BRILLIANT CHOICE Trademark

Trademark Overview


On Thursday, August 8, 2024, a trademark application was filed for BRILLIANT CHOICE with the United States Patent and Trademark Office. The USPTO has given the BRILLIANT CHOICE trademark a serial number of 98688324. The federal status of this trademark filing is PUBLICATION/ISSUE REVIEW COMPLETE as of Wednesday, October 8, 2025. This trademark is owned by Zhonghong Hengxi International Commercial Trade (Nanjing, Jiangsu) Co., Ltd. The BRILLIANT CHOICE trademark is filed in the Houseware & Glass Products category with the following description:

(Based on Use) Lunch boxes made of plastic; Plastic household storage containers for food (Based on Intent to Use) Dinnerware; Vases; Candle warmers; Collapsible fabric storage container for domestic use; Flower pots; General purpose storage bins for household use; Ice cube moulds; Pet feeding bowls, automatic; Spray nozzles for garden hoses; Squeeze bottles sold empty; Travel mugs; Ultrasonic pest repellers
brilliant choice

General Information


Serial Number98688324
Word MarkBRILLIANT CHOICE
Filing DateThursday, August 8, 2024
Status681 - PUBLICATION/ISSUE REVIEW COMPLETE
Status DateWednesday, October 8, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, October 28, 2025

Trademark Statements


Goods and Services(Based on Use) Lunch boxes made of plastic; Plastic household storage containers for food (Based on Intent to Use) Dinnerware; Vases; Candle warmers; Collapsible fabric storage container for domestic use; Flower pots; General purpose storage bins for household use; Ice cube moulds; Pet feeding bowls, automatic; Spray nozzles for garden hoses; Squeeze bottles sold empty; Travel mugs; Ultrasonic pest repellers

Classification Information


International Class021 - Household or kitchen utensils and containers; combs and sponges; brushes (except paint brushes); brush-making materials; articles for cleaning purposes; steel-wool; unworked or semi-worked glass (except glass used in building); glassware, porcelain and earthenware not included in other classes.
US Class Codes002, 013, 023, 029, 030, 033, 040, 050
Class Status Code6 - Active
Class Status DateThursday, August 8, 2024
Primary Code021
First Use Anywhere DateSaturday, May 11, 2024
First Use In Commerce DateSaturday, May 11, 2024

Trademark Owner History


Party NameZhonghong Hengxi International Commercial Trade (Nanjing, Jiangsu) Co., Ltd
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressNanjing City 210000
CN

Trademark Events


Event DateEvent Description
Thursday, August 8, 2024NEW APPLICATION ENTERED
Thursday, August 8, 2024NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Thursday, February 27, 2025NOTIFICATION OF NON-FINAL ACTION E-MAILED
Thursday, February 27, 2025NON-FINAL ACTION WRITTEN
Thursday, February 13, 2025ASSIGNED TO EXAMINER
Thursday, February 27, 2025NON-FINAL ACTION E-MAILED
Saturday, May 24, 2025TEAS CHANGE OF CORRESPONDENCE RECEIVED
Saturday, May 24, 2025TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, May 27, 2025CORRESPONDENCE RECEIVED IN LAW OFFICE
Saturday, May 24, 2025ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Saturday, May 24, 2025TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS
Tuesday, May 27, 2025TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, September 24, 2025EXAMINERS AMENDMENT -WRITTEN
Monday, September 29, 2025APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, September 24, 2025EXAMINER'S AMENDMENT ENTERED
Tuesday, May 27, 2025TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, September 24, 2025NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Wednesday, September 24, 2025EXAMINERS AMENDMENT E-MAILED