| Serial Number | 88046870 |
| Word Mark | BUTTER PLUS |
| Filing Date | Friday, July 20, 2018 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, October 10, 2025 |
| Registration Number | 5709034 |
| Registration Date | Tuesday, March 26, 2019 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, January 8, 2019 |
| NOT AVAILABLE | "BUTTER" |
| Goods and Services | After-sun gels; After-sun lotions; After-sun milks; After-sun oils; After sun creams; After sun moisturisers; Age retardant lotion; Anti-aging moisturizers used as cosmetics; Bath lotion; Bathing lotions; Beauty balm creams; Beauty creams; Beauty creams for body care; Beauty lotions; Beauty masks; Beauty serums; Body butter; Body lotion; Body lotions; Body and beauty care cosmetics; Cosmetics; Cosmetics and make-up; Cosmetics in the form of milks, lotions and emulsions; Eye lotions; Facial lotion; Hair conditioner; Hair conditioners; Hair conditioners for babies; Hair lotion; Hair lotions; Hair care lotions; Hair shampoos and conditioners; Hand lotions; Lip balm; Lip balm; Lip cream; Lip stains for cosmetic purposes; Lip tints; Lotions for cosmetic purposes; Lotions for face and body care; Make-up remover; Make-up removing lotions; Make-up removing milk, gel, lotions and creams; Make-up removing milks; Massage lotions; Moisturizing body lotions; Non-medicated cosmetics; Non-medicated herbal body care products, namely, body oils, salves, and lip balms; Non-medicated lip balms; Shaving lotion; Shaving lotions; Skin cleansing lotion; Skin conditioning creams for cosmetic purposes; Skin lotion; Skin lotions; Skin moisturizers used as cosmetics; Sun-block lotions; Sun screen; After shave lotions; After-shave lotions; Baby hair conditioner; Eye make-up remover; Face and body beauty creams; Facial beauty masks; Non-medicated lip balm that does not contain beeswax; Tanning and after-sun milks, gels and oils |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, October 10, 2025 |
| Primary Code | 003 |
| First Use Anywhere Date | Friday, January 12, 2018 |
| First Use In Commerce Date | Monday, April 16, 2018 |
| Party Name | BELLA PHYTOLOGIC INC. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | LAS VEGAS, NV 89107 |
| Party Name | Ellovi Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Berkeley, CA 94704 |
| Party Name | Ellovi Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Berkeley, CA 94704 |
| Party Name | Ellovi Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Berkeley, CA 94704 |
| Event Date | Event Description |
| Tuesday, July 24, 2018 | NEW APPLICATION ENTERED |
| Wednesday, July 25, 2018 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, November 7, 2018 | ASSIGNED TO EXAMINER |
| Friday, November 9, 2018 | NON-FINAL ACTION WRITTEN |
| Friday, November 9, 2018 | NON-FINAL ACTION E-MAILED |
| Friday, November 9, 2018 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, November 9, 2018 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, November 9, 2018 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Saturday, November 10, 2018 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, November 13, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, December 3, 2018 | ASSIGNED TO LIE |
| Wednesday, December 19, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, January 8, 2019 | PUBLISHED FOR OPPOSITION |
| Tuesday, January 8, 2019 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, March 26, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, January 25, 2023 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, March 8, 2023 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Tuesday, November 14, 2023 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Tuesday, November 14, 2023 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Tuesday, November 14, 2023 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, November 14, 2023 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Tuesday, November 14, 2023 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, March 26, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Friday, October 10, 2025 | CANCELLED SEC. 8 (6-YR) |