Trademark Overview
On Friday, July 18, 2025, a trademark application was filed for BUILT NOT BOUGHT with the United States Patent and Trademark Office. The USPTO has given the BUILT NOT BOUGHT trademark a serial number of 99291522. The federal status of this trademark filing is PUBLISHED FOR OPPOSITION as of Tuesday, February 17, 2026. This trademark is owned by Mariah Agency LLC. The BUILT NOT BOUGHT trademark is filed in the Education & Entertainment Services category with the following description:
Television programming; Entertainment services in the nature of creation, development, and production of television programming; Education services, namely, providing classes, lectures, or workshops in the field of business development, subjects of general human interest, namely reality-based television and drama screenwriting; Providing entertainment services in the nature of ongoing Internet Protocol Television (IPTV) television programming segments in the field of business development, subjects of general human interest, namely screenwriting dramas in a reality based television series; Entertainment services, namely, an ongoing series featuring business operations, subjects of general human interest, namely reality-based drama provided through cable television, broadcast television, internet, video-on-demand, and various distribution platforms across multiple forms of transmission media and providing an Internet website related to an ongoing television program;
