BSW BE WELL Trademark

Trademark Overview


On Thursday, November 2, 2023, a trademark application was filed for BSW BE WELL with the United States Patent and Trademark Office. The USPTO has given the BSW BE WELL trademark a serial number of 98252143. The federal status of this trademark filing is REGISTERED as of Tuesday, January 6, 2026. This trademark is owned by Baylor Scott & White Holdings. The BSW BE WELL trademark is filed in the Insurance & Financial Services and Medical & Beauty Services & Agricultural Services categories with the following description:

Heath insurance and health maintenance organization plan services, namely, administration of commercial group health insurance and health maintenance organization plans featuring disease management services for chronic conditions and diseases

Heath care services, Health care services, namely, wellness programs; medical services; health care services for managing chronic conditions and diseases
bsw be well

General Information


Serial Number98252143
Word MarkBSW BE WELL
Filing DateThursday, November 2, 2023
Status700 - REGISTERED
Status DateTuesday, January 6, 2026
Registration Number8096606
Registration DateTuesday, January 6, 2026
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, May 14, 2024

Trademark Statements


Indication of Colors claimedColor is not claimed as a feature of the mark.
Goods and ServicesHeath insurance and health maintenance organization plan services, namely, administration of commercial group health insurance and health maintenance organization plans featuring disease management services for chronic conditions and diseases
Description of MarkThe mark consists of stylized lettering BSW BE WELL. There is an image of a butterfly above the word BE.
Goods and ServicesHeath care services, Health care services, namely, wellness programs; medical services; health care services for managing chronic conditions and diseases

Classification Information


International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateMonday, November 20, 2023
Primary Code036
First Use Anywhere DateWednesday, July 31, 2024
First Use In Commerce DateWednesday, July 31, 2024

International Class044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateMonday, November 20, 2023
Primary Code044
First Use Anywhere DateWednesday, July 31, 2024
First Use In Commerce DateWednesday, July 31, 2024

Trademark Owner History


Party NameBAYLOR SCOTT & WHITE HEALTH
Party Type30 - Original Registrant
Legal Entity Type54 - NOT AVAILABLE
AddressDALLAS, TX 75246

Party NameBAYLOR SCOTT & WHITE HEALTH
Party Type21 - New Owner After Publication
Legal Entity Type54 - NOT AVAILABLE
AddressDALLAS, TX 75246

Party NameBaylor Scott & White Holdings
Party Type20 - Owner at Publication
Legal Entity Type99 - Other
AddressDallas, TX 75246

Party NameBaylor Scott & White Holdings
Party Type10 - Original Applicant
Legal Entity Type99 - Other
AddressDallas, TX 75246

Trademark Events


Event DateEvent Description
Monday, November 6, 2023NEW APPLICATION ENTERED
Monday, November 20, 2023NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, November 21, 2023NOTICE OF DESIGN SEARCH CODE E-MAILED
Monday, March 18, 2024ASSIGNED TO EXAMINER
Monday, April 1, 2024PRIORITY ACTION WRITTEN
Monday, April 1, 2024PRIORITY ACTION E-MAILED
Monday, April 1, 2024NOTIFICATION OF PRIORITY ACTION E-MAILED
Friday, April 5, 2024EXAMINERS AMENDMENT -WRITTEN
Friday, April 5, 2024EXAMINERS AMENDMENT E-MAILED
Friday, April 5, 2024NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Friday, April 5, 2024EXAMINER'S AMENDMENT ENTERED
Saturday, April 6, 2024APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, April 24, 2024NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, May 14, 2024PUBLISHED FOR OPPOSITION
Tuesday, May 14, 2024OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, July 9, 2024NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Friday, January 10, 2025SOU TEAS EXTENSION RECEIVED
Wednesday, January 22, 2025AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Friday, January 10, 2025SOU EXTENSION 1 FILED
Saturday, January 11, 2025SOU EXTENSION 1 GRANTED
Monday, March 3, 2025NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Monday, July 7, 2025TEAS STATEMENT OF USE RECEIVED
Monday, July 7, 2025SOU TEAS EXTENSION RECEIVED
Friday, December 12, 2025CASE ASSIGNED TO INTENT TO USE PARALEGAL
Sunday, July 6, 2025SOU EXTENSION 2 FILED
Friday, December 12, 2025SOU EXTENSION 2 GRANTED
Monday, July 7, 2025USE AMENDMENT FILED
Friday, December 12, 2025STATEMENT OF USE PROCESSING COMPLETE
Saturday, December 13, 2025NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Monday, December 15, 2025ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Monday, December 15, 2025NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, January 6, 2026REGISTERED-PRINCIPAL REGISTER
Tuesday, January 6, 2026NOTICE OF REGISTRATION CONFIRMATION EMAILED