BRIO BRIO Trademark

Trademark Overview


On Friday, July 18, 2025, a trademark application was filed for BRIO BRIO with the United States Patent and Trademark Office. The USPTO has given the BRIO BRIO trademark a serial number of 99291274. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Friday, July 18, 2025. This trademark is owned by Brio Brio Bakery & Cafe LLC. The BRIO BRIO trademark is filed in the Staple Food Products, Light Beverage Products, Advertising, Business and Retail Services, and Restaurant & Hotel Services categories with the following description:

Sandwiches, namely, roast beef sandwiches, chashu pork sandwiches, and egg sandwiches, Japanese brisket sandwiches, chicken pesto sandwiches, tuna melt sandwiches, BLT sandwiches, mentai grilled cheese sandwiches, bacon and chicken sandwiches, BBQ tofu sandwiches, mozzarella pesto sandwiches, and a breakfast plate comprised of two slices of toast, bacon, eggs and salad, all using homemade bread; Bread; Bakery goods, namely, beef curry bread, matcha cookie bread, lemon brioche, anpan (red bean bread), shokupan (Japanese white bread), chocolate brioche, custard bread, artichoke ham and cheese, mango cream crumble, lemon crumble bread, ube anko bread, milk cream bread, kurobuta sausage bread, honey toast, matcha cheesecake, hojicha cheesecake, panna cotta; Rusks; Granola; Cookies; Flan; Scones; Brioches; Bread with sweet red bean; Bakery goods, namely, matcha cheesecake, pudding, brownies; Cheesecake; Dessert pudding; Brownies; Tea-based beverages with fruit flavoring; Tea-based beverages...

Retail bakery shops; Online retail bakery shops

Lemonades; Fruit-flavored beverages

Café services; Restaurant services, namely, providing of food and beverages for consumption on and off the premises
brio brio

General Information


Serial Number99291274
Word MarkBRIO BRIO
Filing DateFriday, July 18, 2025
Status630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER
Status DateFriday, July 18, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing0 - NOT AVAILABLE
Published for Opposition DateNOT AVAILABLE

Trademark Statements


Goods and ServicesSandwiches, namely, roast beef sandwiches, chashu pork sandwiches, and egg sandwiches, Japanese brisket sandwiches, chicken pesto sandwiches, tuna melt sandwiches, BLT sandwiches, mentai grilled cheese sandwiches, bacon and chicken sandwiches, BBQ tofu sandwiches, mozzarella pesto sandwiches, and a breakfast plate comprised of two slices of toast, bacon, eggs and salad, all using homemade bread; Bread; Bakery goods, namely, beef curry bread, matcha cookie bread, lemon brioche, anpan (red bean bread), shokupan (Japanese white bread), chocolate brioche, custard bread, artichoke ham and cheese, mango cream crumble, lemon crumble bread, ube anko bread, milk cream bread, kurobuta sausage bread, honey toast, matcha cheesecake, hojicha cheesecake, panna cotta; Rusks; Granola; Cookies; Flan; Scones; Brioches; Bread with sweet red bean; Bakery goods, namely, matcha cheesecake, pudding, brownies; Cheesecake; Dessert pudding; Brownies; Tea-based beverages with fruit flavoring; Tea-based beverages with milk; Tea-based beverages also containing milk, soy, flavored syrup, oat milk, almond milk, sparkling water, and fruit puree; Tea-based milk tea; Coffee based beverages; Tea based beverages; Cocoa-based beverages; Chocolate-based beverages; Coffee beans; Processed tea leaves; Coffee; Tea
Description of MarkThe mark consists of the stylized words BRIO BRIO with a swoosh line under both marks that emanates from the letter B in the first word Brio.
Goods and ServicesRetail bakery shops; Online retail bakery shops
Goods and ServicesLemonades; Fruit-flavored beverages
Goods and ServicesCafé services; Restaurant services, namely, providing of food and beverages for consumption on and off the premises

Classification Information


International Class030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice.
US Class Codes046
Class Status Code6 - Active
Class Status DateFriday, July 18, 2025
Primary Code030
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages.
US Class Codes045, 046, 048
Class Status Code6 - Active
Class Status DateFriday, July 18, 2025
Primary Code032
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateFriday, July 18, 2025
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class043 - Services for providing food and drink; temporary accommodations.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateFriday, July 18, 2025
Primary Code043
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameBrio Brio Bakery & Cafe LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressLake Forest, CA 92630

Trademark Events


Event DateEvent Description
Friday, July 18, 2025NEW APPLICATION ENTERED
Friday, July 18, 2025APPLICATION FILING RECEIPT MAILED