BROOKDALE SENIOR LIVING Trademark
Trademark Overview
On Thursday, May 15, 2025, a trademark application was filed for BROOKDALE SENIOR LIVING with the United States Patent and Trademark Office. The USPTO has given the BROOKDALE SENIOR LIVING trademark a serial number of 99187210. The federal status of this trademark filing is PUBLICATION/ISSUE REVIEW COMPLETE as of Monday, April 6, 2026. This trademark is owned by Brookdale Senior Living Inc.. The BROOKDALE SENIOR LIVING trademark is filed in the Insurance & Financial Services, Transportation & Storage Services, Restaurant & Hotel Services, Medical & Beauty Services & Agricultural Services, Personal, and Legal & Social Services categories with the following description:
Leasing, rental and management of real estate in the nature of senior residential retirement, independent living, assisted living, skilled nursing, nursing home, long term care facilities, continuing care retirement communities, and memory care facilities
Providing skilled nursing, nursing home and long-term care facilities; providing residential treatment services for adults; providing personal care, namely, hygienic and beauty care and memory care nursing services within assisted living facilities; providing rehabilitation patient care services for adults; providing information via a website in the field of continuing care retirement communities, skilled nursing, personal hygienic and beauty care, memory care services, independent living, non-medical assisted living, assisted living, and residential treatment services for adults; Respite care services in the nature of home nursing aid services; Continuing care retirement communities (CCRCs) in the nature of nursing home services; Medical services; Medical assistance services; Residential medical treatment services; Residential medical advice services; Medical services provided at assisted living services
Providing non-medical in home personal care services for assisting with daily living activities of persons living in assisted living facilities, namely, help with medical forms, daily living support, and companionship; Running errands for others; providing non-medical in home personal care services to adults for the elderly
Transportation services, namely, providing shuttle services for adults by bus and automobile
Continuing care retirement communities (CCRCs) in the nature of memory care living, assisted living, and independent living facilities; Meal preparation services for senior residential retirement, independent living, assisted living, skilled nursing, nursing home, long term care facilities, continuing care retirement communities, and memory care facilities
General Information
| Serial Number | 99187210 |
| Word Mark | BROOKDALE SENIOR LIVING |
| Filing Date | Thursday, May 15, 2025 |
| Status | 681 - PUBLICATION/ISSUE REVIEW COMPLETE |
| Status Date | Monday, April 6, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, April 28, 2026 |
Trademark Statements
| NOT AVAILABLE | SENIOR LIVING |
| Description of Mark | The mark consists of a twig with three pairs of leaves design in dark and light shades on the left side, and the name "BROOKDALE" in uppercase font, and below it are the words "Senior Living" in smaller uppercase font, centered between horizontal lines on each side. |
| Goods and Services | Leasing, rental and management of real estate in the nature of senior residential retirement, independent living, assisted living, skilled nursing, nursing home, long term care facilities, continuing care retirement communities, and memory care facilities |
| Goods and Services | Providing skilled nursing, nursing home and long-term care facilities; providing residential treatment services for adults; providing personal care, namely, hygienic and beauty care and memory care nursing services within assisted living facilities; providing rehabilitation patient care services for adults; providing information via a website in the field of continuing care retirement communities, skilled nursing, personal hygienic and beauty care, memory care services, independent living, non-medical assisted living, assisted living, and residential treatment services for adults; Respite care services in the nature of home nursing aid services; Continuing care retirement communities (CCRCs) in the nature of nursing home services; Medical services; Medical assistance services; Residential medical treatment services; Residential medical advice services; Medical services provided at assisted living services |
| Goods and Services | Providing non-medical in home personal care services for assisting with daily living activities of persons living in assisted living facilities, namely, help with medical forms, daily living support, and companionship; Running errands for others; providing non-medical in home personal care services to adults for the elderly |
| Goods and Services | Transportation services, namely, providing shuttle services for adults by bus and automobile |
| Goods and Services | Continuing care retirement communities (CCRCs) in the nature of memory care living, assisted living, and independent living facilities; Meal preparation services for senior residential retirement, independent living, assisted living, skilled nursing, nursing home, long term care facilities, continuing care retirement communities, and memory care facilities |
Classification Information
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, May 15, 2025 |
| Primary Code | 036 |
| First Use Anywhere Date | Monday, January 1, 2018 |
| First Use In Commerce Date | Monday, January 1, 2018 |
| International Class | 039 - Transport; packaging and storage of goods; travel arrangement. |
| US Class Codes | 100, 105 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, March 27, 2026 |
| Primary Code | 039 |
| First Use Anywhere Date | Monday, January 1, 2018 |
| First Use In Commerce Date | Monday, January 1, 2018 |
| International Class | 043 - Services for providing food and drink; temporary accommodations. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, May 15, 2025 |
| Primary Code | 043 |
| First Use Anywhere Date | Monday, January 1, 2018 |
| First Use In Commerce Date | Monday, January 1, 2018 |
| International Class | 044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, May 15, 2025 |
| Primary Code | 044 |
| First Use Anywhere Date | Monday, January 1, 2018 |
| First Use In Commerce Date | Monday, January 1, 2018 |
| International Class | 045 - Legal services; security services for the protection of property and individuals; personal and social services rendered by others to meet the needs of individuals. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, May 15, 2025 |
| Primary Code | 045 |
| First Use Anywhere Date | Monday, January 1, 2018 |
| First Use In Commerce Date | Monday, January 1, 2018 |
Trademark Owner History
| Party Name | Brookdale Senior Living Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Brentwood, TN 37027
US |
Trademark Events
| Event Date | Event Description |
| Thursday, May 15, 2025 | NEW APPLICATION ENTERED |
| Thursday, May 15, 2025 | APPLICATION FILING RECEIPT MAILED |
| Wednesday, September 24, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, September 24, 2025 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Thursday, September 25, 2025 | ASSIGNED TO EXAMINER |
| Saturday, September 27, 2025 | NON-FINAL ACTION WRITTEN |
| Saturday, September 27, 2025 | NON-FINAL ACTION E-MAILED |
| Saturday, September 27, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, December 18, 2025 | APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED |
| Thursday, December 18, 2025 | APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED |
| Friday, March 27, 2026 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, March 27, 2026 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, March 27, 2026 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Saturday, March 28, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
