Trademark Overview
On Friday, June 6, 2025, a trademark application was filed for BUILT FOR LEGACY. DESIGNED TO SHIFT THE GAME. with the United States Patent and Trademark Office. The USPTO has given the BUILT FOR LEGACY. DESIGNED TO SHIFT THE GAME. trademark a serial number of 99222791. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Friday, June 6, 2025. This trademark is owned by AC PREMIERE, LLC. The BUILT FOR LEGACY. DESIGNED TO SHIFT THE GAME. trademark is filed in the Advertising, Business and Retail Services, Insurance & Financial Services, and Education & Entertainment Services categories with the following description:
Providing a web site featuring non-downloadable instructional videos in the field of financial literacy, personal branding, NIL (name, image, and likeness) education, and professional development for student-athletes; Providing a web site featuring non-downloadable instructional videos in the field of finance; Money coaching services; Coaching in the field of financial literacy, personal branding, NIL (name, image, and likeness) education, and professional development for student-athletes; Educational services, namely, conducting workshops, seminars, and virtual courses in the field of career development, investment education, and compliance within collegiate athletics; Entertainment services in the nature of production of curated media storytelling and branded athlete content highlighting student-athlete journeys and impact stories
Financial advisory and consultancy services, namely, providing investment fund management and administration for collegiate name, image, and likeness (NIL) opportunities; Financial advisory and consultancy services, namely, structuring and managing pooled capital investment vehicles for the financial support of student-athletes; Venture capital advisory services; Venture capital fund management; Financial planning; Financial management in the field of planning and investment consultation for structured NIL compensation models; Financial sponsorship of collegiate athletes; Financial consulting services in the field of planned giving for non-profit and charitable organizations; Financial management; Financial management in the field of athlete-focused funds
Business consulting, management, and planning services in the field of collegiate athletics, name, image, and likeness (NIL) monetization, and athlete financial empowerment; Consultancy and advisory services in the field of business strategy; Marketing consultation in the field of college athletics; Sponsorship search consultancy services; Brand development and evaluation services in the field of college athletics; Endorsement services, namely, promoting the goods and services of others; Business administration services in the field of pooled funding programs that support student-athletes through performance-based capital distribution models; Operating on-line marketplaces featuring brands, schools, donors, and athletes for the purpose of NIL deal execution; Business consulting services in the field of strategic NIL ecosystem development for colleges, sports agencies, and venture partners
