BUILT DIFFERENT Trademark
Trademark Overview
On Tuesday, February 4, 2025, a trademark application was filed for BUILT DIFFERENT with the United States Patent and Trademark Office. The USPTO has given the BUILT DIFFERENT trademark a serial number of 99028694. The federal status of this trademark filing is REGISTERED as of Tuesday, April 28, 2026. This trademark is owned by MATTEL, INC.. The BUILT DIFFERENT trademark is filed in the Toys & Sporting Goods Products category with the following description:
Construction toys; Toy construction blocks; Toy vehicles and
accessories therefor
General Information
| Serial Number | 99028694 |
| Word Mark | BUILT DIFFERENT |
| Filing Date | Tuesday, February 4, 2025 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, April 28, 2026 |
| Registration Number | 8235870 |
| Registration Date | Tuesday, April 28, 2026 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, April 29, 2025 |
Trademark Statements
| Goods and Services | Construction toys; Toy construction blocks; Toy vehicles and
accessories therefor |
Classification Information
| International Class | 028 - Games and playthings; gymnastic and sporting articles not included in other classes; decorations for Christmas trees. |
| US Class Codes | 022, 023, 038, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, February 4, 2025 |
| Primary Code | 028 |
| First Use Anywhere Date | Monday, September 22, 2025 |
| First Use In Commerce Date | Monday, September 22, 2025 |
Trademark Owner History
| Party Name | MATTEL, INC. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | EL SEGUNDO, CA 90245
US |
| Party Name | MATTEL, INC. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | EL SEGUNDO, CA 90245
US |
| Party Name | MATTEL, INC. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | EL SEGUNDO, CA 90245
US |
Trademark Events
| Event Date | Event Description |
| Tuesday, February 4, 2025 | NEW APPLICATION ENTERED |
| Tuesday, February 4, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, February 4, 2025 | APPLICATION FILING RECEIPT MAILED |
| Friday, March 28, 2025 | ASSIGNED TO EXAMINER |
| Friday, March 28, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, April 23, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, April 29, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, April 29, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, June 24, 2025 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, October 7, 2025 | TEAS STATEMENT OF USE RECEIVED |
| Thursday, April 2, 2026 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Tuesday, October 7, 2025 | USE AMENDMENT FILED |
| Thursday, April 2, 2026 | STATEMENT OF USE PROCESSING COMPLETE |
| Friday, April 3, 2026 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Friday, April 3, 2026 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, April 28, 2026 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, April 28, 2026 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
