| Serial Number | 87127204 |
| Word Mark | BUILT ON BEAUTY |
| Filing Date | Thursday, August 4, 2016 |
| Status | 702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED |
| Status Date | Friday, October 27, 2023 |
| Registration Number | 5194736 |
| Registration Date | Tuesday, May 2, 2017 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, February 14, 2017 |
| Goods and Services | Wholesale store services featuring beauty supplies, beauty equipment, hair care supplies, cosmetics, skin care products, salon supplies, salon equipment, salon furniture, nail care supplies, nail care equipment, beauty spa supplies, beauty spa equipment, barber supplies, and barber equipment, cosmetology school products, cosmetology school supplies, and cosmetology school equipment |
| Goods and Services | Contract manufacturing of beauty products, hair care products, skin care products, personal care products, and nail care products |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, August 9, 2016 |
| Primary Code | 035 |
| First Use Anywhere Date | Wednesday, April 30, 2014 |
| First Use In Commerce Date | Wednesday, April 30, 2014 |
| International Class | 040 - Treatment of materials. |
| US Class Codes | 100, 103, 106 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, August 9, 2016 |
| Primary Code | 040 |
| First Use Anywhere Date | Wednesday, December 31, 2014 |
| First Use In Commerce Date | Wednesday, December 31, 2014 |
| Party Name | COHERE BEAUTY, OMAHA, INC. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | OMAHA, NE 68137 US |
| Party Name | Marianna Industries, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Omaha, NE 68137 US |
| Party Name | Marianna Industries, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Omaha, NE 68137 US |
| Party Name | Marianna Industries, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Omaha, NE 68137 US |
| Event Date | Event Description |
| Monday, August 8, 2016 | NEW APPLICATION ENTERED |
| Tuesday, August 9, 2016 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, November 16, 2016 | ASSIGNED TO EXAMINER |
| Friday, November 18, 2016 | PRIORITY ACTION WRITTEN |
| Friday, November 18, 2016 | PRIORITY ACTION E-MAILED |
| Friday, November 18, 2016 | NOTIFICATION OF PRIORITY ACTION E-MAILED |
| Tuesday, December 6, 2016 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, December 30, 2016 | ASSIGNED TO LIE |
| Friday, December 30, 2016 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, December 30, 2016 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, January 6, 2017 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, January 10, 2017 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Wednesday, January 25, 2017 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, February 14, 2017 | PUBLISHED FOR OPPOSITION |
| Tuesday, February 14, 2017 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, May 2, 2017 | REGISTERED-PRINCIPAL REGISTER |
| Monday, May 2, 2022 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Thursday, April 27, 2023 | TEAS SECTION 8 & 15 RECEIVED |
| Thursday, October 26, 2023 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Friday, October 27, 2023 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Friday, October 27, 2023 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Wednesday, March 27, 2024 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Saturday, May 2, 2026 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |