| Serial Number | 99444656 |
| Word Mark | BTHEB |
| Filing Date | Wednesday, October 15, 2025 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Tuesday, June 23, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, June 23, 2026 |
| Goods and Services | Providing facilities for fairs and exhibitions; Providing exhibition facilities; Providing facilities for exhibitions and conferences; Rental of facilities for exhibitions; Provision of exhibition facilities; Providing convention facilities |
| Goods and Services | Breath freshening preparations for personal hygiene; Cosmetic preparations for skin care; Nail cosmetics; Lipstick; Make-up; Cosmetic preparations for the hair and scalp; Body and beauty care cosmetics; Cosmetic preparations for bath and shower; Sun block; Eye make-up removers; Non-medicated soaps for personal use; Natural cosmetics; Hand cream; Perfumes and toilet waters; Cosmetic preparations for hair care; Mask pack for cosmetic purposes; Make-up removing milk, gel, lotions and creams; Tissues impregnated with cosmetic lotions; Cosmetics |
| Goods and Services | Headwear; Blouses; Blousons; Shirts; Under garments; Suits; Sweaters; Skirts; Shoes; Overcoats; Training shoes; Dresses; Blue jeans; Cardigans; Coats; Pants; Polo shirts; Scarfs |
| Pseudo Mark | B THE B; BE THE B; BE THE BEAUTIFUL |
| Goods and Services | Planning and conducting of trade fairs, exhibitions and presentations for economic or advertising purposes; Electronic commerce services, namely, providing information about products via telecommunication networks for advertising and sales purposes; Advertising and promotional services; Provision of advertising space by electronic means and global information networks; Demonstration of goods; Organization of exhibitions for commercial or advertising purposes; Promoting the goods and services of others via a global computer network; Providing information in the field of marketing; Organisation of exhibitions and events for commercial or advertising purposes; Online advertising services; Online marketing services; On-line promotion of computer networks and websites |
| Goods and Services | All-purpose carrying bags; Leather bags and wallets; Messenger bags; Business card cases; Boston bags; Beach bags; Shoulder bags; Suitcases; Sports bags; Credit card cases being wallets; Reusable shopping bags; Luggage; Travelling trunks; Purses; Crossbody bags; Clutch bags; Tote bags; Handbags; Carry-on bags; Cosmetic bags sold empty |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, October 15, 2025 |
| Primary Code | 003 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 018 - Leather and imitations of leather, and goods made of these materials and not included in other classes; animal skins, hides; trunks and traveling bags; umbrellas, parasols and walking sticks; whips, harness and saddlery. |
| US Class Codes | 001, 002, 003, 022, 041 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, October 15, 2025 |
| Primary Code | 018 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 025 - Clothing, footwear, headgear. |
| US Class Codes | 022, 039 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, October 15, 2025 |
| Primary Code | 025 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, October 15, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 043 - Services for providing food and drink; temporary accommodations. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, October 15, 2025 |
| Primary Code | 043 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | Seoul Business Agency |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 12 - Foundation |
| Address | Seoul 03925 KR |
| Party Name | Seoul Business Agency |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 12 - Foundation |
| Address | Seoul 03925 KR |
| Event Date | Event Description |
| Wednesday, October 15, 2025 | NEW APPLICATION ENTERED |
| Wednesday, October 15, 2025 | APPLICATION FILING RECEIPT MAILED |
| Wednesday, February 11, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, March 3, 2026 | ASSIGNED TO EXAMINER |
| Saturday, March 21, 2026 | NON-FINAL ACTION WRITTEN |
| Saturday, March 21, 2026 | NON-FINAL ACTION E-MAILED |
| Saturday, March 21, 2026 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, May 22, 2026 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, May 22, 2026 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, May 22, 2026 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, May 26, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, June 17, 2026 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, June 23, 2026 | PUBLISHED FOR OPPOSITION |
| Tuesday, June 23, 2026 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |