BRILLIANT IS THE NEW SMART Trademark

Trademark Overview


On Friday, November 15, 2024, a trademark application was filed for BRILLIANT IS THE NEW SMART with the United States Patent and Trademark Office. The USPTO has given the BRILLIANT IS THE NEW SMART trademark a serial number of 98856173. The federal status of this trademark filing is APPROVED FOR PUBLICATION as of Monday, June 30, 2025. This trademark is owned by Aclara Technologies LLC. The BRILLIANT IS THE NEW SMART trademark is filed in the Computer & Software Products & Electrical & Scientific Products and Computer & Software Services & Scientific Services categories with the following description:

Utility use monitoring devices, namely, electricity meters, electricity meter interfaces, transponders, data collection units in the nature of electricity meters, electrical energy utilization metering devices complete with related software, substation equipment in the nature of desktop computers, power-line transmission machines and apparatus, and downloadable computer software for meter data and AMI/meter device management, revenue management, distribution asset planning and analysis, customer care, efficiency and demand management, substation automation, SCADA, distribution automation, mobile workforce management, sensor monitoring, commercial area networks for use in monitoring utility use, specifically, electricity, water, and natural gas

Platform as a service (PAAS) featuring computer software platforms for management of utility data communication systems used for utility data collection
brilliant is the new smart

General Information


Serial Number98856173
Word MarkBRILLIANT IS THE NEW SMART
Filing DateFriday, November 15, 2024
Status680 - APPROVED FOR PUBLICATION
Status DateMonday, June 30, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateNOT AVAILABLE

Trademark Statements


Goods and ServicesUtility use monitoring devices, namely, electricity meters, electricity meter interfaces, transponders, data collection units in the nature of electricity meters, electrical energy utilization metering devices complete with related software, substation equipment in the nature of desktop computers, power-line transmission machines and apparatus, and downloadable computer software for meter data and AMI/meter device management, revenue management, distribution asset planning and analysis, customer care, efficiency and demand management, substation automation, SCADA, distribution automation, mobile workforce management, sensor monitoring, commercial area networks for use in monitoring utility use, specifically, electricity, water, and natural gas
Goods and ServicesPlatform as a service (PAAS) featuring computer software platforms for management of utility data communication systems used for utility data collection

Classification Information


International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateFriday, November 15, 2024
Primary Code009
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateFriday, June 27, 2025
Primary Code042
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameAclara Technologies LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressSt. Louis, MO 63146

Trademark Events


Event DateEvent Description
Friday, November 15, 2024NEW APPLICATION ENTERED
Friday, November 15, 2024NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Wednesday, April 23, 2025ASSIGNED TO EXAMINER
Tuesday, April 29, 2025NON-FINAL ACTION E-MAILED
Monday, June 30, 2025APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, April 29, 2025NOTIFICATION OF NON-FINAL ACTION E-MAILED
Tuesday, April 29, 2025NON-FINAL ACTION WRITTEN
Friday, June 27, 2025CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, June 27, 2025TEAS RESPONSE TO OFFICE ACTION RECEIVED
Friday, June 27, 2025TEAS/EMAIL CORRESPONDENCE ENTERED