| Serial Number | 99292044 |
| Word Mark | BUILT NOT BOUGHT |
| Filing Date | Friday, July 18, 2025 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Tuesday, February 17, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, February 17, 2026 |
| Goods and Services | Television programming; Entertainment services in the nature of creation, development, and production of television programming; Education services, namely, providing classes, lectures, or workshops in the field of business development, subjects of general human interest, namely reality-based television and drama screenwriting; Providing entertainment services in the nature of ongoing Internet Protocol Television (IPTV) television programming segments in the field of business development, subjects of general human interest, namely screenwriting drama in a reality based television series; Entertainment services, namely, an ongoing series featuring business development, subjects of general human interest, namely reality-based drama provided through cable television, broadcast television, internet, video-on-demand, and various distribution platforms across multiple forms of transmission media and providing an Internet website related to an ongoing television program; |
| Description of Mark | The mark consists of the word "BUILT" stacked above the words "NOT BOUGHT", centered above a horizontal line. |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Saturday, July 19, 2025 |
| Primary Code | 041 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | Mariah Agency LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | McDonough, GA 30253 |
| Party Name | Mariah Agency LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | McDonough, GA 30253 |
| Event Date | Event Description |
| Friday, July 18, 2025 | NEW APPLICATION ENTERED |
| Friday, July 18, 2025 | APPLICATION FILING RECEIPT MAILED |
| Tuesday, November 11, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, November 11, 2025 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Thursday, November 13, 2025 | ASSIGNED TO EXAMINER |
| Thursday, November 13, 2025 | NON-FINAL ACTION WRITTEN |
| Thursday, November 13, 2025 | NON-FINAL ACTION E-MAILED |
| Thursday, November 13, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Monday, December 1, 2025 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, December 1, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, December 1, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, January 21, 2026 | EXAMINERS AMENDMENT -WRITTEN |
| Wednesday, January 21, 2026 | EXAMINERS AMENDMENT E-MAILED |
| Wednesday, January 21, 2026 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Wednesday, January 21, 2026 | EXAMINER'S AMENDMENT ENTERED |
| Wednesday, January 21, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, February 11, 2026 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, February 17, 2026 | PUBLISHED FOR OPPOSITION |
| Tuesday, February 17, 2026 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |