BUILD. DEFEND. ADVANCE. Trademark
Trademark Overview
On Tuesday, August 28, 2018, a trademark application was filed for BUILD. DEFEND. ADVANCE. with the United States Patent and Trademark Office. The USPTO has given the BUILD. DEFEND. ADVANCE. trademark a serial number of 88095243. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, November 14, 2025. This trademark is owned by Executive Wealth Management, LLC. The BUILD. DEFEND. ADVANCE. trademark is filed in the Insurance & Financial Services category with the following description:
Financial management; Financial planning; Investment management
General Information
| Serial Number | 88095243 |
| Word Mark | BUILD. DEFEND. ADVANCE. |
| Filing Date | Tuesday, August 28, 2018 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, November 14, 2025 |
| Registration Number | 5738848 |
| Registration Date | Tuesday, April 30, 2019 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, February 12, 2019 |
Trademark Statements
| Goods and Services | Financial management; Financial planning; Investment management |
Classification Information
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, November 14, 2025 |
| Primary Code | 036 |
| First Use Anywhere Date | Tuesday, October 17, 2017 |
| First Use In Commerce Date | Tuesday, October 17, 2017 |
Trademark Owner History
| Party Name | EWM CAPITAL, LLC |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | BRIGHTON, MI 48116 |
| Party Name | Executive Wealth Management, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Brighton, MI 48116 |
| Party Name | Executive Wealth Management, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Brighton, MI 48116 |
| Party Name | Executive Wealth Management, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Brighton, MI 48116 |
Trademark Events
| Event Date | Event Description |
| Friday, August 31, 2018 | NEW APPLICATION ENTERED |
| Thursday, September 6, 2018 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, December 11, 2018 | ASSIGNED TO EXAMINER |
| Wednesday, January 9, 2019 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, January 23, 2019 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, February 12, 2019 | PUBLISHED FOR OPPOSITION |
| Tuesday, February 12, 2019 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, April 30, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, March 10, 2021 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, April 30, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Friday, November 14, 2025 | CANCELLED SEC. 8 (6-YR) |
