| Serial Number | 85486234 |
| Word Mark | BRX |
| Filing Date | Friday, December 2, 2011 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, June 12, 2020 |
| Registration Number | 4427366 |
| Registration Date | Tuesday, November 5, 2013 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, July 16, 2013 |
| Amendment to a Registration/Renewal Certificate | In the statement, line 30 after "devices" all of the foregoing specifically excluding promoting the goods and services of others through the distribution of coupons not embedded in other advertising material via the internet or email, should be included. |
| Goods and Services | Advertising services; advertising services, namely, providing online advertising network services; online advertising network, namely, advertising services involving the aggregation of ad space supply from publishers, matching it with advertiser demand, assessing value through auction services and administering transactions involving funds from advertisers over a global data network; online advertising and marketing services; advertising consultation; dissemination of advertising for others via a global computer network; advertising services, namely, promoting the brands, goods and services of others; advertising services, namely, advertising campaign management, targeting, implementation and optimization services; marketing research, namely, advertising campaign and consumer preferences research and analysis; promoting the goods and services of others by means of distributing video advertising on the internet on computers and mobile devices; advertising services, namely, scheduling, tracking, and reporting advertising for others; preparation and realization of media and advertising plans and concepts; ad serving, namely, placing advertisements on websites for others; advertising services, namely, targeting and optimization of online advertising; business consulting services in the field of advertising; providing consulting services in the field of facilitating the planning, buying, and selling of media; planning, design, development, maintenance, tracking and reporting of online marketing activities for third parties; business information management, namely, reporting of business information and business analytics in the fields of advertising and marketing; dissemination of advertising for others via public and private wireless networks for display on mobile devices * all of the foregoing specifically excluding promoting the goods and services of others through the distribution of coupons not embedded in other advertising material via the internet or email * |
| Pseudo Mark | BRIGHT ROLL EXCHANGE; BRIGHTROLL EXCHANGE |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, June 12, 2020 |
| Primary Code | 035 |
| First Use Anywhere Date | Monday, May 10, 2010 |
| First Use In Commerce Date | Tuesday, August 24, 2010 |
| Party Name | YAHOO HOLDINGS, INC. |
| Party Type | 32 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | SUNNYVALE, CA 94089 |
| Party Name | YAHOO! INC. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | SUNNYVALE, CA 94089 |
| Party Name | Brightroll, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | San Francisco, CA 94104 |
| Party Name | Brightroll, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | San Francisco, CA 94104 |
| Party Name | Brightroll, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | San Francisco, CA 94104 |
| Event Date | Event Description |
| Friday, June 12, 2020 | CANCELLED SEC. 8 (6-YR) |
| Monday, November 5, 2018 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Wednesday, July 5, 2017 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, January 13, 2016 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Wednesday, January 13, 2016 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Thursday, March 19, 2015 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Thursday, March 19, 2015 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Wednesday, March 11, 2015 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Thursday, December 5, 2013 | SEC 7 REQUEST FILED |
| Thursday, December 19, 2013 | AMENDMENT UNDER SECTION 7 ¿ PROCESSED |
| Tuesday, December 17, 2013 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Thursday, December 5, 2013 | TEAS SECTION 7 REQUEST RECEIVED |
| Tuesday, November 5, 2013 | REGISTERED-PRINCIPAL REGISTER |
| Monday, September 30, 2013 | EXTENSION OF TIME TO OPPOSE PROCESS - TERMINATED |
| Monday, September 16, 2013 | TEAS VOLUNTARY AMENDMENT RECEIVED |
| Wednesday, August 14, 2013 | EXTENSION OF TIME TO OPPOSE RECEIVED |
| Tuesday, July 16, 2013 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, July 16, 2013 | PUBLISHED FOR OPPOSITION |
| Wednesday, June 26, 2013 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, June 11, 2013 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Sunday, June 9, 2013 | EXPARTE APPEAL TERMINATED |
| Saturday, June 8, 2013 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, May 7, 2013 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, May 7, 2013 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, May 1, 2013 | ASSIGNED TO LIE |
| Monday, April 29, 2013 | TEAS REQUEST FOR RECONSIDERATION RECEIVED |
| Monday, April 29, 2013 | EX PARTE APPEAL-INSTITUTED |
| Monday, April 29, 2013 | JURISDICTION RESTORED TO EXAMINING ATTORNEY |
| Monday, April 29, 2013 | EXPARTE APPEAL RECEIVED AT TTAB |
| Monday, October 29, 2012 | NOTIFICATION OF FINAL REFUSAL EMAILED |
| Monday, October 29, 2012 | FINAL REFUSAL E-MAILED |
| Monday, October 29, 2012 | FINAL REFUSAL WRITTEN |
| Saturday, September 15, 2012 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, September 14, 2012 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, September 14, 2012 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, May 25, 2012 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Friday, May 25, 2012 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Thursday, March 15, 2012 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, March 15, 2012 | NON-FINAL ACTION E-MAILED |
| Thursday, March 15, 2012 | NON-FINAL ACTION WRITTEN |
| Tuesday, March 13, 2012 | ASSIGNED TO EXAMINER |
| Friday, December 9, 2011 | NOTICE OF PSEUDO MARK MAILED |
| Thursday, December 8, 2011 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Tuesday, December 6, 2011 | NEW APPLICATION ENTERED IN TRAM |