| Serial Number | 98236898 |
| Word Mark | BS |
| Filing Date | Tuesday, October 24, 2023 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, April 2, 2024 |
| Registration Number | 7347004 |
| Registration Date | Tuesday, April 2, 2024 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, January 16, 2024 |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Description of Mark | The mark consists of the stylized wording of "BS". The mark further consists of two swish-like designs located on the letter "B". |
| Goods and Services | Electronic cigarettes; Electronic cigars; Flavorings, other than essential oils, for tobacco |
| International Class | 034 - Tobacco; smokers' articles; matches. |
| US Class Codes | 002, 008, 009, 017 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, October 24, 2023 |
| Primary Code | 034 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | HK SHM INTERNATIONAL CO., LIMITED |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 99 - Other |
| Address | HK 999077 CN |
| Party Name | Shenzhen Joyelife Technology Co., Ltd. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 99 - Other |
| Address | Shenzhen 518000 CN |
| Party Name | Shenzhen Joyelife Technology Co., Ltd. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 99 - Other |
| Address | Shenzhen 518000 CN |
| Party Name | Shenzhen Joyelife Technology Co., Ltd. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | Shenzhen 518000 CN |
| Event Date | Event Description |
| Tuesday, October 24, 2023 | NEW APPLICATION ENTERED |
| Saturday, October 28, 2023 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Saturday, October 28, 2023 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Thursday, December 7, 2023 | ASSIGNED TO EXAMINER |
| Wednesday, December 13, 2023 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, December 27, 2023 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, January 16, 2024 | PUBLISHED FOR OPPOSITION |
| Tuesday, January 16, 2024 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, April 2, 2024 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, April 2, 2024 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Wednesday, November 26, 2025 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |