| Serial Number | 99187210 |
| Word Mark | BROOKDALE SENIOR LIVING |
| Filing Date | Thursday, May 15, 2025 |
| Status | 641 - NON-FINAL ACTION - MAILED |
| Status Date | Saturday, September 27, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
| Description of Mark | The mark consists of a twig with three pairs of leaves design in dark and light shades on the left side, and the name "BROOKDALE" in uppercase font, and below it are the words "Senior Living" in smaller uppercase font, centered between horizontal lines on each side. |
| Goods and Services | Continuing care retirement communities (CCRCs) in the nature of memory care services, assisted living, and independent living facilities; Meal preparation services |
| Goods and Services | Leasing, rental and management of real estate in the nature of senior residential retirement, independent living, assisted living, skilled nursing, nursing home, long term care facilities, continuing care retirement communities, and memory care facilities |
| Goods and Services | Providing skilled nursing, nursing home and long-term care facilities; providing residential treatment services for adults; providing personal care and memory care services; providing rehabilitation services for adults; providing a website in the field of continuing care retirement communities, skilled nursing, personal care, memory care services, independent living, non-medical assisted living, assisted living, and residential treatment services for adults; Respite care services in the nature of home nursing aid services; Continuing care retirement communities (CCRCs) in the nature of nursing home services; Medical services; Medical assistance services; Residential medical treatment services; Residential medical advice services; Medical assisted living services |
| Goods and Services | Business management and administration for others of senior residential retirement, independent living, assisted living, skilled nursing, nursing home, long term care facilities and memory care facilities |
| Goods and Services | Providing non-medical assisted living services, namely, medication management, daily living support, companionship and housekeeping services; providing at-home respite care services; providing memory care services; Running errands for others; providing personal care services to adults; providing transportation services to adults |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, May 15, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | Monday, January 1, 2018 |
| First Use In Commerce Date | Monday, January 1, 2018 |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, May 15, 2025 |
| Primary Code | 036 |
| First Use Anywhere Date | Monday, January 1, 2018 |
| First Use In Commerce Date | Monday, January 1, 2018 |
| International Class | 043 - Services for providing food and drink; temporary accommodations. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, May 15, 2025 |
| Primary Code | 043 |
| First Use Anywhere Date | Monday, January 1, 2018 |
| First Use In Commerce Date | Monday, January 1, 2018 |
| International Class | 044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, May 15, 2025 |
| Primary Code | 044 |
| First Use Anywhere Date | Monday, January 1, 2018 |
| First Use In Commerce Date | Monday, January 1, 2018 |
| International Class | 045 - Legal services; security services for the protection of property and individuals; personal and social services rendered by others to meet the needs of individuals. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, May 15, 2025 |
| Primary Code | 045 |
| First Use Anywhere Date | Monday, January 1, 2018 |
| First Use In Commerce Date | Monday, January 1, 2018 |
| Party Name | Brookdale Senior Living Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Brentwood, TN 37027 |
| Event Date | Event Description |
| Thursday, May 15, 2025 | NEW APPLICATION ENTERED |
| Thursday, May 15, 2025 | APPLICATION FILING RECEIPT MAILED |
| Wednesday, September 24, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, September 24, 2025 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Thursday, September 25, 2025 | ASSIGNED TO EXAMINER |
| Saturday, September 27, 2025 | NON-FINAL ACTION WRITTEN |
| Saturday, September 27, 2025 | NON-FINAL ACTION E-MAILED |
| Saturday, September 27, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, December 18, 2025 | APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED |
| Thursday, December 18, 2025 | APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED |