BUILD-A-BEAR EST. 1997 Trademark
Trademark Overview
On Tuesday, March 24, 2026, a trademark application was filed for BUILD-A-BEAR EST. 1997 with the United States Patent and Trademark Office. The USPTO has given the BUILD-A-BEAR EST. 1997 trademark a serial number of 99722063. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Tuesday, March 24, 2026. This trademark is owned by Build-A-Bear Retail Management, Inc.. The BUILD-A-BEAR EST. 1997 trademark is filed in the Toys & Sporting Goods Products category with the following description:
plush toy animals and stuffed toy animals and accessories therefor; carrying cases for plush toy animals, stuffed toy animals, and accessories therefor
General Information
| Serial Number | 99722063 |
| Word Mark | BUILD-A-BEAR EST. 1997 |
| Filing Date | Tuesday, March 24, 2026 |
| Status | 630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date | Tuesday, March 24, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Indication of Colors claimed | The color(s) blue, white and yellow is/are claimed as a feature of the mark. |
| Goods and Services | plush toy animals and stuffed toy animals and accessories therefor; carrying cases for plush toy animals, stuffed toy animals, and accessories therefor |
| Pseudo Mark | BUILD A BEAR ESTABLISHED NINETEEN NINETY SEVEN |
| Pseudo Mark | BUILD A BEAR ESTABLISHED ONE THOUSAND NINE HUNDRED NINETY SEVEN |
| Description of Mark | The mark consists of a circle outlined in the color blue with the phrase "BUILD-A-BEAR" centered above the image of a yellow bear head with a stylized paw print on each side of the image of the yellow bear head with the phrase "EST. 1997" centered below the yellow bear head. |
| Pseudo Mark | BUILD A BEAR ESTABLISHED NINETEEN HUNDRED NINETY SEVEN |
Classification Information
| International Class | 028 - Games and playthings; gymnastic and sporting articles not included in other classes; decorations for Christmas trees. |
| US Class Codes | 022, 023, 038, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, March 24, 2026 |
| Primary Code | 028 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | Build-A-Bear Retail Management, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Saint Louis, MO 63103
US |
Trademark Events
| Event Date | Event Description |
| Tuesday, March 24, 2026 | NEW APPLICATION ENTERED |
| Tuesday, March 24, 2026 | APPLICATION FILING RECEIPT MAILED |
