BUILT FOR BETTER FOR YOU Trademark

Trademark Overview


On Wednesday, May 19, 2021, a trademark application was filed for BUILT FOR BETTER FOR YOU with the United States Patent and Trademark Office. The USPTO has given the BUILT FOR BETTER FOR YOU trademark a serial number of 90720503. The federal status of this trademark filing is REGISTERED as of Tuesday, May 30, 2023. This trademark is owned by Walmart Apollo, LLC. The BUILT FOR BETTER FOR YOU trademark is filed in the Advertising, Business and Retail Services category with the following description:

Retail bakery shops; Retail delicatessen store services; Retail grocery stores; Retail pharmacy services; Retail optical stores; Retail store services featuring electronics, appliances, indoor and outdoor furniture, home décor, toys, sporting goods, outdoor recreation, health, beauty and personal care products, household essentials, apparel, patio, garden, lawn care and landscaping products, home improvement products, grilling products, entertainment recordings, video games, books and publications, musical instruments, office supplies, arts and craft supplies, holiday and celebration supplies, jewelry, pet products; Online retail bakery shops; Online retail delicatessen store services; Online retail grocery stores; Online retail pharmacy services; Online retail optical stores; Online retail store services featuring electronics, appliances, indoor and outdoor furniture, patio, garden, lawn care and landscaping products, grilling products, home improvement products, home décor, toys, s...
built for better for you

General Information


Serial Number90720503
Word MarkBUILT FOR BETTER FOR YOU
Filing DateWednesday, May 19, 2021
Status700 - REGISTERED
Status DateTuesday, May 30, 2023
Registration Number7069277
Registration DateTuesday, May 30, 2023
Mark Drawing3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, September 27, 2022

Trademark Statements


Description of MarkThe mark consists of a circle containing the words "BUILT FOR BETTER" and "FOR YOU" separated by a stylized heart stacked vertically on a stylized infinity symbol in the center.
Goods and ServicesRetail bakery shops; Retail delicatessen store services; Retail grocery stores; Retail pharmacy services; Retail optical stores; Retail store services featuring electronics, appliances, indoor and outdoor furniture, home décor, toys, sporting goods, outdoor recreation, health, beauty and personal care products, household essentials, apparel, patio, garden, lawn care and landscaping products, home improvement products, grilling products, entertainment recordings, video games, books and publications, musical instruments, office supplies, arts and craft supplies, holiday and celebration supplies, jewelry, pet products; Online retail bakery shops; Online retail delicatessen store services; Online retail grocery stores; Online retail pharmacy services; Online retail optical stores; Online retail store services featuring electronics, appliances, indoor and outdoor furniture, patio, garden, lawn care and landscaping products, grilling products, home improvement products, home décor, toys, sporting goods, outdoor recreation, health, beauty and personal care products, household essentials, apparel, entertainment recordings, video games, books and publications, musical instruments, office supplies, arts and craft supplies, holiday and celebration supplies, jewelry, pet products

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateTuesday, August 17, 2021
Primary Code035
First Use Anywhere DateMonday, September 20, 2021
First Use In Commerce DateMonday, September 20, 2021

Trademark Owner History


Party NameWalmart Apollo, LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressBentonville, AR 72716

Party NameWalmart Apollo, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressBentonville, AR 72716

Party NameWalmart Apollo, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressBentonville, AR 72716

Trademark Events


Event DateEvent Description
Tuesday, May 30, 2023NOTICE OF REGISTRATION CONFIRMATION EMAILED
Tuesday, May 30, 2023REGISTERED-PRINCIPAL REGISTER
Tuesday, April 25, 2023NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Monday, April 24, 2023ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Tuesday, March 21, 2023STATEMENT OF USE PROCESSING COMPLETE
Tuesday, February 28, 2023USE AMENDMENT FILED
Wednesday, March 15, 2023CASE ASSIGNED TO INTENT TO USE PARALEGAL
Tuesday, February 28, 2023TEAS STATEMENT OF USE RECEIVED
Tuesday, January 17, 2023APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Tuesday, January 17, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, January 17, 2023TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Tuesday, January 17, 2023ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, January 17, 2023TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, January 17, 2023TEAS CHANGE OF OWNER ADDRESS RECEIVED
Tuesday, November 22, 2022NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, September 27, 2022OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, September 27, 2022PUBLISHED FOR OPPOSITION
Wednesday, September 7, 2022NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, August 23, 2022APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, August 10, 2022EXAMINER'S AMENDMENT ENTERED
Wednesday, August 10, 2022NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Wednesday, August 10, 2022EXAMINERS AMENDMENT E-MAILED
Wednesday, August 10, 2022EXAMINERS AMENDMENT -WRITTEN
Thursday, January 13, 2022NOTIFICATION OF NON-FINAL ACTION E-MAILED
Thursday, January 13, 2022NON-FINAL ACTION E-MAILED
Thursday, January 13, 2022NON-FINAL ACTION WRITTEN
Tuesday, January 4, 2022ASSIGNED TO EXAMINER
Wednesday, August 18, 2021NOTICE OF DESIGN SEARCH CODE E-MAILED
Tuesday, August 17, 2021NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Saturday, May 22, 2021NEW APPLICATION ENTERED