| Serial Number | 88681034 |
| Word Mark | BUILD THEM UP |
| Filing Date | Tuesday, November 5, 2019 |
| Status | 702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED |
| Status Date | Friday, November 14, 2025 |
| Registration Number | 6074261 |
| Registration Date | Tuesday, June 9, 2020 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, March 24, 2020 |
| Goods and Services | Custom manufacture of marketing and promotional displays |
| Goods and Services | Advertising services, namely, creating promotional murals advertising the goods and services of others; Advertising and marketing consultancy; Advertising, marketing and promotion services, namely, promoting the goods and services of others by providing customized exhibits; Advertising, marketing, and promoting the goods and services of others via promotional exhibitions, signs and banners, advertising displays, and sculptures; Design and production of the advertising content of banners and signs for advertising, promotional, or marketing purposes; Marketing consulting, namely, design and development of brand displays; Production of advertising materials; Specialty merchandising services, namely, promoting the goods and services of others through the distribution of customized advertising materials, namely, signs, banners, and advertising displays; Creative marketing design services |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, November 13, 2019 |
| Primary Code | 035 |
| First Use Anywhere Date | Tuesday, April 30, 2019 |
| First Use In Commerce Date | Tuesday, April 30, 2019 |
| International Class | 040 - Treatment of materials. |
| US Class Codes | 100, 103, 106 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, November 13, 2019 |
| Primary Code | 040 |
| First Use Anywhere Date | Tuesday, April 30, 2019 |
| First Use In Commerce Date | Tuesday, April 30, 2019 |
| Party Name | SMAKDAPP INC. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | TRAVERSE CITY, MI 49684 |
| Party Name | SMAKDAPP INC. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | TRAVERSE CITY, MI 49684 |
| Party Name | SMAKDAPP INC. |
| Party Type | 11 - New Owner Before Publication |
| Legal Entity Type | 03 - Corporation |
| Address | TRAVERSE CITY, MI 49684 |
| Party Name | Britten Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Traverse City, MI 49684 |
| Event Date | Event Description |
| Friday, November 8, 2019 | NEW APPLICATION ENTERED |
| Wednesday, November 13, 2019 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, December 18, 2019 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, December 18, 2019 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Wednesday, December 18, 2019 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Monday, February 10, 2020 | ASSIGNED TO EXAMINER |
| Monday, February 10, 2020 | EXAMINERS AMENDMENT -WRITTEN |
| Monday, February 10, 2020 | EXAMINERS AMENDMENT E-MAILED |
| Monday, February 10, 2020 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Monday, February 10, 2020 | EXAMINER'S AMENDMENT ENTERED |
| Wednesday, February 12, 2020 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, March 4, 2020 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, March 24, 2020 | PUBLISHED FOR OPPOSITION |
| Tuesday, March 24, 2020 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, June 9, 2020 | REGISTERED-PRINCIPAL REGISTER |
| Monday, June 9, 2025 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Monday, July 28, 2025 | TEAS SECTION 8 & 15 RECEIVED |
| Friday, November 14, 2025 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Friday, November 14, 2025 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Friday, November 14, 2025 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |