BRILLIANT WHITE Trademark

Trademark Overview

On Tuesday, January 15, 2013, a trademark application was filed for BRILLIANT WHITE with the United States Patent and Trademark Office. The USPTO has given the BRILLIANT WHITE trademark a serial number of 85823772. The federal status of this trademark filing is REGISTERED AND RENEWED as of Tuesday, November 11, 2025. This trademark is owned by Ranir, LLC. The BRILLIANT WHITE trademark is filed in the Cosmetics & Cleaning Products category with the following description:

[ Mouthwashes and mouth rinses, toothpaste, and ] teeth whitening preparations
brilliant white

General Information

Serial Number85823772
Word MarkBRILLIANT WHITE
Filing DateTuesday, January 15, 2013
Status800 - REGISTERED AND RENEWED
Status DateTuesday, November 11, 2025
Registration Number4795616
Registration DateTuesday, August 18, 2015
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, May 28, 2013

Trademark Statements

Goods and Services[ Mouthwashes and mouth rinses, toothpaste, and ] teeth whitening preparations

Classification Information

International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code6 - Active
Class Status DateTuesday, January 22, 2013
Primary Code003
First Use Anywhere DateFriday, February 20, 2015
First Use In Commerce DateFriday, February 20, 2015

Trademark Owner History

Party NameRanir, LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressAllegan, MI 49010
Party NameRanir, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressGrand Rapids, MI 49512
Party NameRanir, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressGrand Rapids, MI 49512

Trademark Events

Event DateEvent Description
Friday, January 18, 2013NEW APPLICATION ENTERED
Tuesday, January 22, 2013NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Thursday, April 18, 2013ASSIGNED TO EXAMINER
Friday, April 19, 2013APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, May 8, 2013NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, May 28, 2013PUBLISHED FOR OPPOSITION
Tuesday, May 28, 2013OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, July 23, 2013NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Wednesday, December 4, 2013SOU TEAS EXTENSION RECEIVED
Wednesday, December 4, 2013SOU EXTENSION 1 FILED
Wednesday, December 4, 2013SOU EXTENSION 1 GRANTED
Friday, December 6, 2013NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Tuesday, July 15, 2014SOU TEAS EXTENSION RECEIVED
Friday, August 8, 2014CASE ASSIGNED TO INTENT TO USE PARALEGAL
Tuesday, July 15, 2014SOU EXTENSION 2 FILED
Friday, August 8, 2014SOU EXTENSION 2 GRANTED
Saturday, August 9, 2014NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Tuesday, November 18, 2014SOU TEAS EXTENSION RECEIVED
Tuesday, November 18, 2014TEAS REQUEST TO DIVIDE RECEIVED
Tuesday, November 18, 2014DIVISIONAL REQUEST RECEIVED
Tuesday, December 9, 2014DIVISIONAL PROCESSING COMPLETE
Tuesday, November 18, 2014SOU EXTENSION 3 FILED
Tuesday, December 9, 2014SOU EXTENSION 3 GRANTED
Wednesday, December 10, 2014CORRECTED NOA E-MAILED
Wednesday, December 10, 2014NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Monday, June 22, 2015TEAS STATEMENT OF USE RECEIVED
Monday, June 22, 2015USE AMENDMENT FILED
Thursday, July 9, 2015STATEMENT OF USE PROCESSING COMPLETE
Friday, July 10, 2015ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Saturday, July 11, 2015NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, August 18, 2015REGISTERED-PRINCIPAL REGISTER
Wednesday, July 11, 2018TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, July 11, 2018ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, August 18, 2020COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Thursday, March 18, 2021TEAS CHANGE OF OWNER ADDRESS RECEIVED
Thursday, March 18, 2021TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, March 18, 2021ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, March 18, 2021TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, March 18, 2021APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Thursday, August 12, 2021TEAS SECTION 8 & 15 RECEIVED
Monday, November 15, 2021CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Monday, November 15, 2021REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Monday, November 15, 2021NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Wednesday, July 13, 2022ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Sunday, August 18, 2024COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Wednesday, July 23, 2025TEAS SECTION 8 & 9 RECEIVED
Monday, November 10, 2025CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Tuesday, November 11, 2025REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Tuesday, November 11, 2025REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Tuesday, November 11, 2025NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Related Keywords

white brilliant whitening preparations teeth toothpaste mouth rinses mouthwashes