BRIGHTEN RAPID SAFE EFFECTIVE Trademark

Trademark Overview


On Monday, March 20, 2017, a trademark application was filed for BRIGHTEN RAPID SAFE EFFECTIVE with the United States Patent and Trademark Office. The USPTO has given the BRIGHTEN RAPID SAFE EFFECTIVE trademark a serial number of 87377244. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, August 8, 2025. This trademark is owned by Oral Essentials, Inc.. The BRIGHTEN RAPID SAFE EFFECTIVE trademark is filed in the Cosmetics & Cleaning Products category with the following description:

Oral care products, namely, ingredient complex sold as an integral component of teeth whitening strips

General Information


Serial Number87377244
Word MarkBRIGHTEN RAPID SAFE EFFECTIVE
Filing DateMonday, March 20, 2017
Status710 - CANCELLED - SECTION 8
Status DateFriday, August 8, 2025
Registration Number5667076
Registration DateTuesday, January 29, 2019
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, September 26, 2017

Trademark Statements


Description of MarkThe mark consists of the words "RAPID", "SAFE", and "EFFECTIVE" forming the perimeter of a circle design formed by three arrows pointing in a counterclockwise direction, with one arrow appearing between each word, with the word "BRIGHTEN" appearing in the middle of the circle.
Goods and ServicesOral care products, namely, ingredient complex sold as an integral component of teeth whitening strips
Indication of Colors claimedColor is not claimed as a feature of the mark.
NOT AVAILABLE"SAFE", "RAPID", AND "EFFECTIVE"

Classification Information


International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateSaturday, August 9, 2025
Primary Code003
First Use Anywhere DateThursday, March 1, 2018
First Use In Commerce DateThursday, March 1, 2018

Trademark Owner History


Party NameORAL HEALTH INNOVATIONS, LLC
Party Type31 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressBEVERLY HILLS, CA 90210

Party NameOral Essentials, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressBeverly Hills, CA 90210

Party NameOral Essentials, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressBeverly Hills, CA 90210

Party NameOral Essentials, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressBeverly Hills, CA 90210

Trademark Events


Event DateEvent Description
Friday, June 23, 2017EXAMINERS AMENDMENT E-MAILED
Thursday, March 23, 2017NEW APPLICATION ENTERED
Thursday, March 23, 2017NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Friday, March 24, 2017NOTICE OF DESIGN SEARCH CODE E-MAILED
Monday, June 12, 2017ASSIGNED TO EXAMINER
Friday, June 23, 2017NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Friday, June 23, 2017EXAMINERS AMENDMENT -WRITTEN
Friday, June 23, 2017EXAMINER'S AMENDMENT ENTERED
Thursday, July 6, 2017APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, August 1, 2017WITHDRAWN FROM PUB - OG REVIEW QUERY
Friday, August 11, 2017PREVIOUS ALLOWANCE COUNT WITHDRAWN
Monday, August 14, 2017EXAMINERS AMENDMENT E-MAILED
Monday, August 14, 2017NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Monday, August 14, 2017EXAMINER'S AMENDMENT ENTERED
Monday, August 14, 2017APPROVED FOR PUB - PRINCIPAL REGISTER
Monday, August 14, 2017EXAMINERS AMENDMENT -WRITTEN
Monday, June 25, 2018ABANDONMENT NOTICE MAILED - NO USE STATEMENT FILED
Friday, August 24, 2018SOU EXTENSION RECEIVED WITH TEAS PETITION
Wednesday, September 6, 2017NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, September 26, 2017PUBLISHED FOR OPPOSITION
Tuesday, September 26, 2017OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, November 21, 2017NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Monday, May 21, 2018SOU EXTENSION 1 FILED
Monday, June 25, 2018ABANDONMENT - NO USE STATEMENT FILED
Friday, August 24, 2018TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, August 24, 2018TEAS PETITION TO REVIVE RECEIVED
Friday, October 12, 2018SOU EXTENSION 1 GRANTED
Wednesday, November 21, 2018TEAS STATEMENT OF USE RECEIVED
Tuesday, December 25, 2018NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, January 29, 2019REGISTERED-PRINCIPAL REGISTER
Wednesday, February 8, 2023AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Friday, August 24, 2018PETITION TO REVIVE-GRANTED
Friday, August 24, 2018NOTICE OF REVIVAL - E-MAILED
Thursday, October 11, 2018CASE ASSIGNED TO INTENT TO USE PARALEGAL
Saturday, October 13, 2018NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Wednesday, November 21, 2018USE AMENDMENT FILED
Saturday, December 1, 2018STATEMENT OF USE PROCESSING COMPLETE
Monday, December 24, 2018ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Monday, January 29, 2024COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Friday, August 8, 2025CANCELLED SEC. 8 (6-YR)