BUILT FOR WHAT MATTERS Trademark

Trademark Overview


On Friday, May 6, 2022, a trademark application was filed for BUILT FOR WHAT MATTERS with the United States Patent and Trademark Office. The USPTO has given the BUILT FOR WHAT MATTERS trademark a serial number of 97398377. The federal status of this trademark filing is REGISTERED as of Tuesday, January 17, 2023. This trademark is owned by The Trade Desk, Inc.. The BUILT FOR WHAT MATTERS trademark is filed in the Advertising, Business and Retail Services and Computer & Software Services & Scientific Services categories with the following description:

Marketing services; advertising services, namely, placement and dissemination of advertising for others via an on-line communications network; business marketing, promotions, and advertising consulting services; advertising consultation in the nature of tracking, analyzing, and reporting on consumer data, demographics, and consumer behavioral information, computer network use and users for business purposes, and consumer responses to advertisements and promotional materials; management and compilation of computerized databases, namely, creating and managing customer lists and customer data in a computer database for others; conducting market research and consumer research; consumer purchase and behavior research services; advertising research services; advertising and advertisement services; advertising by transmission of online publicity for third parties through electronic communications networks; advertising via electronic media and specifically the internet; dissemination of advert...

Providing online non-downloadable software for tracking, managing, and optimizing advertising and promotional campaigns, and calculating return on investment in connection with the same; providing online non-downloadable software for tracking website traffic, e-commerce activity, customer loyalty, and sales conversion rates; providing online non-downloadable software for managing, collecting, monitoring and analyzing blog and website traffic, user preferences and links in real time; design and development services for others of software for managing, collecting, monitoring and analyzing blog and website traffic, user preferences and links; software-as-a-service (SaaS) services featuring software for digital media measurement, website audience analysis and advertising; software-as-a-service (SaaS) in the field of web analytics to host software that collects, manages, integrates, analyzes, monitors, and tracks the performance of websites through web user behavior
built for what matters

General Information


Serial Number97398377
Word MarkBUILT FOR WHAT MATTERS
Filing DateFriday, May 6, 2022
Status700 - REGISTERED
Status DateTuesday, January 17, 2023
Registration Number6957571
Registration DateTuesday, January 17, 2023
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, November 1, 2022

Trademark Statements


Goods and ServicesMarketing services; advertising services, namely, placement and dissemination of advertising for others via an on-line communications network; business marketing, promotions, and advertising consulting services; advertising consultation in the nature of tracking, analyzing, and reporting on consumer data, demographics, and consumer behavioral information, computer network use and users for business purposes, and consumer responses to advertisements and promotional materials; management and compilation of computerized databases, namely, creating and managing customer lists and customer data in a computer database for others; conducting market research and consumer research; consumer purchase and behavior research services; advertising research services; advertising and advertisement services; advertising by transmission of online publicity for third parties through electronic communications networks; advertising via electronic media and specifically the internet; dissemination of advertising for others via the internet; mediation of advertising; media research services, namely, providing an online computer database in the field of consumer audience viewership of advertising, advertising sales effectiveness, and selection of media to optimize sales results for business purposes
Goods and ServicesProviding online non-downloadable software for tracking, managing, and optimizing advertising and promotional campaigns, and calculating return on investment in connection with the same; providing online non-downloadable software for tracking website traffic, e-commerce activity, customer loyalty, and sales conversion rates; providing online non-downloadable software for managing, collecting, monitoring and analyzing blog and website traffic, user preferences and links in real time; design and development services for others of software for managing, collecting, monitoring and analyzing blog and website traffic, user preferences and links; software-as-a-service (SaaS) services featuring software for digital media measurement, website audience analysis and advertising; software-as-a-service (SaaS) in the field of web analytics to host software that collects, manages, integrates, analyzes, monitors, and tracks the performance of websites through web user behavior

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateTuesday, May 10, 2022
Primary Code035
First Use Anywhere DateFriday, December 31, 2021
First Use In Commerce DateFriday, December 31, 2021

International Class042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateTuesday, May 10, 2022
Primary Code042
First Use Anywhere DateFriday, December 31, 2021
First Use In Commerce DateFriday, December 31, 2021

Trademark Owner History


Party NameThe Trade Desk, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressVentura, CA 93001

Party NameThe Trade Desk, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressVentura, CA 93001

Party NameThe Trade Desk, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressVentura, CA 93001

Trademark Events


Event DateEvent Description
Tuesday, January 17, 2023NOTICE OF REGISTRATION CONFIRMATION EMAILED
Tuesday, January 17, 2023REGISTERED-PRINCIPAL REGISTER
Tuesday, November 1, 2022OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, November 1, 2022PUBLISHED FOR OPPOSITION
Wednesday, October 12, 2022NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, September 27, 2022APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, September 27, 2022TEAS/EMAIL CORRESPONDENCE ENTERED
Monday, September 26, 2022CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, September 26, 2022TEAS RESPONSE TO OFFICE ACTION RECEIVED
Friday, September 23, 2022NOTIFICATION OF NON-FINAL ACTION E-MAILED
Friday, September 23, 2022NON-FINAL ACTION E-MAILED
Friday, September 23, 2022NON-FINAL ACTION WRITTEN
Thursday, September 22, 2022ASSIGNED TO EXAMINER
Tuesday, May 10, 2022NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, May 10, 2022NEW APPLICATION ENTERED