| Serial Number | 99663325 |
| Word Mark | BUILD A LOOK |
| Filing Date | Friday, February 20, 2026 |
| Status | 680 - APPROVED FOR PUBLICATION |
| Status Date | Saturday, June 20, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| NOT AVAILABLE | BUILD A LOOK |
| Goods and Services | Providing temporary use of online non-downloadable computer software for processing product images that enables users to virtually try on and style individual articles of clothing, hats, shoes, glasses, jewelry, handbags, and complete looks; Providing online non-downloadable computer software platforms for users to interact with digital branded assets, namely, providing on-line non downloadable software for enabling users to virtually try on and style individual articles of clothing, hats, shoes, glasses, jewelry, handbags, and complete looks, via a website; Providing online non-downloadable computer software platforms for processing product images that enables users to virtually try on and style individual articles of clothing, hats, shoes, glasses, jewelry, handbags, and complete looks; Providing online non-downloadable computer software platforms for clienteling in the field of retail sales, namely, software for providing consumers with styling and shopping recommendations; Providing online non-downloadable computer software platforms for accessing, creating, producing, modifying, viewing, using, trading, exchanging, sharing, and managing virtual, augmented, and mixed reality environments online and offline; Providing temporary use of on-line non-downloadable software and applications using artificial intelligence (AI) for enabling users to virtually try on and style individual articles of clothing, hats, shoes, glasses, jewelry, handbags, and complete looks |
| Description of Mark | The mark consists of the words "Build a Look" with 4 stars of varying sizes to the left of the words. |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, February 20, 2026 |
| Primary Code | 042 |
| First Use Anywhere Date | Friday, June 6, 2025 |
| First Use In Commerce Date | Friday, June 6, 2025 |
| Party Name | Zelig Technology, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | West Hollywood, CA 90069 US |
| Event Date | Event Description |
| Friday, February 20, 2026 | NEW APPLICATION ENTERED |
| Friday, February 20, 2026 | APPLICATION FILING RECEIPT MAILED |
| Thursday, June 18, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, June 18, 2026 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Friday, June 19, 2026 | ASSIGNED TO EXAMINER |
| Friday, June 19, 2026 | NON-FINAL ACTION WRITTEN |
| Friday, June 19, 2026 | NON-FINAL ACTION E-MAILED |
| Friday, June 19, 2026 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, June 19, 2026 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, June 19, 2026 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, June 19, 2026 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Saturday, June 20, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |