BSG Trademark

Trademark Overview


On Friday, September 28, 2001, a trademark application was filed for BSG with the United States Patent and Trademark Office. The USPTO has given the BSG trademark a serial number of 78086109. The federal status of this trademark filing is REGISTERED AND RENEWED as of Monday, June 16, 2025. This trademark is owned by Sally Beauty Holdings, Inc.. The BSG trademark is filed in the Advertising, Business and Retail Services category with the following description:

Wholesale store services and distributorship services in the field of beauty supplies and equipment
bsg

General Information


Serial Number78086109
Word MarkBSG
Filing DateFriday, September 28, 2001
Status800 - REGISTERED AND RENEWED
Status DateMonday, June 16, 2025
Registration Number2972621
Registration DateTuesday, July 19, 2005
Mark Drawing1 - Typeset: Word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, August 20, 2002

Trademark Statements


Certificate of Correction for RegistrationIn the statement, Column 1, line 1, "STSTEMS" should be deleted, and, SYSTEMS should be inserted.
Goods and ServicesWholesale store services and distributorship services in the field of beauty supplies and equipment

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateFriday, October 5, 2001
Primary Code035
First Use Anywhere DateSaturday, March 26, 2005
First Use In Commerce DateSaturday, March 26, 2005

Trademark Owner History


Party NameSALLY HOLDINGS LLC
Party Type32 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressDENTON, TX 76210

Party NameBEAUTY HOLDING LLC
Party Type31 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressDenton, TX 76210

Party NameBEAUTY SYSTEMS GROUP, INC.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressDENTON, TX 76208

Party NameBEAUTY SYSTEMS GROUP, INC.
Party Type22 - New Owner After Publication
Legal Entity Type03 - Corporation
AddressDENTON, TX 76208

Party NameBEAUTY SYSTEMS GROUP, INC.
Party Type21 - New Owner After Publication
Legal Entity Type03 - Corporation
AddressDENTON, TX 76208

Party NameSally Beauty Holdings, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressHamilton HM12
BM

Party NameSally Beauty Holdings, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressHamilton HM12
BM

Trademark Events


Event DateEvent Description
Wednesday, July 31, 2002NOTICE OF PUBLICATION
Wednesday, November 14, 2001ASSIGNED TO EXAMINER
Thursday, November 15, 2001NON-FINAL ACTION MAILED
Monday, May 20, 2002PAPER RECEIVED
Monday, May 20, 2002CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, June 4, 2002APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, May 12, 2004SOU EXTENSION 3 FILED
Tuesday, August 20, 2002PUBLISHED FOR OPPOSITION
Tuesday, November 12, 2002NOA MAILED - SOU REQUIRED FROM APPLICANT
Friday, May 2, 2003SOU TEAS EXTENSION RECEIVED
Friday, May 2, 2003SOU EXTENSION 1 FILED
Tuesday, August 19, 2003SOU EXTENSION 1 GRANTED
Monday, November 10, 2003SOU TEAS EXTENSION RECEIVED
Monday, November 10, 2003SOU EXTENSION 2 FILED
Tuesday, November 18, 2003SOU EXTENSION 2 GRANTED
Wednesday, May 12, 2004SOU TEAS EXTENSION RECEIVED
Friday, May 21, 2004SOU EXTENSION 3 GRANTED
Friday, May 20, 2005ASSIGNED TO LIE
Wednesday, May 19, 2004CASE FILE IN TICRS
Monday, November 8, 2004SOU TEAS EXTENSION RECEIVED
Monday, November 8, 2004SOU EXTENSION 4 FILED
Friday, November 19, 2004SOU EXTENSION 4 GRANTED
Thursday, April 21, 2005TEAS STATEMENT OF USE RECEIVED
Thursday, April 21, 2005USE AMENDMENT FILED
Friday, May 13, 2005STATEMENT OF USE PROCESSING COMPLETE
Friday, May 13, 2005ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Wednesday, January 17, 2007FAX RECEIVED
Tuesday, May 24, 2005LAW OFFICE REGISTRATION REVIEW COMPLETED
Tuesday, July 19, 2005REGISTERED-PRINCIPAL REGISTER
Tuesday, October 24, 2006TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, October 24, 2006ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, October 27, 2006TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, November 29, 2006AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Wednesday, January 10, 2007ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Thursday, January 11, 2007TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, January 11, 2007ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, October 24, 2012ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, January 17, 2007SEC 7 REQUEST FILED
Wednesday, February 7, 2007ASSIGNED TO PARALEGAL
Friday, February 16, 2007CORRECTION UNDER SECTION 7 - PROCESSED
Friday, February 23, 2007ON HOLD - ELECTRONIC RECORD REVIEW REQUIRED
Wednesday, March 28, 2007ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, August 1, 2007CORRECTION UNDER SECTION 7 - PROCESSED
Friday, July 15, 2011TEAS SECTION 8 & 15 RECEIVED
Tuesday, July 26, 2011REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Tuesday, July 26, 2011NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Thursday, September 30, 2021TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, February 11, 2015ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Friday, July 10, 2015TEAS SECTION 8 & 9 RECEIVED
Monday, August 3, 2015CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Wednesday, August 5, 2015REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Wednesday, August 5, 2015REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Wednesday, August 5, 2015NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Friday, April 5, 2019TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, April 5, 2019ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, September 30, 2021TEAS CHANGE OF OWNER ADDRESS RECEIVED
Thursday, September 30, 2021ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, September 30, 2021TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, September 30, 2021APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Tuesday, January 18, 2022TEAS CHANGE OF OWNER ADDRESS RECEIVED
Tuesday, January 18, 2022TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, January 18, 2022TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, January 18, 2022ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, January 18, 2022APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Wednesday, October 4, 2023AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Wednesday, March 8, 2023ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Friday, January 10, 2025TEAS SECTION 8 & 9 RECEIVED
Monday, June 16, 2025CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Monday, June 16, 2025REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Monday, June 16, 2025NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Monday, June 16, 2025REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
Tuesday, October 10, 2023ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, October 10, 2023TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, October 10, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, November 10, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, July 19, 2024COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED