BUCHANAN'S Trademark

Trademark Overview


On Friday, December 1, 2023, a trademark application was filed for BUCHANAN'S with the United States Patent and Trademark Office. The USPTO has given the BUCHANAN'S trademark a serial number of 79413723. The federal status of this trademark filing is NEW APPLICATION - ASSIGNED TO EXAMINER as of Tuesday, January 14, 2025. This trademark is owned by Diageo Brands B.V.. The BUCHANAN'S trademark is filed in the Computer & Software Products & Electrical & Scientific Products and Education & Entertainment Services categories with the following description:

Entertainment and educational services, namely, providing on-line, non-downloadable virtual services related to non-alcoholic and alcoholic beverages and clothing, footwear, headwear, fashion accessories, eyewear, jewellery and handbags for use in virtual environments; entertainment and educational services in the nature of organizing, arranging, and hosting virtual performances, art exhibition services and social entertainment events; virtual reality and interactive game services provided online from a global computer network and through wireless networks and electronic devices; hosting of virtual events in the metaverse and virtual worlds; entertainment services, namely, provision of online non-downloadable virtual goods, namely, digital art, photographs, videos, or audio recordings for use in the virtual world; entertainment services, namely providing virtual environments in which users can interact, for recreational purposes, for entertainment purposes; entertainment services, name...

Downloadable digital files, images, photographs, art, videos or audio recordings used with blockchain technology authenticated by non-fungible tokens (NFTs); digital tokens used with blockchain technology to represent a virtual or physical goods, for data storage, and for limiting access to content; downloadable software being virtual goods, namely, computer programs featuring non-alcoholic and alcoholic beverages, clothing, footwear, headwear, fashion accessories, eyewear, jewellery and handbags for use online and in online virtual worlds; downloadable computer software for interactive online games, environments, platforms and experiences for use via a global computer network and through wireless networks and electronic devices; downloadable software for engaging in social networking and interacting with online communities, accessing and streaming multimedia entertainment content, and for providing access to an online virtual environment, and downloadable software in the nature of a m...
buchanan's

General Information


Serial Number79413723
Word MarkBUCHANAN'S
Filing DateFriday, December 1, 2023
Status638 - NEW APPLICATION - ASSIGNED TO EXAMINER
Status DateTuesday, January 14, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateNOT AVAILABLE

Trademark Statements


Goods and ServicesEntertainment and educational services, namely, providing on-line, non-downloadable virtual services related to non-alcoholic and alcoholic beverages and clothing, footwear, headwear, fashion accessories, eyewear, jewellery and handbags for use in virtual environments; entertainment and educational services in the nature of organizing, arranging, and hosting virtual performances, art exhibition services and social entertainment events; virtual reality and interactive game services provided online from a global computer network and through wireless networks and electronic devices; hosting of virtual events in the metaverse and virtual worlds; entertainment services, namely, provision of online non-downloadable virtual goods, namely, digital art, photographs, videos, or audio recordings for use in the virtual world; entertainment services, namely providing virtual environments in which users can interact, for recreational purposes, for entertainment purposes; entertainment services, namely, operating a virtual bar or restaurant offering virtual food and beverages; entertainment services, namely, conducting actual and virtual workshops, educational demonstrations and courses of instruction in the field of mixology and alcoholic beverages; entertainment services, namely, providing non-fungible tokens, digital media, digital files, and digital assets; entertainment services, namely, providing an on-line virtual environment for using, trading, and purchasing virtual goods, blockchain tokens, digital tokens, non-fungible tokens, digital media, digital files, and digital assets; production of educational and entertainment content for use in the metaverse, virtual reality, augmented reality, mixed reality, extended reality, or a combination thereof; organizing and conducting events, exhibitions, expositions and conferences for commercial purposes via interactive entertainment, virtual reality, augmented reality, mixed reality, extended reality, or a combination thereof.
Goods and ServicesDownloadable digital files, images, photographs, art, videos or audio recordings used with blockchain technology authenticated by non-fungible tokens (NFTs); digital tokens used with blockchain technology to represent a virtual or physical goods, for data storage, and for limiting access to content; downloadable software being virtual goods, namely, computer programs featuring non-alcoholic and alcoholic beverages, clothing, footwear, headwear, fashion accessories, eyewear, jewellery and handbags for use online and in online virtual worlds; downloadable computer software for interactive online games, environments, platforms and experiences for use via a global computer network and through wireless networks and electronic devices; downloadable software for engaging in social networking and interacting with online communities, accessing and streaming multimedia entertainment content, and for providing access to an online virtual environment, and downloadable software in the nature of a mobile application for users to browse and perform electronic transactions of retail consumer goods; downloadable computer software for the creation, production and modification of digital animated and non-animated designs and characters, avatars, digital overlays and skins for access and use in online environments, virtual online environments, and extended reality virtual environments; downloadable computer software and downloadable mobile application software for providing access to digital electronic content and experiences in a virtual environment including a metaverse, virtual reality, augmented reality, mixed reality, extended reality, or a combination thereof via an internet portal or other communication network; virtual and augmented reality software; downloadable software, mobile application software and cloud based solutions for virtual reality games and virtual worlds; virtual reality headsets and glasses; electronic devices adapted for use in online virtual worlds; downloadable virtual and augmented reality software for education, learning, entertainment purpose; downloadable software and mobile application software for providing a virtual marketplace; downloadable software and mobile application software for generating cryptographic keys for receiving and spending crypto assets; downloadable computer software for managing cryptocurrency transactions using blockchain technology; computer programs for the creation and trade of digital assets using blockchain-based software technology; downloadable computer software and mobile application software enabling the authentication, ownership, availability, sale and trading of digital assets; downloadable software and mobile application software for processing transactions related to crypto-assets, non-fungible tokens and other application tokens; downloadable software and mobile application software for use in electronically trading, storing, sending, receiving, accepting and transmitting crypto-assets, non-fungible tokens and other digital tokens; downloadable computer software and mobile application software for viewing images, videos and content relating to beverages, gaming, music, clothing, footwear, headwear, fashion accessories, eyewear, jewellery and handbags; downloadable loyalty cards, incentive cards and reward cards; epayment software; 3D animation software; augmented reality software; chatbot software; computer software featuring intelligent assistants to create enhanced user experiences in response to user inquiries, instructions, and commands.

Classification Information


International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateMonday, January 13, 2025
Primary Code009
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateMonday, January 13, 2025
Primary Code041
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameDiageo Brands B.V.
Party Type10 - Original Applicant
Legal Entity Type24 - NOT AVAILABLE
AddressNL

Trademark Events


Event DateEvent Description
Thursday, January 2, 2025SN ASSIGNED FOR SECT 66A APPL FROM IB
Monday, January 13, 2025LIMITATION FROM ORIGINAL APPLICATION ENTERED
Monday, January 13, 2025NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, January 14, 2025ASSIGNED TO EXAMINER