BRILLIANT! Trademark

Trademark Overview

On Tuesday, January 3, 2023, a trademark application was filed for BRILLIANT! with the United States Patent and Trademark Office. The USPTO has given the BRILLIANT! trademark a serial number of 97740107. The federal status of this trademark filing is REGISTERED as of Tuesday, July 15, 2025. This trademark is owned by PetFriendly, Inc.. The BRILLIANT! trademark is filed in the Cosmetics & Cleaning Products category with the following description:

Non-medicated dental preparations for dogs, namely, an oral tooth cleaning gel
brilliant!

General Information

Serial Number97740107
Word MarkBRILLIANT!
Filing DateTuesday, January 3, 2023
Status700 - REGISTERED
Status DateTuesday, July 15, 2025
Registration Number7868520
Registration DateTuesday, July 15, 2025
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, January 14, 2025

Trademark Statements

Goods and ServicesNon-medicated dental preparations for dogs, namely, an oral tooth cleaning gel

Classification Information

International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code6 - Active
Class Status DateThursday, January 26, 2023
Primary Code003
First Use Anywhere DateFriday, June 9, 2023
First Use In Commerce DateFriday, June 9, 2023

Trademark Owner History

Party NamePetFriendly, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressOmaha, NE 68127
Party NamePetFriendly, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressOmaha, NE 68127
Party NamePetFriendly, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressOmaha, NE 68127

Trademark Events

Event DateEvent Description
Friday, January 6, 2023NEW APPLICATION ENTERED
Thursday, January 26, 2023NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Wednesday, September 27, 2023ASSIGNED TO EXAMINER
Wednesday, September 27, 2023NON-FINAL ACTION WRITTEN
Wednesday, September 27, 2023NON-FINAL ACTION E-MAILED
Wednesday, September 27, 2023NOTIFICATION OF NON-FINAL ACTION E-MAILED
Monday, October 2, 2023TEAS RESPONSE TO OFFICE ACTION RECEIVED
Monday, October 2, 2023CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, October 2, 2023TEAS/EMAIL CORRESPONDENCE ENTERED
Saturday, January 13, 2024NON-FINAL ACTION WRITTEN
Saturday, January 13, 2024NON-FINAL ACTION E-MAILED
Saturday, January 13, 2024NOTIFICATION OF NON-FINAL ACTION E-MAILED
Tuesday, July 16, 2024FINAL REFUSAL WRITTEN
Tuesday, July 16, 2024FINAL REFUSAL E-MAILED
Tuesday, July 16, 2024NOTIFICATION OF FINAL REFUSAL EMAILED
Monday, February 26, 2024TEAS/EMAIL CORRESPONDENCE ENTERED
Monday, February 26, 2024CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, February 26, 2024TEAS RESPONSE TO OFFICE ACTION RECEIVED
Monday, August 19, 2024TEAS/EMAIL CORRESPONDENCE ENTERED
Monday, August 19, 2024CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, August 19, 2024TEAS REQUEST FOR RECONSIDERATION RECEIVED
Wednesday, October 23, 2024APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, January 8, 2025NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, January 14, 2025OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, March 11, 2025NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Monday, March 17, 2025USE AMENDMENT FILED
Monday, March 17, 2025TEAS STATEMENT OF USE RECEIVED
Friday, June 13, 2025STATEMENT OF USE PROCESSING COMPLETE
Friday, June 13, 2025CASE ASSIGNED TO INTENT TO USE PARALEGAL
Tuesday, January 14, 2025PUBLISHED FOR OPPOSITION
Tuesday, June 24, 2025ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Tuesday, July 15, 2025REGISTERED-PRINCIPAL REGISTER
Tuesday, July 15, 2025NOTICE OF REGISTRATION CONFIRMATION EMAILED
Wednesday, July 16, 2025NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

Related Keywords

brilliant oral tooth cleaning namely dogs dental preparations medicated