BUILT DIFFERENT Trademark
Trademark Overview
On Tuesday, February 4, 2025, a trademark application was filed for BUILT DIFFERENT with the United States Patent and Trademark Office. The USPTO has given the BUILT DIFFERENT trademark a serial number of 99028694. The federal status of this trademark filing is SU - REGISTRATION REVIEW COMPLETE as of Friday, April 3, 2026. This trademark is owned by MATTEL, INC.. The BUILT DIFFERENT trademark is filed in the Toys & Sporting Goods Products category with the following description:
Construction toys; Toy construction blocks; Toy vehicles and
accessories therefor
General Information
| Serial Number | 99028694 |
| Word Mark | BUILT DIFFERENT |
| Filing Date | Tuesday, February 4, 2025 |
| Status | 819 - SU - REGISTRATION REVIEW COMPLETE |
| Status Date | Friday, April 3, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, April 29, 2025 |
Trademark Statements
| Goods and Services | Construction toys; Toy construction blocks; Toy vehicles and
accessories therefor |
Classification Information
| International Class | 028 - Games and playthings; gymnastic and sporting articles not included in other classes; decorations for Christmas trees. |
| US Class Codes | 022, 023, 038, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, February 4, 2025 |
| Primary Code | 028 |
| First Use Anywhere Date | Monday, September 22, 2025 |
| First Use In Commerce Date | Monday, September 22, 2025 |
Trademark Owner History
| Party Name | MATTEL, INC. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | EL SEGUNDO, CA 90245
US |
| Party Name | MATTEL, INC. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | EL SEGUNDO, CA 90245
US |
Trademark Events
| Event Date | Event Description |
| Tuesday, February 4, 2025 | NEW APPLICATION ENTERED |
| Tuesday, February 4, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, February 4, 2025 | APPLICATION FILING RECEIPT MAILED |
| Friday, March 28, 2025 | ASSIGNED TO EXAMINER |
| Friday, March 28, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, April 23, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, April 29, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, April 29, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, June 24, 2025 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, October 7, 2025 | TEAS STATEMENT OF USE RECEIVED |
| Thursday, April 2, 2026 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Tuesday, October 7, 2025 | USE AMENDMENT FILED |
| Thursday, April 2, 2026 | STATEMENT OF USE PROCESSING COMPLETE |
| Friday, April 3, 2026 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Friday, April 3, 2026 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
