BURSON Trademark

Trademark Overview


On Monday, January 29, 2024, a trademark application was filed for BURSON with the United States Patent and Trademark Office. The USPTO has given the BURSON trademark a serial number of 98379872. The federal status of this trademark filing is FINAL REFUSAL - MAILED as of Saturday, December 14, 2024. This trademark is owned by WPP Properties. The BURSON trademark is filed in the Advertising, Business and Retail Services and Computer & Software Services & Scientific Services categories with the following description:

Advertising services; promotional services; marketing services; digital and online advertising and marketing services; publicity services; public relations services; corporate communications services, namely, executive visibility and media training, stakeholder and key opinion leader strategies, crisis communications, issues management communications, employee communications, policy communications, community engagement communications, and government relations communications; corporate communications strategy and implementation, namely, executive visibility and media training, stakeholder and key opinion leader strategies, crisis communications, issues management communications, employee communications, policy communications, community engagement communications, and government relations communications; market research and market analysis; media buying advice, namely, advising the client how much media time, and at what times the client should be purchasing advertising; planning, buying ...

Design services in the field of marketing and communications; product design and development; graphic design services; art work design and production services; design of corporate identity for others; industrial design services; packaging design services; graphic arts designing; creation of virtual and interactive images; web site design; software design and development; design and development of market research software; development of computer systems in the field of graphic arts; research and development of products for others; creating, hosting and maintaining web sites for others; development of software solutions; computer system design and analysis; computer programming services; installing web pages on the internet for others; editing services for computer programs; hosting of digital content on the internet; analysis of technical data; database design, database development; computer consultancy services; design and development of information technology; design and development ...
burson

General Information


Serial Number98379872
Word MarkBURSON
Filing DateMonday, January 29, 2024
Status645 - FINAL REFUSAL - MAILED
Status DateSaturday, December 14, 2024
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateNOT AVAILABLE

