Trademark Overview
On Sunday, August 17, 2025, a trademark application was filed for BUILD ONCE. LIVE TWICE. with the United States Patent and Trademark Office. The USPTO has given the BUILD ONCE. LIVE TWICE. trademark a serial number of 99341645. The federal status of this trademark filing is APPROVED FOR PUBLICATION as of Monday, January 12, 2026. This trademark is owned by Idy Pty Ltd. The BUILD ONCE. LIVE TWICE. trademark is filed in the Computer & Software Products & Electrical & Scientific Products, Computer & Software Services & Scientific Services, Personal, and Legal & Social Services categories with the following description:
Downloadable computer software using artificial intelligence (AI) for creating, training, and interacting with digital personas; Downloadable software in the nature of a mobile application for creating, storing, and sharing digital content; Downloadable computer software using artificial intelligence (AI) for machine learning, speech recognition and voice recognition; Downloadable software using machine learning for speech recognition and voice recognition
Online social networking services in the field of personal legacy preservation and memorialization
Software as a service (SAAS) services featuring software for creating, training, and interacting with digital personas using artificial intelligence; Software as a service (SAAS) services featuring software for machine learning, deep learning, and creating artificial neural networks; Software as a service (SAAS) services featuring software using artificial intelligence (AI) for use in creating, managing, preserving, and interacting with digital personas, digital identity profiles, and conversational artificial intelligence systems for personal, legacy, memorialisation, and continuity purposes; Software as a service (SAAS) services featuring software for face and speech recognition; Software as a service (SAAS) services, namely, hosting software for use by others for artificial intelligence applications in the nature of machine learning, deep learning, and artificial neural networks