BROOKDALE SENIOR LIVING Trademark

Trademark Overview


On Thursday, May 15, 2025, a trademark application was filed for BROOKDALE SENIOR LIVING with the United States Patent and Trademark Office. The USPTO has given the BROOKDALE SENIOR LIVING trademark a serial number of 99187210. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Thursday, May 15, 2025. This trademark is owned by Brookdale Senior Living Inc.. The BROOKDALE SENIOR LIVING trademark is filed in the Advertising, Business and Retail Services, Personal, Legal & Social Services, Insurance & Financial Services, Restaurant & Hotel Services, and Medical & Beauty Services & Agricultural Services categories with the following description:

Leasing, rental and management of real estate in the nature of senior residential retirement, independent living, assisted living, skilled nursing, nursing home, long term care facilities, continuing care retirement communities, and memory care facilities

Business management and administration for others of senior residential retirement, independent living, assisted living, skilled nursing, nursing home, long term care facilities and memory care facilities

Providing non-medical assisted living services, namely, medication management, daily living support, companionship and housekeeping services; providing at-home respite care services; providing memory care services; Running errands for others; providing personal care services to adults; providing transportation services to adults

Providing skilled nursing, nursing home and long-term care facilities; providing residential treatment services for adults; providing personal care and memory care services; providing rehabilitation services for adults; providing a website in the field of continuing care retirement communities, skilled nursing, personal care, memory care services, independent living, non-medical assisted living, assisted living, and residential treatment services for adults; Respite care services in the nature of home nursing aid services; Continuing care retirement communities (CCRCs) in the nature of nursing home services; Medical services; Medical assistance services; Residential medical treatment services; Residential medical advice services; Medical assisted living services

Continuing care retirement communities (CCRCs) in the nature of memory care services, assisted living, and independent living facilities; Meal preparation services
brookdale senior living

General Information


Serial Number99187210
Word MarkBROOKDALE SENIOR LIVING
Filing DateThursday, May 15, 2025
Status630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER
Status DateThursday, May 15, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing0 - NOT AVAILABLE
Published for Opposition DateNOT AVAILABLE

Trademark Statements


Description of MarkThe mark consists of a twig with three pairs of leaves design in dark and light shades on the left side, and the name "BROOKDALE" in uppercase font, and below it are the words "Senior Living" in smaller uppercase font, centered between horizontal lines on each side.
Goods and ServicesLeasing, rental and management of real estate in the nature of senior residential retirement, independent living, assisted living, skilled nursing, nursing home, long term care facilities, continuing care retirement communities, and memory care facilities
Goods and ServicesBusiness management and administration for others of senior residential retirement, independent living, assisted living, skilled nursing, nursing home, long term care facilities and memory care facilities
Goods and ServicesProviding non-medical assisted living services, namely, medication management, daily living support, companionship and housekeeping services; providing at-home respite care services; providing memory care services; Running errands for others; providing personal care services to adults; providing transportation services to adults
Goods and ServicesProviding skilled nursing, nursing home and long-term care facilities; providing residential treatment services for adults; providing personal care and memory care services; providing rehabilitation services for adults; providing a website in the field of continuing care retirement communities, skilled nursing, personal care, memory care services, independent living, non-medical assisted living, assisted living, and residential treatment services for adults; Respite care services in the nature of home nursing aid services; Continuing care retirement communities (CCRCs) in the nature of nursing home services; Medical services; Medical assistance services; Residential medical treatment services; Residential medical advice services; Medical assisted living services
Goods and ServicesContinuing care retirement communities (CCRCs) in the nature of memory care services, assisted living, and independent living facilities; Meal preparation services

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateThursday, May 15, 2025
Primary Code035
First Use Anywhere DateMonday, January 1, 2018
First Use In Commerce DateMonday, January 1, 2018

International Class045 - Legal services; security services for the protection of property and individuals; personal and social services rendered by others to meet the needs of individuals.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateThursday, May 15, 2025
Primary Code045
First Use Anywhere DateMonday, January 1, 2018
First Use In Commerce DateMonday, January 1, 2018

International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateThursday, May 15, 2025
Primary Code036
First Use Anywhere DateMonday, January 1, 2018
First Use In Commerce DateMonday, January 1, 2018

International Class043 - Services for providing food and drink; temporary accommodations.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateThursday, May 15, 2025
Primary Code043
First Use Anywhere DateMonday, January 1, 2018
First Use In Commerce DateMonday, January 1, 2018

International Class044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateThursday, May 15, 2025
Primary Code044
First Use Anywhere DateMonday, January 1, 2018
First Use In Commerce DateMonday, January 1, 2018

Trademark Owner History


Party NameBrookdale Senior Living Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressBRENTWOOD, TN 37027

Trademark Events


Event DateEvent Description
Thursday, May 15, 2025NEW APPLICATION ENTERED
Thursday, May 15, 2025APPLICATION FILING RECEIPT MAILED