| Serial Number | 88399939 |
| Word Mark | BRING THE HEAT |
| Filing Date | Wednesday, April 24, 2019 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, November 5, 2019 |
| Registration Number | 5902442 |
| Registration Date | Tuesday, November 5, 2019 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, August 20, 2019 |
| Goods and Services | Promotional sponsorship of sporting events |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, May 10, 2019 |
| Primary Code | 035 |
| First Use Anywhere Date | Tuesday, July 10, 2018 |
| First Use In Commerce Date | Tuesday, July 10, 2018 |
| Party Name | LHS ACQUISITION, LLC |
| Party Type | 32 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | NEW YORK, NY 10036 |
| Party Name | SUMMIT HILLS FOOD, INC. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | ROME, GA 30161 |
| Party Name | Southeastern Mills, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Rome, GA 30161 |
| Party Name | Southeastern Mills, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Rome, GA 30161 |
| Party Name | Southeastern Mills, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Rome, GA 30161 |
| Event Date | Event Description |
| Saturday, April 27, 2019 | NEW APPLICATION ENTERED |
| Friday, May 10, 2019 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, August 20, 2019 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Thursday, July 4, 2019 | ASSIGNED TO EXAMINER |
| Thursday, July 11, 2019 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, July 31, 2019 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, August 20, 2019 | PUBLISHED FOR OPPOSITION |
| Wednesday, October 19, 2022 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, November 5, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, April 24, 2024 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, November 5, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Wednesday, September 13, 2023 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Wednesday, February 12, 2025 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |