| Serial Number | 85486234 |
| Word Mark | BRX |
| Filing Date | Friday, December 2, 2011 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, June 12, 2020 |
| Registration Number | 4427366 |
| Registration Date | Tuesday, November 5, 2013 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, July 16, 2013 |
| Amendment to a Registration/Renewal Certificate | In the statement, line 30 after "devices" all of the foregoing specifically excluding promoting the goods and services of others through the distribution of coupons not embedded in other advertising material via the internet or email, should be included. |
| Pseudo Mark | BRIGHT ROLL EXCHANGE; BRIGHTROLL EXCHANGE |
| Goods and Services | Advertising services; advertising services, namely, providing online advertising network services; online advertising network, namely, advertising services involving the aggregation of ad space supply from publishers, matching it with advertiser demand, assessing value through auction services and administering transactions involving funds from advertisers over a global data network; online advertising and marketing services; advertising consultation; dissemination of advertising for others via a global computer network; advertising services, namely, promoting the brands, goods and services of others; advertising services, namely, advertising campaign management, targeting, implementation and optimization services; marketing research, namely, advertising campaign and consumer preferences research and analysis; promoting the goods and services of others by means of distributing video advertising on the internet on computers and mobile devices; advertising services, namely, scheduling, tracking, and reporting advertising for others; preparation and realization of media and advertising plans and concepts; ad serving, namely, placing advertisements on websites for others; advertising services, namely, targeting and optimization of online advertising; business consulting services in the field of advertising; providing consulting services in the field of facilitating the planning, buying, and selling of media; planning, design, development, maintenance, tracking and reporting of online marketing activities for third parties; business information management, namely, reporting of business information and business analytics in the fields of advertising and marketing; dissemination of advertising for others via public and private wireless networks for display on mobile devices * all of the foregoing specifically excluding promoting the goods and services of others through the distribution of coupons not embedded in other advertising material via the internet or email * |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, June 12, 2020 |
| Primary Code | 035 |
| First Use Anywhere Date | Monday, May 10, 2010 |
| First Use In Commerce Date | Tuesday, August 24, 2010 |
| Party Name | YAHOO HOLDINGS, INC. |
| Party Type | 32 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | SUNNYVALE, CA 94089 |
| Party Name | YAHOO! INC. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | SUNNYVALE, CA 94089 |
| Party Name | Brightroll, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | San Francisco, CA 94104 |
| Party Name | Brightroll, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | San Francisco, CA 94104 |
| Party Name | Brightroll, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | San Francisco, CA 94104 |
| Event Date | Event Description |
| Tuesday, March 13, 2012 | ASSIGNED TO EXAMINER |
| Friday, May 25, 2012 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Tuesday, December 6, 2011 | NEW APPLICATION ENTERED |
| Thursday, December 8, 2011 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, December 9, 2011 | NOTICE OF PSEUDO MARK MAILED |
| Thursday, March 15, 2012 | NON-FINAL ACTION WRITTEN |
| Thursday, March 15, 2012 | NON-FINAL ACTION E-MAILED |
| Thursday, March 15, 2012 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, May 25, 2012 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Friday, September 14, 2012 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, September 14, 2012 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Saturday, September 15, 2012 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, April 29, 2013 | TEAS REQUEST FOR RECONSIDERATION RECEIVED |
| Monday, April 29, 2013 | EX PARTE APPEAL-INSTITUTED |
| Monday, October 29, 2012 | FINAL REFUSAL WRITTEN |
| Monday, October 29, 2012 | FINAL REFUSAL E-MAILED |
| Monday, October 29, 2012 | NOTIFICATION OF FINAL REFUSAL EMAILED |
| Monday, April 29, 2013 | EXPARTE APPEAL RECEIVED AT TTAB |
| Monday, April 29, 2013 | JURISDICTION RESTORED TO EXAMINING ATTORNEY |
| Wednesday, May 1, 2013 | ASSIGNED TO LIE |
| Saturday, June 8, 2013 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Sunday, June 9, 2013 | EXPARTE APPEAL TERMINATED |
| Tuesday, June 11, 2013 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Wednesday, June 26, 2013 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, July 16, 2013 | PUBLISHED FOR OPPOSITION |
| Tuesday, July 16, 2013 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Wednesday, August 14, 2013 | EXTENSION OF TIME TO OPPOSE RECEIVED |
| Tuesday, May 7, 2013 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, May 7, 2013 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, March 11, 2015 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Thursday, March 19, 2015 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Thursday, March 19, 2015 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Wednesday, January 13, 2016 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Wednesday, January 13, 2016 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Wednesday, July 5, 2017 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Monday, September 16, 2013 | TEAS VOLUNTARY AMENDMENT RECEIVED |
| Monday, September 30, 2013 | EXTENSION OF TIME TO OPPOSE PROCESS - TERMINATED |
| Tuesday, November 5, 2013 | REGISTERED-PRINCIPAL REGISTER |
| Thursday, December 5, 2013 | TEAS SECTION 7 REQUEST RECEIVED |
| Thursday, December 5, 2013 | SEC 7 REQUEST FILED |
| Tuesday, December 17, 2013 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Thursday, December 19, 2013 | AMENDMENT UNDER SECTION 7 - PROCESSED |
| Monday, November 5, 2018 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Friday, June 12, 2020 | CANCELLED SEC. 8 (6-YR) |