| Serial Number | 98379872 |
| Word Mark | BURSON |
| Filing Date | Monday, January 29, 2024 |
| Status | 641 - NON-FINAL ACTION - MAILED |
| Status Date | Saturday, June 1, 2024 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
| Goods and Services | Advertising services; promotional services; marketing services; digital and online advertising and marketing services; publicity services; public relations services; corporate communications services; corporate communications strategy and implementation; market research and market analysis; media buying services; planning, buying and negotiating advertising and media space and time; statistical analysis and compilation; business administration, research and marketing services; business management services; business advisory and business consultancy services; social media strategy and marketing services; advising businesses how to integrate their value chain with social media; direct marketing; business research, strategic planning, advisory and consultation services for others in the field of advertising, marketing, communications, social media, promotions and public relations; brand creation, positioning and strategy services; consultancy services in relation to brand strategies, brand management, customer relationship management, marketing and consumer targeting; customer relationship management services; production of advertising matter and commercials; creation of advertising campaigns; media research and consultation services; media research, namely, research into the effects of different mass media on consumer opinions and behaviour, and the provision of consultancy services in connection with the utilisation of the results of media research; word of mouth marketing; relationship marketing; event marketing; interactive marketing services; search engine marketing services; compiling of information into databases; management of databases; data processing; trend analysis services; segmentation and profiling of market data; marketing studies; business data analysis services; opinion polling services; analysis and study of information collected on consumer opinions and behaviour through market research and advertising studies; rental of advertising space; sales promotion services, namely, promoting the goods and services of various industries through the distribution of promotional materials and by rendering sales promotion advice; compilation of advertisements for use as web pages on a global computer network; providing media services in the field of one-to-one advertising and marketing, namely, the planning and purchase of media time and space for direct marketing advertising; advertising and marketing services provided by means of indirect methods of marketing communications, namely, social media, inquiry marketing, internet marketing, mobile marketing, blogging and other forms of passive, shareable, or viral communications channels; promotion of goods and services through sponsorship; organization of promotional campaigns and related consultancy services; promotion of prize draws, competitions and customer incentives; organisation of exhibitions and trade fairs for commercial and advertising purposes; provision of information, advice and consultancy relating to the aforesaid; provision of the aforesaid services online from a computer database or a global computer network |
| Goods and Services | Design services; product design and development; graphic design services; art work design and production services; design of corporate identity for others; industrial design services; packaging design services; graphic arts designing; creation of virtual and interactive images; web site design; software design and development; design and development of market research software; development of computer systems in the field of graphic arts; research and development of products for others; creating, hosting and maintaining web sites; development of software solutions; computer system design and analysis; computer programming services; installing web pages on the internet for others; editing services for computer programs; hosting of digital content on the internet; technical research; analysis of technical data; database design, database development; computer consultancy services; design and development of information technology; design and development of communications technology; providing technical information and advice about computers, computer software and computer networks; installation of computer software and computer programs; updating and maintenance of computer software; development of systems for the storage of data; rental of computer software; software as a service services relating to the use of digital platforms and digital media in the field of advertising and marketing; technical information, research and analysis services in connection with the planning, purchasing, placement and optimization of online, interactive, television, cable, broadband, mobile; services of an application service provider; consulting services relating to new media inventory and content; technical consultancy and advisory services in relation to technology and software products for the planning, purchasing, placement and optimization of online, interactive, television, cable, broadband, mobile and related new media inventory and content; consulting services relating to the use of digital platforms and media in the field of advertising and marketing; computer services, namely, creating an online community for registered users to participate in discussions, get feedback from their peers, form virtual communities, and engage in social networking; design of websites and computer programs for use in connection with prize draws, competitions, customer incentives and e-commerce; research services for others in the field of social media; computerised data storage services; artificial intelligence consultancy services; research in the field of artificial intelligence; providing artificial intelligence computer programs and software on data networks; providing online non-downloadable computer software for machine learning, data query, and data analysis; providing online non-downloadable computer software for cognitive computing, deep learning and artificial intelligence; providing online non-downloadable software that uses artificial intelligence to see and interpret data, connect with hardware and store, and manage and process data in the cloud; non- downloadable AI computer software for the optimisation of advertising and marketing campaigns; non- downloadable AI computer software for the optimisation of media buying and strategy, and for creative analytics for campaign optimisation; non-downloadable AI computer software for corporate communications; provision of information, research and consultancy services in relation to all of the aforementioned services; provision of the aforesaid services online from a computer database or a global computer network |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, February 20, 2024 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, February 20, 2024 |
| Primary Code | 042 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | WPP Properties |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 02 - Partnership |
| Address | New York, NY 10007 |
| Event Date | Event Description |
| Friday, February 2, 2024 | NEW APPLICATION ENTERED |
| Tuesday, February 20, 2024 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, May 29, 2024 | ASSIGNED TO EXAMINER |
| Saturday, June 1, 2024 | NON-FINAL ACTION WRITTEN |
| Saturday, June 1, 2024 | NON-FINAL ACTION E-MAILED |
| Saturday, June 1, 2024 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |