| Serial Number | 87655920 |
| Word Mark | BUILT FOR REAL LIFE |
| Filing Date | Monday, October 23, 2017 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, May 16, 2025 |
| Registration Number | 5597208 |
| Registration Date | Tuesday, October 30, 2018 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, March 6, 2018 |
| Goods and Services | Retail store and online retail store services featuring hardware, home improvement items, gardening and hand tools, plumbing supplies, sporting goods, hunting and fishing equipment, farm and livestock supplies, lawn and garden equipment, automotive items, housewares, toys, clothing, footwear, food, beverages, pet care products, electronic equipment and tools |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, May 16, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | Friday, June 15, 2018 |
| First Use In Commerce Date | Friday, June 15, 2018 |
| Party Name | FLEET FARM WHOLESALE SUPPLY CO. LLC |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | APPLETON, WI 54914 |
| Party Name | Fleet Wholesale Supply Co. LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Appleton, WI 54914 |
| Party Name | Fleet Wholesale Supply Co. LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Appleton, WI 54914 |
| Party Name | Fleet Wholesale Supply Co. LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Appleton, WI 54914 |
| Event Date | Event Description |
| Thursday, February 1, 2018 | ASSIGNED TO EXAMINER |
| Tuesday, March 6, 2018 | PUBLISHED FOR OPPOSITION |
| Tuesday, March 6, 2018 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, May 1, 2018 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Thursday, October 26, 2017 | NEW APPLICATION ENTERED |
| Wednesday, November 1, 2017 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, February 1, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, February 14, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Wednesday, May 23, 2018 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Wednesday, May 23, 2018 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Monday, August 13, 2018 | TEAS STATEMENT OF USE RECEIVED |
| Monday, August 13, 2018 | USE AMENDMENT FILED |
| Sunday, September 9, 2018 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Monday, September 10, 2018 | STATEMENT OF USE PROCESSING COMPLETE |
| Friday, September 21, 2018 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Saturday, September 22, 2018 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, October 30, 2018 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, October 31, 2018 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Wednesday, November 7, 2018 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Wednesday, February 13, 2019 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, January 21, 2020 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Monday, October 30, 2023 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Friday, May 16, 2025 | CANCELLED SEC. 8 (6-YR) |
| Tuesday, January 21, 2020 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |