BUILT FOR OWNERS. VALUED BY GUESTS. Trademark
Trademark Overview
On Friday, April 24, 2026, a trademark application was filed for BUILT FOR OWNERS. VALUED BY GUESTS. with the United States Patent and Trademark Office. The USPTO has given the BUILT FOR OWNERS. VALUED BY GUESTS. trademark a serial number of 99784569. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Friday, April 24, 2026. This trademark is owned by Choice Hotels International, Inc.. The BUILT FOR OWNERS. VALUED BY GUESTS. trademark is filed in the Advertising, Business and Retail Services category with the following description:
Franchise services, namely, offering business management assistance in the establishment and operation of hotels, motels, and extended stay hotels
General Information
| Serial Number | 99784569 |
| Word Mark | BUILT FOR OWNERS. VALUED BY GUESTS. |
| Filing Date | Friday, April 24, 2026 |
| Status | 630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date | Friday, April 24, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Pseudo Mark | BUILT FOR OWNERS VALUED BY GUESTS |
| Goods and Services | Franchise services, namely, offering business management assistance in the establishment and operation of hotels, motels, and extended stay hotels |
Classification Information
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, April 24, 2026 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | Choice Hotels International, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | North Bethesda, MD 20852
US |
Trademark Events
| Event Date | Event Description |
| Friday, April 24, 2026 | NEW APPLICATION ENTERED |
| Friday, April 24, 2026 | APPLICATION FILING RECEIPT MAILED |
