BRIGHT START Trademark

Trademark Overview


On Wednesday, August 31, 2016, a trademark application was filed for BRIGHT START with the United States Patent and Trademark Office. The USPTO has given the BRIGHT START trademark a serial number of 87157005. The federal status of this trademark filing is PARTIAL SECTION 8 & 15 ACCEPTED AND ACKNOWLEDGED as of Thursday, August 24, 2023. This trademark is owned by AmeriHealth Caritas Health Plan. The BRIGHT START trademark is filed in the Computer & Software Products & Electrical & Scientific Products and Medical & Beauty Services & Agricultural Services categories with the following description:

[ Downloadable software application in the field of health care management and medical counseling relevant to pre-natal and maternity health issues and medical information ]

Medical services, namely, providing health care management and medical counseling relevant to pre-natal and maternity health issues; providing prenatal medical information; health care services, namely, medical management services in the fields of pre-natal care and obstetrics, prenatal and maternity programs, and behavioral health coordination programs; medical counseling in the field of prenatal and maternity featuring emphasis on how to change behaviors; managed health care services
bright start

General Information


Serial Number87157005
Word MarkBRIGHT START
Filing DateWednesday, August 31, 2016
Status705 - PARTIAL SECTION 8 & 15 ACCEPTED AND ACKNOWLEDGED
Status DateThursday, August 24, 2023
Registration Number5151292
Registration DateTuesday, February 28, 2017
Mark Drawing3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, December 13, 2016

Trademark Statements


Description of MarkThe mark consists of a silhouette of a flying stork with a bag hanging at the tip of its beak. The wording, "BRIGHT" appears in bold lettering underneath the image of the stork, and to the right of and a step below of "BRIGHT" appears the word, "START".
Goods and Services[ Downloadable software application in the field of health care management and medical counseling relevant to pre-natal and maternity health issues and medical information ]
Indication of Colors claimedColor is not claimed as a feature of the mark.
Goods and ServicesMedical services, namely, providing health care management and medical counseling relevant to pre-natal and maternity health issues; providing prenatal medical information; health care services, namely, medical management services in the fields of pre-natal care and obstetrics, prenatal and maternity programs, and behavioral health coordination programs; medical counseling in the field of prenatal and maternity featuring emphasis on how to change behaviors; managed health care services

Classification Information


International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status CodeB - Sec. 8 - Class(es) in a Multiple Class registration
Class Status DateThursday, August 24, 2023
Primary Code009
First Use Anywhere DateThursday, May 31, 2012
First Use In Commerce DateThursday, May 31, 2012

International Class044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateThursday, September 8, 2016
Primary Code044
First Use Anywhere DateThursday, May 31, 2012
First Use In Commerce DateThursday, May 31, 2012

Trademark Owner History


Party NameAmeriHealth Caritas Health Plan
Party Type30 - Original Registrant
Legal Entity Type02 - Partnership
AddressNewtown Square, PA 19073

Party NameAmeriHealth Caritas Health Plan
Party Type20 - Owner at Publication
Legal Entity Type02 - Partnership
AddressPhiladelphia, PA 19113

Party NameAmeriHealth Caritas Health Plan
Party Type10 - Original Applicant
Legal Entity Type02 - Partnership
AddressPhiladelphia, PA 19113

Trademark Events


Event DateEvent Description
Thursday, August 24, 2023NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Thursday, August 24, 2023REGISTERED - PARTIAL SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Thursday, August 24, 2023CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Monday, August 21, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, August 21, 2023ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, August 21, 2023TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, August 21, 2023APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Monday, August 21, 2023TEAS CHANGE OF OWNER ADDRESS RECEIVED
Friday, February 24, 2023TEAS SECTION 8 & 15 RECEIVED
Monday, February 28, 2022COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Friday, February 1, 2019ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, February 1, 2019TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, February 28, 2017REGISTERED-PRINCIPAL REGISTER
Tuesday, December 13, 2016OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, December 13, 2016PUBLISHED FOR OPPOSITION
Wednesday, November 23, 2016NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Wednesday, November 9, 2016LAW OFFICE PUBLICATION REVIEW COMPLETED
Friday, October 28, 2016ASSIGNED TO LIE
Thursday, October 13, 2016APPROVED FOR PUB - PRINCIPAL REGISTER
Thursday, October 13, 2016EXAMINER'S AMENDMENT ENTERED
Thursday, October 13, 2016NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Thursday, October 13, 2016EXAMINERS AMENDMENT E-MAILED
Thursday, October 13, 2016EXAMINERS AMENDMENT -WRITTEN
Wednesday, October 12, 2016ASSIGNED TO EXAMINER
Friday, September 9, 2016NOTICE OF DESIGN SEARCH CODE E-MAILED
Thursday, September 8, 2016NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Saturday, September 3, 2016NEW APPLICATION ENTERED