| Serial Number | 87183610 |
| Word Mark | BUILD 'EM UP |
| Filing Date | Monday, September 26, 2016 |
| Status | 702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED |
| Status Date | Thursday, November 30, 2023 |
| Registration Number | 5356167 |
| Registration Date | Tuesday, December 12, 2017 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, January 31, 2017 |
| Pseudo Mark | BUILD THEM UP |
| Goods and Services | Cosmetics |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, September 29, 2016 |
| Primary Code | 003 |
| First Use Anywhere Date | Wednesday, May 31, 2017 |
| First Use In Commerce Date | Wednesday, May 31, 2017 |
| Party Name | L'OREAL USA S/D, INC. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | NEW YORK, NY 10001 |
| Party Name | L'Oreal USA Creative, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10001 |
| Party Name | L'Oreal USA Creative, Inc. |
| Party Type | 21 - New Owner After Publication |
| Legal Entity Type | 03 - Corporation |
| Address | New York 10001 |
| Party Name | NYX, Los Angeles Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | El Segundo, CA 90245 |
| Party Name | NYX, Los Angeles Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | El Segundo, CA 90245 |
| Event Date | Event Description |
| Wednesday, January 24, 2024 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Thursday, November 30, 2023 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Thursday, November 30, 2023 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Thursday, November 30, 2023 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Thursday, June 1, 2023 | TEAS SECTION 8 & 15 RECEIVED |
| Monday, December 12, 2022 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Tuesday, December 12, 2017 | REGISTERED-PRINCIPAL REGISTER |
| Thursday, November 9, 2017 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Wednesday, November 8, 2017 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Wednesday, October 11, 2017 | STATEMENT OF USE PROCESSING COMPLETE |
| Tuesday, September 26, 2017 | USE AMENDMENT FILED |
| Wednesday, October 4, 2017 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Tuesday, September 26, 2017 | TEAS STATEMENT OF USE RECEIVED |
| Wednesday, August 23, 2017 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, March 28, 2017 | NOA MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, January 31, 2017 | PUBLISHED FOR OPPOSITION |
| Wednesday, January 25, 2017 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Wednesday, January 11, 2017 | NOTICE OF PUBLICATION |
| Saturday, December 17, 2016 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Saturday, December 17, 2016 | ASSIGNED TO EXAMINER |
| Friday, September 30, 2016 | NOTICE OF PSEUDO MARK MAILED |
| Thursday, September 29, 2016 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, September 29, 2016 | NEW APPLICATION ENTERED |