| Serial Number | 85486249 |
| Word Mark | BRX |
| Filing Date | Friday, December 2, 2011 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, August 23, 2019 |
| Registration Number | 4278275 |
| Registration Date | Tuesday, January 22, 2013 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, November 6, 2012 |
| Pseudo Mark | BRIGHT ROLL EXCHANGE; BRIGHTROLL EXCHANGE |
| Goods and Services | Online video ad-buying platform provider, namely, providing non-downloadable software programs for allowing buyers and sellers of online video advertising to purchase and sell video advertising inventory; platform as a service (PAAS) featuring computer software platforms for use in purchasing and disseminating advertising; application service provider (ASP) featuring software for use in buying, selling, tracking, valuing, optimizing, targeting, analyzing, delivery, and reporting of online advertising and marketing; application service provider (ASP) featuring software for use in designing and managing online video advertising and marketing campaigns |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, August 23, 2019 |
| Primary Code | 042 |
| First Use Anywhere Date | Monday, May 10, 2010 |
| First Use In Commerce Date | Tuesday, August 24, 2010 |
| Party Name | YAHOO HOLDINGS, INC. |
| Party Type | 32 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | SUNNYVALE, CA 94089 |
| Party Name | YAHOO! INC. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | SUNNYVALE, CA 94089 |
| Party Name | Brightroll, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | San Francisco, CA 94104 |
| Party Name | Brightroll, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | San Francisco, CA 94104 |
| Party Name | Brightroll, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | San Francisco, CA 94104 |
| Event Date | Event Description |
| Tuesday, December 6, 2011 | NEW APPLICATION ENTERED |
| Thursday, December 8, 2011 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, December 9, 2011 | NOTICE OF PSEUDO MARK MAILED |
| Tuesday, March 13, 2012 | ASSIGNED TO EXAMINER |
| Thursday, March 15, 2012 | NON-FINAL ACTION WRITTEN |
| Thursday, March 15, 2012 | NON-FINAL ACTION E-MAILED |
| Thursday, March 15, 2012 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, May 25, 2012 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Friday, May 25, 2012 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Friday, September 28, 2012 | ASSIGNED TO LIE |
| Monday, September 17, 2012 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, September 17, 2012 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, September 18, 2012 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, September 19, 2012 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, March 11, 2015 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Thursday, March 19, 2015 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Thursday, March 19, 2015 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Wednesday, January 13, 2016 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Wednesday, January 13, 2016 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Wednesday, July 5, 2017 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Friday, September 28, 2012 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Wednesday, October 17, 2012 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, November 6, 2012 | PUBLISHED FOR OPPOSITION |
| Tuesday, November 6, 2012 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, January 22, 2013 | REGISTERED-PRINCIPAL REGISTER |
| Monday, January 22, 2018 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Friday, August 23, 2019 | CANCELLED SEC. 8 (6-YR) |