTICE OF PUBLICATION
Thursday, July 8, 1999APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, July 6, 1999ASSIGNED TO EXAMINER