| Serial Number | 79413723 |
| Word Mark | BUCHANAN'S |
| Filing Date | Friday, December 1, 2023 |
| Status | 645 - FINAL REFUSAL - MAILED |
| Status Date | Tuesday, July 8, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
| Goods and Services | Entertainment and educational services, namely, providing on-line, non-downloadable virtual non-alcoholic and alcoholic beverages and clothing, footwear, headwear, fashion accessories, eyewear, jewellery and handbags for use in virtual environments for entertainment purposes; entertainment and educational services in the nature of organizing, arranging, and hosting simulated live musical performances by avatars in virtual worlds for entertainment purposes, art exhibition services and social entertainment events; hosting of virtual social entertainment events in the metaverse and virtual worlds; entertainment services, namely, provision of online non-downloadable virtual goods in the nature of digital works of art, photographs of alcoholic beverages, videos, and audio recordings featuring music for use in virtual worlds created for entertainment purposes; entertainment services, namely, conducting live and virtual workshops, educational demonstrations and courses of instruction in the field of mixology and alcoholic beverages; providing entertainment information on-line relating to crypto-assets for entertainment purposes; production of educational and entertainment multimedia content for use in the metaverse, virtual reality, augmented reality, mixed reality, extended reality, or a combination thereof. |
| Goods and Services | Downloadable digital files of avatars, images of avatars, photographs of avatars, image files of works of art, videos and audio recordings in the field of alcoholic and non-alcoholic beverage products used with blockchain technology authenticated by non-fungible tokens (NFTs); downloadable software for creating, modifying, and sharing images files of virtual goods, namely non-alcoholic and alcoholic beverages, clothing, footwear, headwear, fashion accessories, eyewear, jewellery and handbags for use online and in online virtual worlds; downloadable software for engaging in social networking and interacting with online communities, accessing and streaming multimedia entertainment content, and for providing access to an online virtual environment, and downloadable software in the nature of a mobile application for users to browse and perform electronic transactions of retail consumer goods; downloadable computer software for the creation, production and modification of digital animated and non-animated designs and characters, avatars, digital overlays and skins for access and use in online environments, virtual online environments, and extended reality virtual environments; downloadable computer software and downloadable mobile application software for providing access to digital electronic content and experiences in a virtual environment including a metaverse, virtual reality, augmented reality, mixed reality, extended reality, or a combination thereof via an internet portal or other communication network; downloadable virtual and augmented reality software for marketing alcoholic and non-alcoholic beverage products; virtual reality headsets and glasses; electronic devices being computers adapted for use in online virtual worlds; downloadable virtual and augmented reality software for marketing alcoholic and non-alcoholic beverage products for education, learning, entertainment purpose; downloadable software and mobile application software for providing a virtual marketplace; downloadable software and downloadable mobile application software for generating cryptographic keys for receiving and spending crypto assets; downloadable computer software for managing cryptocurrency transactions using blockchain technology; downloadable computer programs for the creation and trade of digital assets using blockchain-based software technology; downloadable computer software and downloadable mobile application software enabling the authentication, ownership, availability, sale and trading of digital assets; downloadable software and downloadable mobile application software for processing transactions related to crypto-assets, non-fungible tokens and other application tokens; downloadable software and downloadable mobile application software for use in electronically trading, storing, sending, receiving, accepting and transmitting crypto-assets, non-fungible tokens and other digital tokens; downloadable computer software and downloadable mobile application software for viewing images, videos and content relating to beverages, gaming, music, clothing, footwear, headwear, fashion accessories, eyewear, jewellery and handbags; downloadable electronic loyalty cards, incentive cards and reward cards; downloadable epayment software to allow users to perform electronic business transactions via a global computer network; downloadable 3D animation software for creating digital animation and special effects of images; downloadable augmented reality software for marketing alcoholic and non-alcoholic beverage products; downloadable computer chatbot software for simulating conversations; downloadable computer software featuring intelligent assistants for replying to questions from online retail store customers related to alcoholic and non-alcoholic beverages to create enhanced user experiences in response to user inquiries, instructions, and commands. |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, January 13, 2025 |
| Primary Code | 009 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, January 13, 2025 |
| Primary Code | 041 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | Diageo Brands B.V. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | NL |
| Event Date | Event Description |
| Thursday, January 2, 2025 | SN ASSIGNED FOR SECT 66A APPL FROM IB |
| Monday, January 13, 2025 | LIMITATION FROM ORIGINAL APPLICATION ENTERED |
| Monday, January 13, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, January 28, 2025 | NON-FINAL ACTION WRITTEN |
| Wednesday, January 29, 2025 | NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW |
| Wednesday, March 12, 2025 | REFUSAL PROCESSED BY MPU |
| Wednesday, March 12, 2025 | NON-FINAL ACTION MAILED - REFUSAL SENT TO IB |
| Saturday, March 29, 2025 | REFUSAL PROCESSED BY IB |
| Tuesday, June 10, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, June 10, 2025 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, June 10, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, July 8, 2025 | FINAL REFUSAL WRITTEN |
| Tuesday, July 8, 2025 | FINAL REFUSAL E-MAILED |
| Tuesday, July 8, 2025 | NOTIFICATION OF FINAL REFUSAL EMAILED |
| Tuesday, January 14, 2025 | ASSIGNED TO EXAMINER |