| Serial Number | 97398377 |
| Word Mark | BUILT FOR WHAT MATTERS |
| Filing Date | Friday, May 6, 2022 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, January 17, 2023 |
| Registration Number | 6957571 |
| Registration Date | Tuesday, January 17, 2023 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, November 1, 2022 |
| Goods and Services | Marketing services; advertising services, namely, placement and dissemination of advertising for others via an on-line communications network; business marketing, promotions, and advertising consulting services; advertising consultation in the nature of tracking, analyzing, and reporting on consumer data, demographics, and consumer behavioral information, computer network use and users for business purposes, and consumer responses to advertisements and promotional materials; management and compilation of computerized databases, namely, creating and managing customer lists and customer data in a computer database for others; conducting market research and consumer research; consumer purchase and behavior research services; advertising research services; advertising and advertisement services; advertising by transmission of online publicity for third parties through electronic communications networks; advertising via electronic media and specifically the internet; dissemination of advertising for others via the internet; mediation of advertising; media research services, namely, providing an online computer database in the field of consumer audience viewership of advertising, advertising sales effectiveness, and selection of media to optimize sales results for business purposes |
| Goods and Services | Providing online non-downloadable software for tracking, managing, and optimizing advertising and promotional campaigns, and calculating return on investment in connection with the same; providing online non-downloadable software for tracking website traffic, e-commerce activity, customer loyalty, and sales conversion rates; providing online non-downloadable software for managing, collecting, monitoring and analyzing blog and website traffic, user preferences and links in real time; design and development services for others of software for managing, collecting, monitoring and analyzing blog and website traffic, user preferences and links; software-as-a-service (SaaS) services featuring software for digital media measurement, website audience analysis and advertising; software-as-a-service (SaaS) in the field of web analytics to host software that collects, manages, integrates, analyzes, monitors, and tracks the performance of websites through web user behavior |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, May 10, 2022 |
| Primary Code | 035 |
| First Use Anywhere Date | Friday, December 31, 2021 |
| First Use In Commerce Date | Friday, December 31, 2021 |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, May 10, 2022 |
| Primary Code | 042 |
| First Use Anywhere Date | Friday, December 31, 2021 |
| First Use In Commerce Date | Friday, December 31, 2021 |
| Party Name | THE TRADE DESK, INC. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | VENTURA, CA 93001 US |
| Party Name | The Trade Desk, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Ventura, CA 93001 US |
| Party Name | The Trade Desk, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Ventura, CA 93001 US |
| Party Name | The Trade Desk, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Ventura, CA 93001 US |
| Event Date | Event Description |
| Tuesday, May 10, 2022 | NEW APPLICATION ENTERED |
| Tuesday, May 10, 2022 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, September 22, 2022 | ASSIGNED TO EXAMINER |
| Friday, September 23, 2022 | NON-FINAL ACTION WRITTEN |
| Friday, September 23, 2022 | NON-FINAL ACTION E-MAILED |
| Friday, September 23, 2022 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Monday, September 26, 2022 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, September 26, 2022 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, September 27, 2022 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, September 27, 2022 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, October 12, 2022 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, November 1, 2022 | PUBLISHED FOR OPPOSITION |
| Tuesday, November 1, 2022 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, January 17, 2023 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, January 17, 2023 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Wednesday, November 27, 2024 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, January 22, 2025 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Thursday, June 11, 2026 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |