BRITISH STERLING Trademark
Trademark Overview
On Thursday, November 20, 2025, a trademark application was filed for BRITISH STERLING with the United States Patent and Trademark Office. The USPTO has given the BRITISH STERLING trademark a serial number of 99507130. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Thursday, November 20, 2025. This trademark is owned by Dana Heritage Finanz St. Honore Beauty LLC. The BRITISH STERLING trademark is filed in the Cosmetics & Cleaning Products category with the following description:
(Based on Use) Cologne; Fragrances; Aftershave (Based on Intent to Use) Perfume; Deodorant for personal use; Body wash; Body sprays; Bar soap; Bath soaps; Beauty soap; Gift sets primarily comprised of Cologne, Fragrances, Aftershave, Deodorant, Body Wash, Deodorant for personal use, Bar soap, Bath soaps, Beauty soap, Body spray
General Information
| Serial Number | 99507130 |
| Word Mark | BRITISH STERLING |
| Filing Date | Thursday, November 20, 2025 |
| Status | 630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date | Thursday, November 20, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Goods and Services | (Based on Use) Cologne; Fragrances; Aftershave (Based on Intent to Use) Perfume; Deodorant for personal use; Body wash; Body sprays; Bar soap; Bath soaps; Beauty soap; Gift sets primarily comprised of Cologne, Fragrances, Aftershave, Deodorant, Body Wash, Deodorant for personal use, Bar soap, Bath soaps, Beauty soap, Body spray |
| Description of Mark | The mark consists of a crown in blue and gray within a red circle surrounded by a blue ring with the words "British Sterling" in white within the upper portion of the blue ring. The blue ring includes triangular teeth around the outer periphery and is surrounded by a gray ring. |
| Indication of Colors claimed | The color(s) blue, gray, red and white is/are claimed as a feature of the mark. |
Classification Information
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, November 20, 2025 |
| Primary Code | 003 |
| First Use Anywhere Date | Tuesday, May 1, 2007 |
| First Use In Commerce Date | Tuesday, May 1, 2007 |
Trademark Owner History
| Party Name | Dana Heritage Finanz St. Honore Beauty LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Edison, NJ 08837 |
Trademark Events
| Event Date | Event Description |
| Thursday, November 20, 2025 | NEW APPLICATION ENTERED |
| Thursday, November 20, 2025 | APPLICATION FILING RECEIPT MAILED |