Trademark Statements


Goods and ServicesAdvertising services; promotional services; marketing services; digital and online advertising and marketing services; publicity services; public relations services; corporate communications services, namely, executive visibility and media training, stakeholder and key opinion leader strategies, crisis communications, issues management communications, employee communications, policy communications, community engagement communications, and government relations communications; corporate communications strategy and implementation, namely, executive visibility and media training, stakeholder and key opinion leader strategies, crisis communications, issues management communications, employee communications, policy communications, community engagement communications, and government relations communications; market research and market analysis; media buying advice, namely, advising the client how much media time, and at what times the client should be purchasing advertising; planning, buying and negotiating advertising and media space and time; statistical analysis and compilation for business purposes; business administration, research and marketing services; consulting services relating to the use of digital platforms and media in the field of advertising and marketing; business management services; business advisory and business consultancy services; social media strategy and marketing services; advising businesses how to integrate their value chain with social media; direct marketing; business research, strategic planning, advisory and consultation services for others in the field of advertising, marketing, communications, social media, promotions and public relations; brand creation, positioning and strategy services; consultancy services in relation to brand strategies, brand management, customer relationship management, marketing and consumer targeting; customer relationship management services; production of advertising matter and commercials; creation of advertising campaigns; media research and consultation services; media research, namely, research into the effects of different mass media on consumer opinions and behavior, and the provision of consultancy services in connection with the utilization of the results of media research; word of mouth marketing; relationship marketing; event marketing; interactive marketing services; search engine marketing services; compiling of information into media databases; management and compilation of media databases; data processing services; trend analysis services in the nature of market research; segmentation and profiling of market data; marketing studies; business data analysis services; opinion polling services; analysis and study of information collected on consumer opinions and behavior through market research and advertising studies; rental of advertising space; sales promotion services, namely, promoting the goods and services of various industries through the distribution of promotional materials and by rendering sales promotion advice; compilation of advertisements for use as web pages on a global computer network; providing media services in the field of one-to-one advertising and marketing, namely, the planning and purchase of media time and space for direct marketing advertising; advertising and marketing services provided by means of indirect methods of marketing communications, namely, social media, inquiry marketing, internet marketing, mobile marketing, blogging and other forms of passive, shareable, or viral communications channels; promotion of goods and services through sponsorship; organization of promotional campaigns and related consultancy services for business purposes; promotion of prize draws, competitions and customer incentives; organisation of exhibitions and trade fairs for commercial and advertising purposes; provision of information, advice and consultancy
Goods and ServicesDesign services in the field of marketing and communications; product design and development; graphic design services; art work design and production services; design of corporate identity for others; industrial design services; packaging design services; graphic arts designing; creation of virtual and interactive images; web site design; software design and development; design and development of market research software; development of computer systems in the field of graphic arts; research and development of products for others; creating, hosting and maintaining web sites for others; development of software solutions; computer system design and analysis; computer programming services; installing web pages on the internet for others; editing services for computer programs; hosting of digital content on the internet; analysis of technical data; database design, database development; computer consultancy services; design and development of information technology; design and development of communications technology; providing technical information and advice about computers, computer software and computer networks; installation of computer software and computer programs; updating and maintenance of computer software; development of systems for the storage of data; rental of computer software; software as a service (SAAS) services featuring software for public relations management and crisis communication in the field of advertising and marketing in the field of advertising and marketing; technical information, research and analysis services in connection with the planning, purchasing, placement and optimization of online, interactive, television, cable, broadband, mobile; computer services, namely, acting as an application service provider in the field of knowledge management to host computer application software for the purpose of public relations management and crisis communication; technical consultancy and advisory services in relation to technology and software products for the planning, purchasing, placement and optimization of online, interactive, television, cable, broadband, mobile and related new media inventory and content; computer services, namely, creating an online community for registered users to participate in discussions, get feedback from their peers, form virtual communities, and engage in social networking; design of websites and computer programs for use in connection with prize draws, competitions, customer incentives and ecommerce; technical research services for others in the field of social media; computerised data storage services; artificial intelligence consultancy services; research in the field of artificial intelligence; providing temporary use of online, nondownloadable artificial intelligence computer programs and software on data networks; providing online non-downloadable computer software for machine learning, data query, and data analysis; providing online non-downloadable computer software for cognitive computing, deep learning and artificial intelligence; providing online non-downloadable software that uses artificial intelligence to see and interpret data, connect with hardware and store, and manage and process data in the cloud; providing online, non- downloadable AI computer software for the optimisation of advertising and marketing campaigns; providing online, non- downloadable AI computer software for the optimisation of media buying and strategy, and for creative analytics for campaign optimisation; providing online, non-downloadable AI computer software for corporate communications; provision of information, research and consultancy services in relation to all of the aforementioned services; provision of the aforesaid services online from a computer database or a global computer network

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateTuesday, February 20, 2024
Primary Code035
First Use Anywhere DateMonday, July 1, 2024
First Use In Commerce DateMonday, July 1, 2024

International Class042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateTuesday, February 20, 2024
Primary Code042
First Use Anywhere DateMonday, July 1, 2024
First Use In Commerce DateMonday, July 1, 2024

Trademark Owner History


Party NameWPP Properties
Party Type10 - Original Applicant
Legal Entity Type02 - Partnership
AddressNew York, NY 10007

Trademark Events


Event DateEvent Description
Friday, February 2, 2024NEW APPLICATION ENTERED
Tuesday, February 20, 2024NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Wednesday, May 29, 2024ASSIGNED TO EXAMINER
Saturday, June 1, 2024NON-FINAL ACTION WRITTEN
Saturday, June 1, 2024NON-FINAL ACTION E-MAILED
Saturday, June 1, 2024NOTIFICATION OF NON-FINAL ACTION E-MAILED
Tuesday, August 20, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, August 20, 2024TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Tuesday, August 20, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, August 20, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, August 21, 2024APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED
Wednesday, August 21, 2024APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED
Wednesday, November 27, 2024TEAS AMENDMENT OF USE RECEIVED
Wednesday, November 27, 2024TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, November 27, 2024USE AMENDMENT FILED
Wednesday, November 27, 2024AMENDMENT TO USE PROCESSING COMPLETE
Wednesday, December 4, 2024USE AMENDMENT ACCEPTED
Saturday, December 14, 2024FINAL REFUSAL E-MAILED
Saturday, December 14, 2024FINAL REFUSAL WRITTEN
Saturday, December 14, 2024NOTIFICATION OF FINAL REFUSAL EMAILED