BUILT ON THE WAY UP Trademark

Trademark Overview


On Wednesday, October 15, 2025, a trademark application was filed for BUILT ON THE WAY UP with the United States Patent and Trademark Office. The USPTO has given the BUILT ON THE WAY UP trademark a serial number of 99445286. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Wednesday, October 15, 2025. This trademark is owned by Built On The Way Up LLC. The BUILT ON THE WAY UP trademark is filed in the Clothing & Apparel Products, Computer & Software Products & Electrical & Scientific Products, Paper & Printed Material Products, and Education & Entertainment Services categories with the following description:

Educational and entertainment services, namely, providing motivational and educational speakers in the field of self- and personal improvement; Providing classes, seminars, workshops, presentations and retreats in the field of wellness; Providing online non-downloadable electronic books in the field of personal development, personal growth, business leadership, and fiction.; Personal coaching services in the field of personal development, personal growth, motivational speaking, and business leadership.

Downloadable electronic books in the field of personal development, personal growth, business leadership, and fiction.

Printed books in the field of personal development, personal growth, business leadership, and fiction.

Hooded sweat shirts; Hats; Beanies; Tank tops; Short-sleeved or long-sleeved t-shirts; Socks; Sports caps and hats; Athletic shorts; Sports jackets; Windbreakers; Yoga pants; Wristbands as clothing; Body suits for babies
built on the way up

General Information


Serial Number99445286
Word MarkBUILT ON THE WAY UP
Filing DateWednesday, October 15, 2025
Status630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER
Status DateWednesday, October 15, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateNOT AVAILABLE

Trademark Statements


Goods and ServicesEducational and entertainment services, namely, providing motivational and educational speakers in the field of self- and personal improvement; Providing classes, seminars, workshops, presentations and retreats in the field of wellness; Providing online non-downloadable electronic books in the field of personal development, personal growth, business leadership, and fiction.; Personal coaching services in the field of personal development, personal growth, motivational speaking, and business leadership.
Goods and ServicesDownloadable electronic books in the field of personal development, personal growth, business leadership, and fiction.
Goods and ServicesPrinted books in the field of personal development, personal growth, business leadership, and fiction.
Goods and ServicesHooded sweat shirts; Hats; Beanies; Tank tops; Short-sleeved or long-sleeved t-shirts; Socks; Sports caps and hats; Athletic shorts; Sports jackets; Windbreakers; Yoga pants; Wristbands as clothing; Body suits for babies

Classification Information


International Class025 - Clothing, footwear, headgear.
US Class Codes022, 039
Class Status Code6 - Active
Class Status DateWednesday, October 15, 2025
Primary Code025
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateWednesday, October 15, 2025
Primary Code009
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks.
US Class Codes002, 005, 022, 023, 029, 037, 038, 050
Class Status Code6 - Active
Class Status DateWednesday, October 15, 2025
Primary Code016
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateWednesday, October 15, 2025
Primary Code041
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameBuilt On The Way Up LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressBrookfield, WI 53005

Trademark Events


Event DateEvent Description
Wednesday, October 15, 2025NEW APPLICATION ENTERED
Wednesday, October 15, 2025NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Wednesday, October 15, 2025APPLICATION FILING RECEIPT MAILED