BUILD ONCE. LIVE TWICE. Trademark

Trademark Overview


On Sunday, August 17, 2025, a trademark application was filed for BUILD ONCE. LIVE TWICE. with the United States Patent and Trademark Office. The USPTO has given the BUILD ONCE. LIVE TWICE. trademark a serial number of 99341645. The federal status of this trademark filing is APPROVED FOR PUBLICATION as of Monday, January 12, 2026. This trademark is owned by Idy Pty Ltd. The BUILD ONCE. LIVE TWICE. trademark is filed in the Computer & Software Products & Electrical & Scientific Products, Computer & Software Services & Scientific Services, Personal, and Legal & Social Services categories with the following description:

Downloadable computer software using artificial intelligence (AI) for creating, training, and interacting with digital personas; Downloadable software in the nature of a mobile application for creating, storing, and sharing digital content; Downloadable computer software using artificial intelligence (AI) for machine learning, speech recognition and voice recognition; Downloadable software using machine learning for speech recognition and voice recognition

Online social networking services in the field of personal legacy preservation and memorialization

Software as a service (SAAS) services featuring software for creating, training, and interacting with digital personas using artificial intelligence; Software as a service (SAAS) services featuring software for machine learning, deep learning, and creating artificial neural networks; Software as a service (SAAS) services featuring software using artificial intelligence (AI) for use in creating, managing, preserving, and interacting with digital personas, digital identity profiles, and conversational artificial intelligence systems for personal, legacy, memorialisation, and continuity purposes; Software as a service (SAAS) services featuring software for face and speech recognition; Software as a service (SAAS) services, namely, hosting software for use by others for artificial intelligence applications in the nature of machine learning, deep learning, and artificial neural networks
build once. live twice.

General Information


Serial Number99341645
Word MarkBUILD ONCE. LIVE TWICE.
Filing DateSunday, August 17, 2025
Status680 - APPROVED FOR PUBLICATION
Status DateMonday, January 12, 2026
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateNOT AVAILABLE

Trademark Statements


Goods and ServicesDownloadable computer software using artificial intelligence (AI) for creating, training, and interacting with digital personas; Downloadable software in the nature of a mobile application for creating, storing, and sharing digital content; Downloadable computer software using artificial intelligence (AI) for machine learning, speech recognition and voice recognition; Downloadable software using machine learning for speech recognition and voice recognition
Goods and ServicesOnline social networking services in the field of personal legacy preservation and memorialization
Goods and ServicesSoftware as a service (SAAS) services featuring software for creating, training, and interacting with digital personas using artificial intelligence; Software as a service (SAAS) services featuring software for machine learning, deep learning, and creating artificial neural networks; Software as a service (SAAS) services featuring software using artificial intelligence (AI) for use in creating, managing, preserving, and interacting with digital personas, digital identity profiles, and conversational artificial intelligence systems for personal, legacy, memorialisation, and continuity purposes; Software as a service (SAAS) services featuring software for face and speech recognition; Software as a service (SAAS) services, namely, hosting software for use by others for artificial intelligence applications in the nature of machine learning, deep learning, and artificial neural networks

Classification Information


International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateSunday, August 17, 2025
Primary Code009
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateSunday, August 17, 2025
Primary Code042
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class045 - Legal services; security services for the protection of property and individuals; personal and social services rendered by others to meet the needs of individuals.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateSunday, August 17, 2025
Primary Code045
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameIdy Pty Ltd
Party Type10 - Original Applicant
Legal Entity Type82 - NOT AVAILABLE
AddressKillara NSW 2071
AU

Trademark Events


Event DateEvent Description
Sunday, August 17, 2025NEW APPLICATION ENTERED
Sunday, August 17, 2025APPLICATION FILING RECEIPT MAILED
Friday, January 2, 2026NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Monday, January 5, 2026ASSIGNED TO EXAMINER
Monday, January 12, 2026EXAMINERS AMENDMENT -WRITTEN
Monday, January 12, 2026EXAMINERS AMENDMENT E-MAILED
Monday, January 12, 2026NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Monday, January 12, 2026EXAMINER'S AMENDMENT ENTERED
Monday, January 12, 2026APPROVED FOR PUB - PRINCIPAL REGISTER